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Coupang, founded in 2010, dominates South Korea’s e-commerce sector, thanks to an extensive automated logistics network that can get goods such as fresh groceries to shoppers in a matter of hours. Coupang, which debuted on the New York Stock Exchange in 2021, also offers restaurant delivery services, streaming, and e-payments. The platform has ventured further into overseas markets, expanding to the island of Taiwan and acquiring U.K. luxury platform Farfetch in early 2024. Coupang is one of a few Fortune 500 companies to generate almost all of its revenue outside the U.S.

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Coupang (CPNG): Company Profile, Stock Price, News, Rankings

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Coupang

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Hello, everyone. My name is Emily, and I will be your conference operator today. At this time, I would like to welcome everyone to the Coupang 2026 second quarter earnings conference call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session. If you would like to ask a question during this time, simply press star followed by the number five on your telephone keypad. If you'd like to withdraw your question, press star and the number five once again. I'd like to turn the call over to Michael Parker, Vice President of Investor Relations. You may begin your conference.

Thanks, operator. Welcome everyone to Coupang's second quarter 2026 earnings conference call. I'm pleased to be joined on the call today by our Founder and CEO, Bom Kim, and our CFO, Gaurav Anand. The following discussion, including responses to your questions, reflects management's views as of today's date only. We do not undertake any obligation to update or revise this information except as required by law. Certain statements made on today's call may include forward-looking statements, including statements regarding future financial and operational results. Actual results may differ materially. Additional information about factors that could potentially impact our financial results is included in today's press release and in our filings with the SEC, including our most recent annual report on Form 10-K, and subsequent filings.

As we share our second quarter 2026 results on today's call, the comparisons we make to prior periods will be on a year-over-year basis, unless otherwise noted. We may also present both GAAP and non-GAAP financial measures. Additional disclosures regarding these non-GAAP measures, including reconciliations of these measures to the most comparable GAAP measures, are included in our earnings release, our slides accompanying this webcast, and our SEC filings, which are posted on the company's investor relations website. I'll turn the call over to Bom.

Thanks, everyone, for joining us today. Consolidated revenue grew 10% year-over-year in constant currency. That's a step up from the growth in Q1 and in line with the guidance we provided. Adjusted EBITDA margin also came in within the range of guidance. First, product commerce saw its revenue growth increase to 8% year-over-year in constant currency. Let me spend a moment on the customer behavior behind that number, because the reported rate blends groups moving in different directions. The vast majority of our customer spend never moved. That group is spending at the highest levels in our history and compounding similarly to before last year's data incident. The spend that did leave was a minority of the total, and most of it has already returned. Some of these customers were away for months, long enough to settle in somewhere else.

These customers not only came back, they returned to their full prior spend levels and have since gone beyond it, compounding their spend at similar high rates as before. Because the customers who returned were, on average, higher spenders than those who haven't, the picture in spend terms is even clearer than in customer counts. The vast majority of the spend the incident disrupted is back and growing the way it did before. On top of that, new customers keep arriving. Total WOW membership, for example, now exceeds its levels before the incident. New members begin at the early stage of the spend curve, where new members always begin, so record membership shows up in revenue on a lag. Every cohort before them has climbed that curve, and we expect these to do the same.

The spend of all customers, excluding just those that left during the incident and haven't returned, is growing around 16% year-over-year, which is closer to the spend growth product commerce delivered in Q2 last year before the incident. Spend growth does outpace revenue growth, but the gap between the 16% and the reported 8% revenue growth is driven mostly by the missing spend of the cohort that hasn't returned. We'll keep chipping away at earning them back. After we lap the affected periods, we expect the spend growth for all of product commerce to reflect the growth rate of this underlying customer base because the cohort that has not returned will no longer be in our year-over-year comparison. On margins, we're continuing to work through the disruption. We plan capacity and fixed costs against the predicted demand curve, and much of that capacity has long lead times.

With revenue temporarily below that plan, those costs represent a larger share of revenue today. We could cut them significantly; we've chosen not to because the right long-term decision is to grow into the capacity and support our customer experience that has always been our North Star. There are also meaningful volume-based savings in our supply chain that we're missing this year that we expect to recover next year. We've also deliberately increased marketing spend to reacquire customers; we plan to reduce it next year after we've lapped the period. We run this business with precision on capacity utilization and volume economics. That's what allows us to deliver double-digit growth along with expanding margins in normal times. It's also why a sudden shock is more visible in our numbers than it might be somewhere else.

