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Apple reports a surprise jump in iPhone sales in competitive China and analysts don’t know how after months of data showed a major slump
TechApple reports a surprise jump in iPhone sales in competitive China and analysts don’t know how after months of data showed a major slump
By Vlad Savov and BloombergMay 3, 2024
Tim Cook smiles and flashes a "peace" sign.
TechApple’s promised AI plan is ‘all that matters’, analysts say, as it tries to play catch up with Big Tech rivals
By Rachyl JonesMay 1, 2024
Apple CEO Tim Cook holds iPhone 15
TechApple renews talks to integrate OpenAI’s technology into the next iPhone operating system
By Mark Gurman and BloombergApril 27, 2024
Apple CEO Tim Cook
TechTop Apple analyst warns Vision Pro demand fell much faster than Tim Cook was anticipating 
By Christiaan HetznerApril 25, 2024
Apple has its worst China quarter since 2020 as Huawei’s resurgence eats into its market share, says new research
TechApple has its worst China quarter since 2020 as Huawei’s resurgence eats into its market share, says new research
By Lionel LimApril 24, 2024
Apple may strike a historic deal with FIFA—and give a major boost to its streaming service
TechApple may strike a historic deal with FIFA—and give a major boost to its streaming service
By Marco Quiroz-GutierrezApril 23, 2024
Apple supplier Jabil benches its CEO as it investigates his conduct—but he’ll still collect his full $1 million salary
TechApple supplier Jabil benches its CEO as it investigates his conduct—but he’ll still collect his full $1 million salary
By Amanda GerutApril 23, 2024
Apple could be trying to ‘hedge its supply-chain bets’ away from China with CEO Tim Cook’s whirlwind Southeast Asia tour
TechApple could be trying to ‘hedge its supply-chain bets’ away from China with CEO Tim Cook’s whirlwind Southeast Asia tour
By Lionel LimApril 19, 2024
Apple removes Meta-owned WhatsApp and Threads from its China app store after Beijing deemed them national security risks
TechApple removes Meta-owned WhatsApp and Threads from its China app store after Beijing deemed them national security risks
By Mark Gurman, Sarah Zheng and BloombergApril 19, 2024
Apple CEO Tim Cook says ‘we’re investing’ in Indonesia, fresh off his pledge to spend more on Vietnam suppliers, continuing his Southeast Asia charm offensive
TechApple CEO Tim Cook says ‘we’re investing’ in Indonesia, fresh off his pledge to spend more on Vietnam suppliers, continuing his Southeast Asia charm offensive
By Nicholas GordonApril 17, 2024
Apple CEO Tim Cook on stage at an event
TechTim Cook says Apple wants to invest more in Vietnam as smartphone maker distances itself from China
By Paolo ConfinoApril 16, 2024
Ije Nwokorie
RetailDr Martens appoints former Apple senior director as CEO; amid bleak earnings
By Chloé Meley and BloombergApril 16, 2024
Apple loses its spot as the world’s top seller of smartphones after tough China competition from brands like Xiaomi and Huawei
TechApple loses its spot as the world’s top seller of smartphones after tough China competition from brands like Xiaomi and Huawei
By Nicholas GordonApril 15, 2024
Tim Cook and Lisa Jackson
LeadershipJamie Dimon, Larry Fink, Jeff Bezos and Jerome Powell dined on salmon and ribeye at White House bash for Japanese leaders
By Michelle Jamrisko, Yoshiaki Nohara, Hadriana Lowenkron and BloombergApril 10, 2024
Tim Cook
TechApple joins tech exodus to Florida— iPhone maker plans a 45,000 square foot office near Miami
By Anna J. Kaiser, Mark Gurman and BloombergApril 9, 2024
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