With a combined revenue of $21 trillion and $2.1 trillion in profits, the 2026 Fortune 500 is the definitive list of America's largest companies.

Fortune 500

Almost $20 trillion in revenue—and a record-breaking $1.87 trillion in profits. Introducing the 2025 Fortune 500, the definitive list of the biggest companies in America.

The 300 companies on this year’s list brought in over $12.6 trillion in revenue for the latest 12 months, with the median revenue figure at $22 billion.

America's Most Innovative Companies

The Fortune 500, in its 70th year in 2024, ranks the biggest U.S. companies by revenue.

The 200 companies on this list are transforming industries from the inside out.

The 300 companies on this list are transforming industries from the inside out.

The Fortune 500, in its 69th year in 2023, ranks the biggest U.S. companies by revenue.

This year’s Fortune 500 marks the 68th running of the list.

This year’s Fortune 500 marks the 67th running of the list.

Regions offers consumer and commercial banking, mortgage services, and wealth management to clients in the South, Midwest, and Texas.

This year's Fortune 500 marks the 66th running of the list.

F500-2020-446-Regions-Financial

This Alabama-based company’s subsidiary bank has about 1,400 offices and a 2,000-ATM network in the Southeast, Midwest, and Texas.

This year's Fortune 500 marks the 65th running of the list.

This year's Fortune 500 marks the 64th running of the list.

This year's Fortune 500 marks the 63rd running of the list.

This year's Fortune 500 marks the 62nd running of the list.

This year's Fortune 500 marks the 61st running of the list. Wal-Mart claims the top spot again. See who made the list.

Wal-Mart stayed on top as its sales crept closer to half-a-trillion dollars. Apple moved into the top five. And UnitedHealth Group continued its steady climb. 

Sector

Culture rank

Process rank

Product rank

Years on list

Previous rank

Key Financials (last Fiscal Year)

Revenues ($M)

Profits ($M)

Assets ($M)

Total Stockholder Equity ($M)

Profit Ratios

Profit as % of Revenues

Profits as % of Assets

Profits as % of Stockholder Equity

Earnings Per Share (last Fiscal Year)

Earnings Per Share ($)

EPS % Change (from prior fiscal year)

EPS % Change (5 year annual rate)

EPS % Change (10 year annual rate)

Total Return

Total Return to Investors (last year)

Total Return to Investors (5 year, annualized)

Total Return to Investors (10 year, annualized)

Regions Financial Corporation is one of the largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services in the United States. Founded in 1971 after the merger of three Alabama banks, the company is a member of the S&P 500 Index and serves as one of the largest banks in America. Regions operates through three segments to offer clients and organizations in the South, the Midwest, and Texas banking services and wealth management.

Q2 2026

Q1 2026

Q4 2025

Q2 2025

Q1 2025

Q4 2024

Regions Financial (RF): Company Profile, Stock Price, News, Rankings

legacy

Regions Financial

regions financial

welcome to the Regions Financial Corporation's Quarterly Earnings Call. My name is Christine, and I will be your operator for today's call. I would like to remind everyone that all participant phone lines have been placed on listen only. At the end of

a question and answer session. I will now turn the call over to Dana Nolan to begin.

Thank you, Christine. Welcome to Regions 4th quarter and full year 2024 earnings call. John and David will provide high level commentary regarding our results. Earnings documents, which include our forward looking statement disclaimer and non GAAP reconciliations are available in the Investor Relations section of our website. These disclosures cover our presentation materials, today's prepared remarks and Q and A.

Thank you, Dana, and good morning, everyone. We appreciate you joining our call today. This was a year of records at Regions with our performance driven by consistent focus on superior service as well as soundness profitability and growth. Our capital markets and wealth management businesses as well as our treasury management products and services all generated record revenue in 2024. This morning, we reported strong full year earnings of $1,800,000,000 resulting in earnings per share of $1.93 and a top quartile return on average tangible common equity of 18%.

We continue to benefit from our strong and diverse balance sheet, solid capital liquidity positions and prudent risk management. Additionally, our proactive hedging strategy, investments in fee generating businesses, desirable footprint and granular deposit base support our ability to deliver consistent, sustainable long term performance and position us for growth in 2025 and beyond. We are fortunate to be in some of the best markets in the country. Our core markets are foundational to our deposit advantage and have supported growth that exceeds the rest of the U. S.

And we've achieved this growth while maintaining peer leading deposit betas in a top five market share in 70% of our core markets

15 state footprint. We also have a presence in some of the fastest growing markets in the country. Investments across these priority markets create significant future growth opportunities for regions. Population growth across our footprint is expected to more than double that of the U. S.

