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CMO

AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquire
C-Suite
AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquire
By Ruth UmohAugust 14, 2026
Andrea brimmer, smiling as she stands with her hands I her pant pockets
C-Suite
The machine-readable brand: Inside Ally Financial’s strategy to win AI search recommendations
By Ruth UmohAugust 6, 2026
How Adobe’s CMO is preparing for the AI-powered era of brand discovery
C-Suite
How Adobe’s CMO is preparing for the AI-powered era of brand discovery
By Ruth UmohJuly 14, 2026
Marketing’s new mandate: Why AI is forcing CMOs to think like ‘mini CEOs’ 
Europe
Marketing’s new mandate: Why AI is forcing CMOs to think like ‘mini CEOs’ 
By Sam ForsdickJuly 10, 2026
Marketing leaders speak at Fortune's Fuel Up event in Cannes. (L-R) Natalia Ball, Mars Pet Nutrition; Zena Arnold, Sephora; Tati Lindenberg, Unilever; Laura Jones, Instacart; Ruth Umoh, Fortune
Retail
The new CMO playbook: How marketers are balancing broader remits and tighter budgets
By Sam BirchallJune 26, 2026
As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever 
Europe
As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever 
By Sam BirchallJune 24, 2026
Brian Niccol photographed at Chipotle's Cultivate Center in Irvine, CA on February 27, 2023.
C-Suite
AI is turning CMOs into some of the most powerful executives in business
By Ruth UmohJune 22, 2026
‘Human creativity is under fire’ says WPP 
Europe
‘Human creativity is under fire’ says WPP 
By Sam BirchallJune 5, 2026
Stagwell CEO Mark Penn
Commentary
Stagwell CEO: Journalism is being drained by overzealous brand safety censorship
By Mark PennFebruary 6, 2025
What corporate America’s top CMOs have learned about marketing in a pandemic
MPW
What corporate America’s top CMOs have learned about marketing in a pandemic
By Kristen BellstromSeptember 18, 2020
Pinterest Hires Former Athleta Executive Andréa Mallard as Its First Chief Marketing Officer
Tech
Pinterest Hires Former Athleta Executive Andréa Mallard as Its First Chief Marketing Officer
By Rachel KingNovember 5, 2018
Lyft’s Executive Ranks Get a Major Reshuffling
Tech
Lyft’s Executive Ranks Get a Major Reshuffling
By Kia KokalitchevaOctober 20, 2016
Facebook's Influence In Consumer Consumption Of News Growing
Tech
Why Facebook’s Ad Buyers Are Not Happy Right Now
By Michelle TohSeptember 23, 2016
Illustrations Of Popular Mobile Apps And Social Media Sites
Tech
Twitter Takes On Its Most Difficult Challenge Again: Explaining Itself
By Kia KokalitchevaJuly 25, 2016
Tribeca Talks Industry Panel - Film And Brands - 2012 Tribeca Film Festival
Leadership
One of Chipotle’s Highest-Paid Executives Was Indicted As Part of a Cocaine Bust
By Claire ZillmanJuly 1, 2016
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Most Popular
Success
Billionaire Joshua Kushner just bought the Lakers for $12.5 billion—OpenAI's Sam Altman once said he 'doesn't care' what others thinkplaceholder alt text
By Orianna Rosa RoyleAugust 14, 2026
Economy
U.S. set to pay most for 30-year debt in quarter of a centuryplaceholder alt text
By Greg Ritchie and BloombergAugust 13, 2026
Success
Gates Foundation's $540 million gift to science comes as the federal government pulls back on fundingplaceholder alt text
By Sydney LakeAugust 12, 2026
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