• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Right Arrow Button IconLeft Arrow Button IconHome
Right Arrow Button Iconbranding

branding

Page 8 of 8
Packaging the boss
Leadership
Packaging the boss
By Erika FryOctober 9, 2014
Tampa Bay Rays v New York Yankees
Features
5 lessons to learn from Derek Jeter’s brand management legacy
By Benjamin SnyderSeptember 29, 2014
Is controversial apparel really good for business?
Retail
Is controversial apparel really good for business?
By Benjamin SnyderSeptember 16, 2014
Shoppers are pictured outside a Urban Outfitters store in Pasadena
Retail
Urban Outfitters’ Kent State sweatshirt and 7 other controversial clothes
By Benjamin SnyderSeptember 15, 2014
Delivery Operations With PepsiCo.
Leadership
Why it’s so hard for Aunt Jemima to ditch her unsavory past
By Claire ZillmanAugust 12, 2014
Lyft’s new creative director: Trim the pink mustache or leave it alone?
Tech
Lyft’s new creative director: Trim the pink mustache or leave it alone?
By Benjamin SnyderAugust 6, 2014
airbnb_horizontal_lockup_web
Retail
Branding gone wrong: When bad logos strike back
By Benjamin SnyderJuly 21, 2014
NBA All-Star Bryant of the Lakers and All-Star James of the Heat share a laugh during the NBA All-Star basketball game in Houston
Leadership
Jordan, LeBron, Kobe sign on with new sports business
By Daniel RobertsJuly 9, 2014
Michelle Williams for Louis Vuitton Spring 2014
Retail
Used Chanel bags are worth a lot, but Marc Jacobs? Not so much
By Erin GriffithJuly 7, 2014
Jay Gould
Leadership
Jay Gould: Flush with success as America’s toilet CEO
By Shawn TullyJuly 7, 2014
Chris Malone: ‘Every brand is human, and every human is a brand’
Leadership
Chris Malone: ‘Every brand is human, and every human is a brand’
By Ryan BradleySeptember 25, 2013
The most brazen Olympic branding violations
The most brazen Olympic branding violations
By Ben TorenAugust 8, 2012
1...
  • 4
  • 5
  • 6
  • 7
  • 8
8
Most Popular
Economy
Bill Gates believes a billionaire's tax is the only option in the age of AI—and 'whatever's left over' can be used as a philanthropic safety netplaceholder alt text
By Eleanor PringleNovember 6, 2026
Politics
Voters in Silicon Valley rejected the billionaire wealth tax while those in Los Angeles and San Francisco—home to the two top AI companies—wanted itplaceholder alt text
By Jason MaNovember 6, 2026
Economy
Florida voters nearly tripled the homeowner tax break — blowing an $11.8 billion hole in county budgetsplaceholder alt text
By Abigail Hall, Aaron D. Wood and The ConversationNovember 6, 2026
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.