But it's even more pronounced within our priority markets with expectations of growth of more than 3 times the national average. Importantly, we've already established a pattern of success in these markets, growing deposits by $12,500,000,000 since 2019 and outpacing the market. We plan to build on this success with incremental investments further supporting growth and extending our advantage. We believe we are uniquely positioned to leverage these advantages as they're underpinned by our long standing presence across our footprint where in many areas we've operated for more than 100 years. This rich history has allowed us to invest in the communities we serve and build a strong brand and a loyal customer base.

So you'll see us continue to strategically invest in talent, technology and markets over the next several years to drive growth and generate efficiencies. We're excited about our growth prospects. However, we'll continue our track record of judicious expense management. Over the next couple of years, we expect to invest in bankers across all of our segments, corporate banking, consumer banking and Wealth Management. Specifically, we plan to add approximately 140 bankers across our product sets, treasury management bankers, mortgage loan officers, commercial relationship managers, as well as wealth management associates.

These additions are expected to focus primarily within our 8 priority growth markets. Additionally, within the consumer bank, we'll lean into our demonstrated successes with regard to capital allocation to better align resources throughout the branch network, specifically focusing on priority markets and branch small business. We'll also invest in enhanced online and mobile capabilities to take better advantage of the deposit opportunities presented by the 12,000,000 small businesses located within our footprint. We've already experienced branch small business deposit growth of $2,600,000,000 or 30% since 2019 and $1,100,000,000 or 41% growth occurring in our priority markets. We believe these enhanced capabilities and focus will allow us to capture additional market share over time.

Putting this all together, we're excited about the momentum we have going into 2025. We have a solid plan for growth, a highly desirable footprint and a leadership team with a proven track record of execution, setting us up we believe for top quartile results in 2025 and beyond. Before I hand it over to David, I want to thank our 20,000 regions associates who put customers and their needs at the center of all we do and focus on doing the right things the right way. They are the driving force behind the successful execution of our strategic plan and I'm proud to call them teammates. With that, I'll hand it over to David to provide some highlights regarding the quarter and the year.

Thank you, John. Let's start with the balance sheet. Average and ending loans declined modestly on a sequential quarter and full year basis. Within the business portfolio, average loans decreased modestly quarter over quarter as our customers continue to carry excess liquidity and utilization rates remain below historic levels. However, client optimism is improving and further clarity surrounding tax reform and tariffs is expected to be a catalyst for business activity and lending.

As a result, it will probably be the second half of the year before we see the impact filter through to the economy. As John noted, our footprint provides us meaningful advantages. For example, within our footprint, there is $77,000,000,000 of federal infrastructure spending already approved and allocated at the state level, which will benefit customers in infrastructure and infrastructure adjacent industries. We're also encouraged that pipelines and commitments are trending up. As a result, we expect a notable pickup in C and I lending in 2025, but this will be partially offset by continued softness in commercial real estate origination.

Average consumer loans remained stable in the 4th quarter as modest growth in credit card was offset by declines in other categories. For full year 2025, we currently expect average loan growth of approximately 1% as we continue our focus on risk adjusted returns. From a deposit standpoint, both ending and average deposit balances grew modestly quarter over quarter consistent with normal year end seasonality. Noteworthy growth occurred in commercial due largely to year end tax inflows to state, county and municipal customers. Despite modest growth in interest bearing commercial deposits during the quarter, we remain at our expected mix in the low 30% of non interest bearing to total deposits.

We continue to believe this profile will be relatively stable in the coming quarters. In the Q1, we typically see a moderate reversion of the year end commercial balance increase offset by some growth in consumer deposits driven by tax refunds. After the Q1, overall balances normally grow modestly through the year, which aligns with our baseline expectation. For the full year of 2025, we expect average deposits to remain relatively stable for 2024 as modest growth in consumer deposits is expected to be offset by declines in commercial deposits as customers draw down their excess liquidity. Let's shift to net interest income.

Net interest income grew 1% in the 4th quarter, demonstrating a well positioned balance sheet profile amidst Fed policy easing. The benefits from lower deposit cost and hedging fully offset the pressure on asset yields from lower interest rates. Linked quarter interest bearing deposit cost fell by 21 basis points, representing a falling interest rate bearing deposit beta of 34%. We believe our ability to manage funding costs lower even after exhibiting industry leading performance during the rising rate cycle further highlights the strength of our deposit advantage. Growth in interest bearing deposits added cash balances and negatively impacted the reported deposit beta, but had little impact to net interest income.