The same discipline that makes the disruption more visible is what will enable us to reverse it. We've seen elements of this before. Coming out of COVID, a sudden shift in the demand curve pressured margins, and we returned to normal levels. The shape of the recovery this year won't move in a straight line. Holiday timing and seasonal cost patterns will affect the reported improvement quarter to quarter. Gaurav will walk through how that shapes the back half. The arc we're managing to runs through next year. After we lap the affected period next year, we expect to work our way back to the growth and margin structure that product commerce ran at before. I want to also note a few trends that we track closely and the broader opportunity we see before us.

Our cohorts have continued to increase their spend with us year after year, including through this past year. Our oldest cohorts, the customers we acquired about a decade and a half ago, are still increasing their spend today. They now spend nearly 10 times what they spent in their first year, and climbing. Our newest cohorts are growing fastest of all, at the beginning of the same curve. Each year adds a new cohort at the start of the curve, while every earlier cohort keeps climbing it. All three trends- our oldest cohorts continuing to grow spend, the spend of our subsequent cohorts climbing the curve to convert to higher levels, and new cohorts joining- power our growth. The past year tested us; all three trends held. The spend of our cohorts climbs because spend growth is wallet share growth.

As we expand selection, customers find more and more of the things they buy for which we've broken the trade-off between price, selection, and speed. We're saving customers more money and more time with every item we add on Rocket Delivery. Our wallet share, or penetration of the overall retail spend in Korea, remains below the levels of penetration we see from global peers in markets like the U.S. We don't view these levels as our ceiling because penetration follows the strength of the offering. Every trade-off we break brings purchases online that were never in reach before. As the offering improves, the addressable share of retail expands with it. The same logic applies to margins. The long-term margin drivers keep compounding. Automation continues to improve productivity across our fulfillment and logistics network. Margin-accretive offerings like advertising and FLC are still early in their scale.

AI raises the ceiling on both. We think of AI as a multiplier, and what it multiplies is a set of assets we've been building for 15 years. The physical network, operating data from billions of orders picked, packed, and delivered, and direct relationships with tens of millions of customers. Applied to the customer experience, AI improves discovery, personalization, and service. Applied to operations, it compounds productivity and lowers the cost to serve. Applied to margin-accretive offerings, it raises the returns for the merchants and brands who use them, which expands the addressable opportunity itself. Turning now to developing offerings, where we're running the playbook I just described in new markets and categories.

In Taiwan, we've built out and continue to expand our own end-to-end fulfillment and logistics network that now delivers the vast majority of our shipments next day, seven days a week, the only service in Taiwan, to our knowledge, that does. We also began rolling out our dawn delivery experience, which became a defining part of the customer experience in Korea, to our first neighborhoods in Taiwan. We're building it faster than the first time because Taiwan didn't start from scratch. Taiwan inherits over a decade of technology and process innovation from our Korean operations. The design, the systems, the operational playbook, refined shipment by shipment. It took us four years into our logistics journey in Korea before we were able to launch dawn delivery. Taiwan reached it in just one year. With the network in place, the work shifts to the input we know best: selection.

Our selection in Taiwan today is a fraction of Rocket Delivery in Korea. Every item we add is another purchase where our customer saves both money and time, and each of those purchases earns more of their wallet. That's the same dynamic that has our Korean cohorts still climbing 15 years in, and we can already see it taking hold. Our early cohorts in Taiwan are retaining and growing their spend, tracing the curve Korea's cohorts produced at the same age. Taiwan is on the same compounding curve as Korea, just earlier on in it. Two things to keep in mind as this scales. First, the path won't be linear quarter-to-quarter. Sometimes building selection at the right cost structure means stepping back in a category to rebuild it. Second, today's economics reflects the stage of our build-out, not the destination.

