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TikTok influencers are descending on Washington to lobby for the social media platform as its CEO prepares for a congressional grilling
Tech
TikTok influencers are descending on Washington to lobby for the social media platform as its CEO prepares for a congressional grilling
By Kelvin Chan, Haleuya Hadero, Farnoush Amiri and The Associated PressMarch 22, 2023
YouTuber-turned-politician kicked out of parliament for never going to work
YouTuber-turned-politician kicked out of parliament for never going to work
By Chloe TaylorMarch 14, 2023
MrBeast in front of his army of fans
Leadership
MrBeast asked his fans to help clean up his chocolate bar displays in Walmarts—and they’re doing it
By Orianna Rosa RoyleMarch 8, 2023
A person stands in a property talking to a mobile phone on a ring light
Success
This home rental company wants to pay a TikTok creator $10K a month to stay in its properties all over the world for free
By Eleanor PringleMarch 7, 2023
LinkedIn has officially entered its ‘cringe era,’ and it’s working
Success
LinkedIn has officially entered its ‘cringe era,’ and it’s working
By Trey WilliamsFebruary 27, 2023
YouTube star Emma Chamberlain expands her coffee company to reach a new generation of coffee drinkers
Newsletters
YouTube star Emma Chamberlain expands her coffee company to reach a new generation of coffee drinkers
By Emma Hinchliffe and Kinsey CrowleyFebruary 23, 2023
Two researchers studied hundreds of fitness influencers and pinpointed how they game social media algorithms to grow their audience
Health
Two researchers studied hundreds of fitness influencers and pinpointed how they game social media algorithms to grow their audience
By Ashley Roccapriore, Tim Pollock and The ConversationFebruary 22, 2023
Photograph of Eric Sedeño
Personal Finance
A 26-year-old quit his job in advertising because he can make more as a TikTok creator—here’s how he did it
By Alicia AdamczykFebruary 19, 2023
Parent taking photo of kid
Success
When sponsored content meets ‘sharenting,’ kids are powerless to stop their influencer parents using them as props
By Jessica Maddox and The ConversationJanuary 18, 2023
Portrait of Taylor Offer on background.
Tech
LinkedIn’s army of influencers are bringing viral buzz to the business platform. Will LinkedIn’s creator thirst come back to bite it?
By Alexandra SternlichtDecember 21, 2022
Fitness influencer Liver King
Health
YouTube ‘primal living’ guru Liver King, who built a $100M fitness empire, admits he’s actually on steroids
By Alice HearingDecember 6, 2022
Xenia Adonts sits in a train while she gets her hair done.
Magazine
Tech’s latest gold rush is selling influencers the tools they need to influence you
By Alexandra SternlichtNovember 30, 2022
Vivian Tu headshot
Success
How a 28-year-old is transforming the ‘male, pale, and stale’ personal finance industry to become everyone’s ‘Rich BFF’
By Jane ThierNovember 27, 2022
What is EthereumMax? A closer look at the token in Kim Kardashian’s SEC settlement
The Coins
What is EthereumMax? A closer look at the token in Kim Kardashian’s SEC settlement
By Marco Quiroz-GutierrezOctober 3, 2022
TikTok influencer Khaby Lame flashes the peace sign
Tech
The world’s most followed TikToker gets paid as much as $750K per post, but to reach his greatest business goal Khaby Lame is binge-watching American cartoons
By Alexandra SternlichtSeptember 14, 2022
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