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NIL deals

Adam Frank, head of wealth planning and advice at J.P. Morgan Wealth Management.
Commentary
JP Morgan Athlete Center of Excellence: athletes need a financial playbook now more than ever
By Adam FrankNovember 8, 2026
The ex-CEO of the agency behind ‘Jerry Maguire’ says NIL is still the Wild West—and parents are part of the problem
Law
The ex-CEO of the agency behind ‘Jerry Maguire’ says NIL is still the Wild West—and parents are part of the problem
By Robert GrayOctober 31, 2026
Knicks star Jalen Brunson
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
Dante Moore reacts to green and white confetti falling on him.
Success
An NFL-bound college quarterback just turned down a $50 million payday to stay in school and play another season
By Sasha RogelbergJanuary 15, 2026
Paige Bueckers runs on the basketball court. She is wearing a white jersey with "WINGS" across the front.
North America
Thanks to the NIL boom and emerging leagues, WNBA athletes don’t need to go overseas to ‘stay alive,’ league star Paige Bueckers says
By Sasha RogelbergSeptember 10, 2025
Paige Bueckers holds a blue and white basketball on her shoulder that reads, "Intuit for education."
Success
From borrowing her mom’s credit card to a $1.5 million net worth, WNBA star Paige Bueckers wasn’t prepared for ‘super fast’ NIL financial jump
By Sasha RogelbergSeptember 9, 2025
Caitlin Clark
Success
Caitlin Clark’s WNBA rookie card sold for a record-breaking $660,000 at auction—it’s more than she’ll earn from the job in four years
By Emma BurleighJuly 29, 2025
An advertisement for Fanduel in New Orleans
Finance
Louisiana’s plan to pay college athletes more money? Tax the sports-betting apps
By David A. Lieb and The Associated PressJune 17, 2025
NCAA President holds his index finger up, as if he was expecting a bird to land on it. Does he think he's Snow White?
Success
A $2.8 billion settlement will completely rewire how college athletes are paid—but fans and students will foot much of the bill through ticket and tuition fees
By The Associated PressApril 7, 2025
Meet the March Madness millionaires: From Duke’s Cooper Flagg to Purdue’s Braden Smith, college athletes are raking in eight-figure NIL deals
Lifestyle
Meet the March Madness millionaires: From Duke’s Cooper Flagg to Purdue’s Braden Smith, college athletes are raking in eight-figure NIL deals
By Sydney LakeMarch 26, 2025
College athletes in Utah will need school approval of any marketing partnerships—and alcohol and tobacco products are off-limits
Finance
College athletes in Utah will need school approval of any marketing partnerships—and alcohol and tobacco products are off-limits
By Hannah Schoenbaum and The Associated PressMarch 2, 2024
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