As we work out the inefficiencies of an early supply chain and our volumes grow into the network, volume economics engage, and we expect Taiwan's P&L to follow the path that Korea paved. Let me turn to our on-demand delivery service, which includes both Eats in Korea and Rocket Now in Japan. We've shared in the past our approach to developing offerings. We make disciplined initial investments where we see the potential for meaningful long-term cash flows. We look for early proof points in customer behavior, and we scale investments only as results validate the opportunity. The cycle is complete when an offering stops drawing on the portfolio and starts funding it. Eats has traveled that entire arc.

We entered a category most considered settled with a modest investment and a simple thesis that the same propositions that customers valued in commerce- price, selection, and service- would matter just as much in food delivery. Customers responded at every stage, and we invested behind that response. Today, Eats has grown to serve millions of customers, and the category itself has grown with us. Food delivery in Korea has more than quadrupled in size since we launched Eats, now reaching a meaningfully higher share of total restaurant spend than when we entered, and we've been a significant driver of that expansion. The capital story has come full circle. Rocket Now, our on-demand delivery offering in Japan, is in its early investment stage. Eats and Rocket Now are today sustainable on a combined basis.

That is the model working end to end: disciplined entry, validation, scale, then an offering that carries its successors. We're also extending what Eats built. We've begun rolling out non-food on-demand delivery. The same network and speed customers already trust apply to new use cases, offering customers even more opportunities to save time and money. What I've covered today is one model running at three different stages. Product commerce is farthest ahead, with years of investment in infrastructure and selection, customer cohorts still compounding 15 years in, and the margin expansion that follows scale. Eats has now run that same cycle in a second category. Taiwan is midway through it, building the network, filling in the selection, moving through the same stages that Korea moved through. They represent the same playbook at three different points on the same curve.

I'm proud of our teams for continuing to build for our customers at every stage. Our ambition from the very beginning has been to build an experience that wows customers so much that they ask themselves, "How did I ever live without Coupang?" Every item we add, every offering we build, and every market we enter is another chance to build to that standard. With that, I'll turn the call over to Gaurav.

Thanks, Bom. Our Q2 results demonstrate a continuation of the momentum we started to see last quarter. Before I walk through the numbers, I should highlight two items that shaped the reported numbers this quarter. First, the Korean won weakened significantly versus the US dollar during the quarter, reaching its weakest level in more than 15 years. As a result, our reported growth rates in US dollars understate the underlying growth of our business, and we believe it is especially important to evaluate our results on a constant currency basis this quarter. Second, our product commerce results this quarter include $410 million in administrative fines recently imposed by Korean regulatory authorities. While these fines are still subject to judicial review and we plan to appeal them through the courts, we recorded the expense this quarter within OG&A in the P&L.

Where relevant, I'll explain our results both with and without the fines. Let me now walk through the segment results and then cover our consolidated performance. Product commerce segment net revenues were $7.4 billion for the quarter, growing 1% on a reported basis and 8% in constant currency. This represents a sequential improvement from the 5% constant currency growth rate we reported last quarter. Product commerce active customers for the quarter were 24.7 million, growing 3% year-over-year and up from 23.9 million last quarter. As we noted, the sequential decline last quarter reflected the lag effect of the data incident on our trailing three-month active customer definition. This quarter, we saw the dynamic reverse driven by the number of returning customers and new customer additions.

As Bom noted, WOW memberships now exceed the level we saw prior to the data incident, and returning members are spending today at higher levels than they did before the incident and increasing their spend at similar high rates as prior to the incident. Product commerce gross profit for the quarter was $2.3 billion, with a gross profit margin of 30.5%. This represents a contraction of approximately 210 basis points year-over-year, but an improvement of 25 basis points quarter-over-quarter. The year-over-year contraction is driven primarily by supply chain headwinds and temporarily elevated levels of promotional activities to accelerate customer reacquisition. Segment adjusted EBITDA for product commerce was $382 million for the quarter, which excludes the fines I mentioned earlier, resulting in an adjusted EBITDA margin of 5.1%.

