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Adidas CEO Bjorn Gulde points
Retail
Adidas CEO Bjorn Gulden revived the iconic sports brand by relying on gut instinct—unlike his analytical predecessor
By Tim Loh and BloombergJune 23, 2024
How the psychology of fraud drove a rising DEI star to steal more than $5 million from Meta and Nike: ‘The world is filled with Barbaras’
Newsletters
How the psychology of fraud drove a rising DEI star to steal more than $5 million from Meta and Nike: ‘The world is filled with Barbaras’
By Lila MacLellan and Joey AbramsJune 20, 2024
Michael Jordan dribbling a basketball as he is guarded by Shawn Kemp
Companies
A renowned photographer claims Nike ‘snookered’ him out of the picture that would become the Air Jordan logo
By Paolo ConfinoJune 17, 2024
She was a top DEI manager at Facebook and Nike. Then the feds showed up at her door
Newsletters
She was a top DEI manager at Facebook and Nike. Then the feds showed up at her door
By Ruth UmohJune 12, 2024
Photo of Barbara Furlow-Smiles
Leadership
How a powerful executive at Nike and Facebook secretly stole millions
By Lila MacLellanJune 12, 2024
Brooks Running’s CEO plans to build a $4 billion brand by expanding into lifestyle products: ‘Innovation is how we justify a $160 price tag’
Leadership
Brooks Running’s CEO plans to build a $4 billion brand by expanding into lifestyle products: ‘Innovation is how we justify a $160 price tag’
By Phil WahbaJune 4, 2024
Ex-Facebook and Nike diversity manager gets 5 years in jail over $5m fraud scheme: Lawyer says she ‘got caught up’ in Facebook’s ‘move fast and break things’ culture
Personal Finance
Ex-Facebook and Nike diversity manager gets 5 years in jail over $5m fraud scheme: Lawyer says she ‘got caught up’ in Facebook’s ‘move fast and break things’ culture
By Orianna Rosa RoyleJune 3, 2024
Nike shoes and logo are seen at a store in Nice, France
Lifestyle
Nike’s secret department named ‘DNA’ is home to the first Air Max—but even staff on the mysterious team can’t avoid $2 billion cost-cutting scheme
By Eleanor PringleMay 31, 2024
Nike CEO John Donahoe walks out of a black car and closes the door.
Retail
Converse layoffs are the latest casualties of Nike’s $2 billion do-or-die plan to get back on its feet
By Sasha RogelbergMay 15, 2024
Cody Rigsby
Retail
Peloton, the fallen fitness unicorn, faces a harsh truth despite its shiny new deal with Hyatt hotels: ‘I don’t think they thought [about] what was going to happen post-pandemic’
By Sasha RogelbergMay 1, 2024
Jarred Kelenic is wearing a white baseball uniform and is looking down at a hole in his pants.
Lifestyle
After MLB player grievances over see-through, sweat-drenched uniforms, Nike concedes to 2025 upgrades
By Sasha RogelbergApril 29, 2024
WNBA player Caitlin Clark
Lifestyle
Caitlin Clark to sign $28 million deal with Nike to get her own sneaker
By Paolo ConfinoApril 22, 2024
John Donahoe
Retail
Hundreds of staffers laid off at Nike, as second-round cuts hit Oregon headquarters
By Kim Bhasin, Leslie Patton and BloombergApril 19, 2024
Yeezy Foam shoes are seen at a store in Krakow, Poland
Retail
Adidas predicts profit boost due to strong demand for the classic Samba – whilst continuing to shed Yeezy stock
By Tim Loh and BloombergApril 17, 2024
Stef Reid of Great Britain competes in the Women's Long Jump
Retail
Paralympian criticizes Nike and Decathlon for refusing to sell single shoes after displaying amputee mannequins
By Ryan HoggApril 11, 2024
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