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Joe Jordan
Commentary
Gen Z’s love for ‘finfluencers’ is creating the perfect storm for brands
By Joe JordanNovember 7, 2025
Hank Green sitting on couch holding up two bars of soap.
Success
YouTuber Hank Green warns Gen Z that being an influencer isn’t all lazy mornings and free trips: ‘The vast majority of your life is typing’
By Preston ForeOctober 18, 2025
Malik Ducard, Pinterest's Chief Content Officer
Success
Gen X Pinterest exec was raised in the Bronx: Now, he lives in the center of LA, eats out 50% of the week, and tracks his brainwaves while meditating
By Emma BurleighOctober 16, 2025
Jimmy Donaldson taking a selfie
Success
MrBeast’s $5 billion empire runs on generosity—but at a cost
By Preston ForeSeptember 26, 2025
Vodafone’s new ad proves even influencers can be replaced by AI
AI
Vodafone’s new ad proves even influencers can be replaced by AI
By Marco Quiroz-GutierrezSeptember 8, 2025
Young woman at work
Success
Be careful boomers, your Gen Z coworker may be recording you — 9-to-5s aren’t just about climbing the ladder, they’re about content
By Jessica CoacciSeptember 6, 2025
Mick Hunt
Success
This podcaster went from a top insurance salesman to #1 on Apple Podcasts making $7 million a year. He tells Gen Z they just need a phone to copy him
By Preston ForeSeptember 6, 2025
Bessent
Economy
Podcasters, influencers make Trump White House’s list of jobs covered under no-tax tips list
By Fatima Hussein and The Associated PressSeptember 4, 2025
Davenport, Florida, Starbucks Coffee, outside exterior drive thru through.
Retail
Starbucks hops on the health craze with protein coffee weight-loss influencers had been concocting in its drive thru for months
By Nino PaoliSeptember 4, 2025
How a Swedish influencer turned her following into a mega-successful brand that did $36 million in sales last year
Newsletters
How a Swedish influencer turned her following into a mega-successful brand that did $36 million in sales last year
By Emma HinchliffeSeptember 3, 2025
President Donald Trump and Robert F. Kennedy Jr. shake hands during a campaign rally in Glendale, Arizona in 2024.
Law
Exclusive: MAHA is reshaping Amazon’s Whole Foods and other consumer packaged goods companies’ supply chains more than tariffs right now, manufacturing platform CEO says
By Nino PaoliAugust 19, 2025
Rolex Land-Dweller watches displayed in a window
Retail
Gen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby
By Nino PaoliAugust 17, 2025
Photo of Steven Wang
Investing
A 23-year-old CEO convinced his parents to open a custodial account in second grade. He fears meme stocks inflate Gen Z’s dreams of getting rich quick
By Nino PaoliAugust 15, 2025
Nav Karmacharya, a 23-year-old cybersecurity analyst, records himself speaking into a microphone for a TikTok, his phone propped up on his work desk.
Success
Meet a 23-year-old cybersecurity influencer who gets hundreds of TikTok messages a day from Gen Z job seekers hungry for career advice
By Nino PaoliJuly 19, 2025
Gen z woman on phone in city.
Success
Starbucks is hiring a fully remote dream role: making six figures to travel the world, make TikToks, and drink coffee
By Emma BurleighJune 10, 2025
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