Net interest margin increased 1 basis point to 3.55 percent overcoming the pressure from elevated average cash balances, which negatively impacted net interest margin by 3 basis points. Finally, we took advantage of a steepening yield curve in the 4th quarter, executing the repositioning of $700,000,000 of securities and a $30,000,000 pretax loss and resulting in a 2 20 basis point yield benefit. Today, we have few bonds that can be replaced and meet our interest rate risk and capital management objectives. However, we will continue to reassess going forward. In terms of full year 2025, net interest income is expected to increase between 2% 5%, building on the growth momentum established in 2024.

In the near term, net interest income will decline modestly in the Q1 due mostly to 2 fewer days. After this, growth is expected to come from fixed rate loan and securities yield turnover in the prevailing higher rate environment and improving loan and deposit growth backdrop and the ability to protect net interest income from uncertainty as the path of the Fed rate evolves. Now let's take a look at fee revenue performance during the quarter. Adjusted non interest income declined 5% from a strong Q3, while full year adjusted non interest income increased 9%, driven by record capital markets, treasury management and wealth management income. Over time and in a more favorable interest rate environment, we expect our capital markets business can consistently generate quarterly revenue of approximately $100,000,000 benefiting from investments we have already made in capabilities and talent, but we expect it will run around $80,000,000 to $90,000,000 in the near term.

Within mortgage, due in part to our experience and cost advantage, we will continue to look for opportunities to acquire additional mortgage servicing rights building on the $56,000,000,000 we've acquired since 2019. We expect full year 2025 adjusted non interest income to grow between 2% 4% versus 2024. Let's move on to non interest expense. Adjusted non interest expense declined 4% compared to the prior quarter, driven primarily by declines in salaries and benefits and lower Visa Class B shares expense, reflecting the Q3 litigation escrow funding that did not repeat. Full year 2024 non interest expenses decreased 4% on a reported basis and 1% on an adjusted basis.

We have a demonstrated track record of managing our expense base over time and remain committed to prudently managing expenses to fund investments in our business. We will continue focusing on our largest expense categories, which include salaries and benefits, occupancy and vendor spend. We expect full year 2025 adjusted non interest expense to be up approximately 1% to 3% and we expect to generate positive operating leverage. Regarding asset quality, provision expense was approximately equal to net charge offs at $120,000,000 and the resulting allowance for credit loss ratio remained unchanged at 1.79%. Annualized net charge offs as a percentage of average loans increased 1 basis point to 49 basis points, driven primarily by previously identified portfolios of interest.

Full year net charge offs were $458,000,000 or 47 basis points. Non performing loans as a percent of total loans increased 11 basis points to 96 basis points, modestly below our historical range, while business services criticized loans remained relatively stable. Our through the cycle net charge off expectations are unchanged and remain between 40 basis points and 50 basis points. As it relates to 2025, we currently expect full year net charge offs to be towards the higher end of the range attributable primarily to loans within our previously identified portfolios of interest. We do expect losses to be more elevated in the first half of the year, but importantly, losses associated with these portfolios are already reserved for.

Let's turn to capital and liquidity. We ended the quarter with an estimated common equity Tier 1 ratio of 10.8%, while executing $58,000,000 in share repurchases and paying $226,000,000 in common dividends during the quarter. When adjusted to include AOCI Common Equity Tier 1 decreased from 9.1% to an estimated 8.8% from the 3rd to 4th quarter attributable to the impact from higher long term interest rates on the securities portfolio. We continue to execute transactions to better manage this volatility.

end of Q4, we transferred an additional $2,000,000,000 of available for sale securities to held to maturity as we prepare for new regulatory expectations. In the near term, we expect to manage Common Equity Tier 1 inclusive of AOCI closer to our 9.25% to 9.75% operating range. This will provide meaningful capital flexibility going forward, the proposed and evolving regulatory changes while supporting strategic growth objectives and allowing us to continue to increase the dividend and repurchase shares commensurate with earnings. With that, we'll move to the Q and A portion of the call.

Thank you. We will now be conducting a question and answer session. Thank you. Our first question comes from the line of Ryan Nash with Goldman Sachs. Please proceed with your question.

Hey, good morning. Good morning, everyone.

Maybe to start off with the outlook on expenses, the 1% to 3% growth inclusive of investments. David, maybe just talk about where you're getting efficiencies from to create capacity to make these investments? And then second, just given the investments that you're making combined with the comments you made about expectations for C and I loan growth to pick up. What do you think that means for your ability to generate incremental positive operating leverage over time? Thanks.