This represents a contraction of approximately 390 basis points year-over-year, resulting from the gross profit margin impacts I just described, as well as the headwinds from our current capacity and fixed cost structure built against a pre-incident demand curve. We believe the margin pressure we are experiencing to be relatively short-term in nature and not representative of a structural change. Our conviction of the drivers of our long-term margin expansion potential- operational efficiencies, supply chain optimization, continued investment in automation and technology, and the scaling of our margin-accretive categories and offerings remains firmly in place. Within Developing offerings, we reported segment net revenue of $1.4 billion, growing 20% on a reported basis and 24% in constant currency. Growth continues to be led by Taiwan, Eats, and Farfetch, driven by increasing levels of customer adoption of these emerging initiatives.

Developing offerings generated $226 million in gross profit for the quarter, with a gross profit margin of 15.8%, expanding both year-over-year and quarter-over-quarter as these offerings continue to demonstrate a path to sustainable economics. Segment-adjusted EBITDA losses were $219 million, an improvement of $110 million versus last quarter, and over 440 basis points of margin improvement over last year. At the consolidated level, we reported total net revenues of $8.9 billion for the quarter, growing 4% on a reported basis and 10% in constant currency. This is in line with the constant currency growth range we guided to last quarter. Consolidated gross profit was $2.5 billion with a gross profit margin of 28.2%. This represents a contraction of 188 basis points year-over-year, but an expansion of 115 basis points quarter-over-quarter.

As with product commerce, the year-over-year margin compression continues to reflect the near-term headwinds we have discussed. OG&A expense was $3.1 billion for the quarter, or 34.4% of total net revenues, representing an increase of approximately 610 basis points year-over-year. Excluding the $410 million in fines, OG&A expense was approximately $2.6 billion, or 29.8% of total net revenues, an increase of approximately 150 basis points year-over-year, and down slightly quarter-over-quarter. This underlying year-over-year increase primarily reflects temporarily elevated marketing spend, our continued investments in Developing offerings, and a cost-based position against an expected demand curve from prior to the data incident. We view the elevated marketing and promotional spend as a deliberate near-term investment to accelerate growth, not a structural change in our cost base. Operating loss for the quarter was $556 million.

Excluding the fines, the adjusted operating loss was approximately $146 million, representing a quarter-over-quarter improvement in operating loss margin of approximately 120 basis points. Loss before income taxes was $533 million, or $123 million excluding the fines. We incurred income tax expense of $37 million this quarter. Our tax dynamics continue to reflect the fact that losses in our early-stage operations in Taiwan and Japan do not generating offsetting tax benefits at the consolidated level. In addition, the fines recorded this quarter are not deductible for tax purposes in Korea, which further impacted our reported effective tax rate this quarter. Net loss attributable to Coupang stockholders was $570 million, or approximately $160 million excluding the fines. This resulted in a diluted loss per share of $0.32, or approximately $0.09 excluding the fines.

We generated $163 million in consolidated adjusted EBITDA this quarter, which excludes the $410 million in fines recorded this quarter, resulting in an adjusted EBITDA margin of 1.8%. This represents a contraction of approximately 320 basis points year-over-year at the low end of the guidance range we provided. The vast majority of this year-over-year contraction is attributable to three temporary items: supply chain dislocation, elevated levels of marketing investments, our primary fixed cost base sized to a pre-incident demand curve, each of which we expect to work through over the next few quarters. On cash flow, on a trailing 12-month basis, we generated operating cash flow of $1.4 billion and free cash flow of $105 million. The decreases versus prior periods reflect the lower profitability resulting from the data incident, increased level of investment in developing offerings, and elevated levels of capital expenditures.

During the quarter, we repurchased an additional 23 million shares of our Class A common stock for approximately $459 million. We continue to be opportunistic in our capital allocation as we identify opportunities to generate long-term returns for our shareholders. A few comments on our outlook. We expect Q3 consolidated constant currency revenue growth to be 8%-9%, with the year-over-year comparison pressured by the timing of the Chuseok holiday season in Korea, which negatively impacts Q3 of this year compared to Q3 of the prior year. As Bom indicated, excluding the portion of customers that left during the data incident period and not yet returned, we are seeing growth in customer spend at 16% year-over-year.

After we fully lap the affected periods in Q2 next year, the cohort that has not returned will no longer be in our year-over-year comparison, and we expect the spend growth rates of product commerce to reflect the spend growth rates of the underlying customer base. On margins, we expect underlying improvements in product commerce to continue their progress in Q3. However, we expect these to be offset by higher weather-related seasonality and the timing of Chuseok holiday that is different from last year. As a result, despite our expectation of making meaningful improvements in the underlying drivers we noted this quarter, we anticipate consolidated year-over-year adjusted EBITDA margin contraction in Q3 of 300 to 400 basis points, similar to the contraction we guided to for Q2.

