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Why Hyatt is Leaning into Luxury | Behind the Business

From a single Los Angeles motel to a multi-billion-dollar global chain, Hyatt is redefining the meaning of luxury. After leading the company for almost two decades, CEO Mark Hoplamazian gives us an inside look at the hotel operator’s newest frontier: a full-scale brand reorganization designed for the next generation. By shifting from real estate ownership to high-margin luxury experiences, Hyatt is doubling down on the future of luxury travel. In this episode of Behind the Business, Fortune’s Matt Heimer explores how Hoplamazian and Hyatt are navigating transformation in a shifting travel landscape. Hyatt Hotel’s extensive portfolio features over 1,450 hotels and resorts spread across over 80 countries, ranging from more affordable standard hotel rooms to luxury all-inclusive resorts. Now, in order to meet shifting travel trends and remain competitive among rivals many times its size, Hyatt is nearing the final stages of a full-scale brand reorganization. Here’s why Hyatt is selling real-estate and investing in luxury, experiences, and tech-backed trip planning to book the next generation of travelers.