Yes. So from an expense standpoint, we've mentioned, kind of the key categories, 60% of our expense base are salaries and benefits. So we watch our headcount very carefully, making sure that we deploy the right number of the right people in the right places. And I think we've done a pretty good job of that. That never ends.

We continue to look for opportunities to streamline processes and leverage technology, which I think we do okay, but there's more opportunity there. So managing that headcount is important. Occupancy costs for us is one of our largest categories and we've done a pretty good job of reducing square footage over time, both in the branch footprint, but more so in the office footprint. And that's helped us quite a bit. And the third is, we have a pretty good effort on our vendors, making sure that we use vendors appropriately, whether it's 3rd party consultants or software vendors or whatever, to make sure that we're getting, what we pay for and only getting what we need to have to run the business.

So that's allowed us to make investments in other parts of technology. We're in the middle of putting in a new deposit system and loan system. And so we've been able to pay for that. And we're going to make investments in people as John mentioned in his comments. So if we do all that, we do we're going to generate positive operating leverage Where we end up on that, Ryan, we'll just have to see.

Got it. Thanks for the color. Maybe to ask about capital. So David, you talked about managing to the 9.25 to 9.75%. Obviously, that's a bit of a moving target with rates.

Maybe just talk about what you think that means for the reported capital ratio that you're targeting? And given the limited amount of growth, maybe just talk about how you're thinking about uses of capital and what it means for the amount of capital that you could return over 2025? Thanks.

Yes. So, 1st and foremost, we want to use our capital to grow our business, in particular loan growth. And but we don't want to force loan growth. Want to have it there at the ready. We think loan growth will be fairly slow in the front half of the year and pick up in the back half as more clarity with policy regulatory policies as well get clarity.

After loans is really dividends. We want to target somewhere between 40% 50% of our earnings to be paid out in the form of a dividend. So call that $45,000,000 in the middle. As we think about AOCI, we believe we need to be within striking distance of our post AOCI capital number. So that's $925,000,000 to $975,000,000 At the end of this quarter, we're at $8,800,000 That can move quite a bit based on the 10 year.

And so, we've kind of pegged the 10 year at $450,000,000 as our base case by the way. So we don't have to get to 950 immediately, but we want to be close enough to the extent that AOCI does become part of the capital regime. We don't know what the rules are going to be, but we believe that's a high likelihood. Therefore, we want to continue to build that, which means our reported CET1 will continue to increase at some level. We do have buybacks baked into our plan.

And, and it just really depends on what loan growth ultimately ends up being. If we have more loan growth than we have baked in, which is called approximately 1%. If we have more than that, we'd have fewer buybacks. If we have less loan growth, we'll have more buybacks. I do want to remind everybody and I haven't seen many talk about this, but we have the last year of the CECL amortization that goes into the common equity Tier 1 ratio this quarter.

And that's call it 8 to 10 basis points. So that needs to be a piece, which means the Q1 buybacks will necessarily be lower than they otherwise would have been, if that makes sense.

Our next question comes from the line of Scott Siefers with Piper Sandler. Please proceed with your question.

Good morning, everyone. Thanks for taking the questions. All right. David, I was hoping to get your thoughts on how you see deposit pricing evolving. I know what you're sort of through the cycle beta expectations are on the way down.

But just curious about any updated thoughts if we indeed sort of stay higher for a while. And then maybe just sort of within the context of the pros and cons that you hopefully listed out on Slide 8 there. Just given that a good chunk of your NII momentum this year is kind of programmatic,

you most focused if you were to sort of stack rank sensitivity to either rates or the shape of the curve versus things like deposits pricing stuff like that?

Yes. So, I'm glad you referenced Page 8. It's a good guide in terms of how we're thinking about our base case and what could drive NII up or down. Deposit pricing is very important to us. A couple of things there.

1, we want to be competitive. We want to be fair to our customers and make sure we're giving them a fair price on their deposits. We want to continue to grow deposits. That's why we're making investments in priority markets where we can grow checking accounts, non interest bearing checking accounts or operating accounts of the business. And so as we do that, we'll continue to lower our deposit costs.

Our base case is a 35%, call it 35% down beta, which is about where we are. Now others had

a move on that because they had a higher beta on a cumulative basis through the cycle. So ours is necessarily going to be lower, but we also have our hedging that's in place to help protect us. We do have some high cost CDs that are maturing that will help us from a deposit standpoint. But we do continue to have promotional rates out there in some markets where we're looking to grow and we think that's going to benefit our deposit growth over time. So it's really a combination of primarily you're really watching your deposit costs and the shape of the yield curve does help us just a bit too.

