Gen Z

Retail‘People don’t want to smell like others anymore’—this largely unknown perfume brand doesn’t advertise, but its sales have still risen 50%
By Katell Prigent and AFPDecember 23, 2024

SuccessFor roughly $30,000, this company gives you a 98% chance of getting into Harvard and the Ivy League
By Preston ForeDecember 21, 2024

CommentaryI’m an ex-CEO. My peers are facing the reality that many Gen Zers see corporate America as the enemy
By Bill GeorgeDecember 20, 2024

SuccessU.K. millennials will probably never experience the same income boom as Gen X and baby boomers, major study shows
By Ryan HoggDecember 19, 2024

SuccessNetflix capitalizes on anxiety-driven millennial nostalgia with Christmas movie formula that’s reviving the careers of former teen stars
By Chloe BergerDecember 18, 2024

Success‘Divisive’ is the word of the year in the workplace, as companies like Walmart drop their DEI efforts
By Jane ThierDecember 18, 2024

NewslettersNearly half of Gen Z-ers want to be their own boss and it could spell disaster for HR leaders
By Brit MorseDecember 16, 2024

FinanceGen Z is so pessimistic about the future they’ve resorted to ‘doom spending’ through the holiday season
By Sydney LakeDecember 13, 2024

TechGen Z and Gen Alpha teens say YouTube is their go-to social app—and Elon Musk’s X is fading into irrelevance
By The Associated PressDecember 12, 2024

SuccessMillennials and Gen Z have given up on finding fulfillment at work as survey finds they’re the least likely to care about enjoying their job
By Ryan HoggDecember 12, 2024

Success1 in 5 Gen Zers haven’t had a single conversation with someone over 50 in their workplace in the last year, LinkedIn research says
By Orianna Rosa RoyleDecember 11, 2024

PoliticsTrump’s cozy relationship with billionaire mega donor Jeff Yass could be key in helping TikTok avoid a U.S. ban
By Chloe BergerDecember 9, 2024

Personal FinanceInside America’s longstanding financial literacy problem, which is contributing to trillions in student debt—’you have to teach the teachers’
By Preston ForeDecember 8, 2024
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