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Twitter headquarters on 10th Street on November 4, 2022 in San Francisco, California. The Twitter bird logo sign on the side of the building can be seen.
Tech
Sad Elon Musk killed off the Twitter brand? Here’s your chance to grab the last blue bird memorabilia as billionaire auctions off everything—including a sign that’s still bolted down
By Chloe TaylorAugust 10, 2023
Adidas sold $400 million in Yeezy shoes last quarter—the same as it did a year ago before Kanye West’s antisemitic outbursts
Finance
Adidas sold $400 million in Yeezy shoes last quarter—the same as it did a year ago before Kanye West’s antisemitic outbursts
By Tim Loh and BloombergAugust 3, 2023
How effective storytelling builds brand loyalty
Newsletters
How effective storytelling builds brand loyalty
By Eamon BarrettMay 26, 2023
Lululemon organized a dupe swap in Los Angeles this past weekend.
Retail
Lululemon adopts unconventional approach to cope with knock-off ‘dupes’ flooding the market
By Christiaan HetznerMay 9, 2023
I invested my savings to build a media brand from scratch. Here’s how much it costs
Commentary
I invested my savings to build a media brand from scratch. Here’s how much it costs
By Alexis GrantOctober 14, 2022
Painting of a dog
Lifestyle
Flowers, dog portraits, and personal letters: Tales of Chewy customer service go viral
By Marco Quiroz-GutierrezJune 17, 2022
Portrait of Ty Haney.
Newsletters
Outdoor Voices’ strength was its community. Founder Ty Haney thinks she can replicate that success through Web3
By Emma Hinchliffe and Nimah QuadriApril 12, 2022
Beware Facebook, corporate name changes are risky. Remember Qwikster?
Tech
Beware Facebook, corporate name changes are risky. Remember Qwikster?
By Marco Quiroz-GutierrezOctober 20, 2021
Industry RepTrak Reputation Scores
Newsletters
In corporate America we trust? Despite perennial crisis, business reputations are rising
By Lance LambertJanuary 14, 2021
This picture taken on September 28, 2020 shows the logo of the social network Instagram on a smartphone, in Toulouse, southwestern France.
Tech
Influencers beware: The U.K. is cracking down on undisclosed Instagram shilling
By David MeyerOctober 16, 2020
The Bell Lobby Bag
Retail
My Night at the Taco Bell Hotel (a.k.a. Hanging With the Influencers)
By Laura Stampler/TIMEAugust 18, 2019
Starbucks
Republican or Democrat? How Americans Associate Politics With Brand Names
By Natasha BachMarch 1, 2019
RIP Monsanto: The Agriculture Giant Americans Loved to Hate
Leadership
RIP Monsanto: The Agriculture Giant Americans Loved to Hate
By Hallie DetrickJune 4, 2018
Alibaba Singles Day
Tech
China Now Has 2 of the Top 10 Most Valuable Brands in the World For the First Time
By David MeyerMay 29, 2018
New York Jets v San Francisco 49ers
Leadership
As the NFL Bans Kneeling During the National Anthem, a New Petition Urges Sponsors to Boycott the League
By David MeyerMay 25, 2018
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Most Popular
Middle East
The emerging deal to reopen the Strait of Hormuz reportedly recognizes Iran’s control—and the U.S. may have to accept itplaceholder alt text
By Jason MaAugust 7, 2026
Economy
How Scott Bessent used financial engineering to finance the $2 trillion deficit while leaving it untouched—and created a $1.45 trillion shortfallplaceholder alt text
By Eva RoytburgAugust 8, 2026
Real Estate
The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winnerplaceholder alt text
By Sydney LakeAugust 8, 2026
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