Perfect. All right. Thank you very much, David. Appreciate it. It.

Our next question comes from the line of John Pancari with Evercore. Please proceed with your question.

Just on so I'd go to the loan commentary a little bit again. You mentioned the loan growth about 1% expectation as you look at 2025. And I know that that's relatively conservative, it looks like or relatively low. And you did cite that you're considering risk adjusted returns in that outlook. Where are you seeing pressure on returns today that are influencing the pace of growth?

It's like as you look at it by loan type or by geography, where are you seeing the pressure on returns?

John, I would say, it's as much about just generally the portfolios. We're always evaluating our loan portfolio and the relationships that we are able to establish with customers or not able to establish with customers. Oftentimes, we originate credit with an expectation that we'll earn other business opportunities and over the course of a 2 year to 3 year period, we don't generate the kind of ancillary business that we thought we would. We don't build a relationship we thought we might. And as a result, we choose to exit those.

Much of what we have been doing, I think, as you know, over the last 7, 8 years is continuing to focus on capital allocation, remixing our business, exiting certain portfolios, relationships that don't generate appropriate risk adjusted returns to us and reallocating that capital in the business. And that is a discipline that we have, we think has served us really well and is a primary reason why we're able to generate consistent sustainable returns today.

John, I'll add to your opening comment on the 1%. There are a couple of different stories there. So our C and I growth is quite robust, I think given the market of little over 3%. It's the investor real estate that'll be more challenging this year. I think consumer will have some pluses and some minuses.

Credit card will grow a bit. We can have mortgage up a little bit, but others other parts of the consumer business will be going the other way. So net net, it's 1%, but there's different stories in there that we think are reasonable. We want to make sure we lay out our capital that we get the appropriate return on it.

And then on the expense guide of 1% to 3%, could you does that incorporate an increase in your IT budget? I believe it's currently 9% to 11%, but you had signaled that it might be moving higher. So does that up 1% to 3% incorporate upward revision to that budget?

It does. We've continued to make investments as you know maybe better than most, we are investing in a new deposit system and loan system. Loan system will go in, probably the second, Q3 of this year and deposit systems a couple of years away. But we're we've been spending money on that. We're going to continue to invest there.

And over time, we do believe that that 9% to 11% range will be higher. We haven't committed to a given percentage right now, but the guide that we have does and contemplate those investments already. Those are the things that I'm talking about earlier when I said we have to make investments to grow, to continue to have best in class technology and we have to figure out how to pay for that. And we have to look at salaries and benefits and occupancy of vendor spend as a way to get there.

I would just say, John, two things about the deposit system conversion. 1, it's on track, it's on time, it's on budget. And 2, while David indicated, we may in the future spend more money on technology, that's what the assumption that we're going to reduce expenses somewhere else.

Our next question comes from the line of Peter Winter with D. A. Davidson. Please proceed with your question.

Good morning. Good morning. Just had a follow-up on expenses. Just if I think about, John, your opening comments, you outlined a series of investments you plan to make in terms of bankers and future revenue growth. The expense guidance is 1% to 3%.

So the question is, would you pull back on these investments if revenue growth comes in a little bit weaker than expected, given this focus on positive operating leverage?

Well, we're committed to generating positive operating leverage. We believe that we'll make the investments in people primarily, although we also indicate we're making investments in technology along the way, enhancing our mobile platform as an example. We'll make those investments in a measured way and we expect to generate revenue associated with those investments. So I don't anticipate having to necessarily address your question because we do think the revenue growth will come given the investments we've made and the track record we have in making investments like this which generate positive operating revenue. We are very much committed to positive operating leverage over time.

Now we expect we'll absolutely deliver that in 2025. And if we get to revenue growth, we believe we will. That will continue in 2026 and beyond.

Yes. Peter, just to add to that, your question is coming at what point would you abandon positive operating leverage? And sometimes you need to do that because you need to make investments that you can't get paid back for today. That's not what 2025 is going to be about. 2025 has some built in tailwinds for us in terms of just front book, back book and the investments we're going to make.

We're going to be all over making sure they generate the revenue that we've pro form a. And so, the question isn't about whether we have positive operating leverage, the question is how much. And so, that kind of came at the, I think Ryan's original question. So we're very committed to that this year and very committed to making investments to grow our business in areas where we think we'll have disproportionate growth relative to the rest of the United States.

Got it. That's helpful. Really helpful. And then just on credit, you mentioned net charge offs will be elevated in the first half of the year and then down and lower in the second half. Do you think net charge offs come in above the upper end of that 40 to 50 basis points in the first half?

I understand that it's reserved for. And then secondly, would you expect the ACL ratio to drift lower from 1.79, which has been pretty consistent in 2024?

Well, the charge off ratio could drift a little higher than the 40 to 50 basis point range in a given quarter, given that we have a handful of large credits primarily in office and senior housing and in transportation, which we've signaled. In fact, roughly half of our non accruals are in those three portfolios. And so as you think about resolutions, they might be somewhat episodic. We could experience a quarter when charge offs were a little higher than the range. We are, we believe, obviously appropriately reserved for losses in those credits.

And so assuming they get resolved, I think you could also see absent loan growth with an improving economy that our coverage ratios would begin to come down.

Our next question comes from the line of Matt O'Connor with Deutsche Bank. Please proceed with your question.

Good morning. I was hoping to get some details. Sorry, I

could cover it earlier, but just on some of the other fee categories besides capital markets. I don't know if there's seasonality or usually strong 3Q levels, but service charges, card, investment management were all down. And so just any thoughts on what drove it 4Q and then the outlook on some of those categories? Thank you.

I think what's baked in, to see some numbers that are baked in for next year that others have. We have this HR asset where we adjust benefits for certain individuals and we have a trust that funds that. So as the assets in the trust go up, NIR goes up and so do expenses. And that's why we have this little bit of noise in our numbers. That's about $15,000,000 If you look at Page 14 in our supplement, you can see it quarter to quarter.

It's about $15,000,000 we think people put in our run rate that really distorts NIR of debt. As you get to the Q4, the things that are a little bit more episodic are our Capital Markets, as you mentioned. So M and A Advisory had a good finish for the year. And it depends on what's in the pipeline at any given quarter. So you're not going to get a nice smooth quarterly run rate on that caption alone, which is why we finished at $97,000,000 $98,000,000 in the quarter for total Capital Markets, we're signaling more 80 to 90s, which should be baked into expectations.

If we close more deals, it'll be higher than that. If we don't close as many, we'll be at the lower end. So M and A is a bit, like I said, episodic. You have swap income, swapping people just aren't entering into interest rate protection right now given the rate environment. So that's not much of a contributor.

Syndication revenue was up in the quarter. That has been a little bit episodic, but it had a good finish to the year. And then we have real estate capital markets that's really been our strongest, a more steady contributor. But it can be even better than it was in the Q4 depending on rates. If we get rates coming down just a little bit, it actually could have even a better quarter.

So net net, capital markets, I think $80,000,000 to $90,000,000 for the time being and we're going to work to get it to $100,000,000 dollars but we need a little help from the rate environment. Service charges are fairly predictable. There was no real noise in anything. Wealth management continues to grow at double digits, partly due to markets, but partly due to just growth in customers and balances. And we're making investments in Wealth Advisors to continue on that path.

So we're happy with that. The probably the biggest negative, would be in the card and ATM fee line. That's where we have our rewards liability. We started identifying

our customers real time what the rewards liability was when you log on because we thought that was helpful to them and we believe it's helpful. But as a result of that, people are using their rewards more. And so we had to adjust our reward liability and that was a little bit of a deduct in NIR for the Q4 that shouldn't repeat as we go forward into 2025.

Our next question comes from the line of Erika Najarian with UBS. Please proceed with your question.

Hi, thank you. Just going back to Slide 8, David, thank you for all the color on beta in different mix scenarios. I'm just wondering, it's been such a long time since investors have seen a neutral rate that wasn't 0. And as we think about your experience as regions given your deposit base, how should we think about sort of what you've seen in different rate environments with regard to DDA growth? I guess I'm wondering how we it seems like we've completely lapped the impact of excess COVID liquidity in terms of pressure on deposits.

And just I guess wondering what is the environment where regions can see itself growing DDA again?

Yes, I think it's a great question. And very important one because DDAs, consumer DDA and operating accounts of business are the fuel that make our engine work. And we've done a pretty good job of continuing to grow checking accounts. But we're doubling down on investments in our consumer side, our branch small business and our small business in the commercial side and reinforcing to our relationship managers to grow new logos so that we can get the operating account. It's not about making the loan.

Regions Financial (RF) Q4 2024 Earnings Call Transcript

Company Participants