Looking beyond Q3, we expect the improvements to become increasingly more evident, with product commerce-adjusted EBITDA margins by mid-2027 returning to margin levels approximating those we generated prior to the data incident.

We plan to provide more detailed guidance on the 2027 margin expectations towards the end of this year. We continue to estimate full-year developing offerings adjusted EBITDA losses of between $950 million and $1 billion. The largest contributor of the developing offering losses this year remains the long-term investments we are making into building our retail offering in Taiwan. As always, our investment in developing offerings is anchored by our commitment to rigorous analysis, operational excellence, and disciplined capital allocation. Operator, we are now ready to begin the Q&A.

At this time, I would like to remind everyone, in order to ask a question, press star, then the number five on your telephone keypad. If you would like to withdraw your question, press star, then the number five once again. Please limit your questions to two per person. We'll pause for just a moment to compile the Q&A roster. The first question is from Stanley Yang from JPMorgan. Your line is now open.

Thank you for your opportunity to ask two questions. I have two questions. First, on the margin guidance, I couldn't hear very clearly about this new point. Did you guide your EBITDA margin of the product commerce will recover to 2025 level in 2027? Can you confirm that? If that is the case, what will be the major margin expansion drivers? Related to this margin outlook, have you seen a more competitive environment post-data accidents that cause cost pressure? That was my first question. My second question is about this Taiwan. Do you have any visibility into a potential structural decline in developing offering loss in Taiwan over time? If so, what will be the major drivers? Thank you.

Thanks for your question, Stanley. We did guide that we'll recover our margins by middle of 2027. Specifically in Q3, we guided that the underlying drivers of our margin are improving. Some of the drivers haven't fully recovered yet, and won't recover until next year because of the scale. We are on trend to benefit from high utilization as the volume grows. Second, in the projected numbers for Q3, this progress is masked by holidays, timing, and seasonal cost patterns, which is why we guided 300 to 400 basis points of year-over-year contraction, similar to Q2.

Beyond Q3, the improvement will become increasingly evident in the reported numbers as we expect this product commerce margin to return to approximately pre-incident levels by mid 2027. We will provide detailed guidance towards the end of the year. The reason for our confidence is that nothing has structurally changed. The pressure is from some temporary items that we chose to carry rather than cut and trade away the customer experience. We have also seen this play out before. Coming out of COVID, a sudden shift in demand pressured margins the same way, and the same discipline brought them back.

Yeah. Just to quickly touch on that a little bit. Yes, Stanley, we have guided margins to recover fully in 2027. The drivers of that margin expansion are the opposite of what led to the compression. The large majority of the compression traces back to volume coming in softer than our demand trajectory. As Gaurav mentioned, we run a business with very tight execution, and so when demand deviates meaningfully from below that trajectory, we get capacity being stranded, and we miss out on some of the volume-based savings that affect our economics. All of that is reversible, and it's not structural, but the bulk of it is mechanical, and we expect to recover it in 2027. We have seen more elevated competitive activities, but we think the past year has given us an unusually direct test.

Customers who paused during the incident had a lot of time to try alternatives- months to try alternatives. When they came back, and most of them did, they came back not splitting their prior spend with us. They're back, as Gaurav mentioned, spending at the highest levels ever, and growing that spend now as fast as they did before. We also have membership now at an all-time high. These customers who never left are also spending at record levels, growing as fast as they did before. We feel very confident about the position that our service, the value proposition that we're providing for our customers. We'll keep focusing on widening the experience gap with broader selection, lower prices, and faster service. On developing offerings. I think we've typically talked about developing offerings as a whole. Taiwan is a big part of it.

As I mentioned earlier, Eats has really come full circle and completed the cycle. We're talking about Taiwan, which is in the middle of that cycle. It's on the same curve that Korea's on, just earlier. The economics there reflect the stage of the build-out that it's at. Its priority right now is building that foundation for durable growth and economics at scale. We're encouraged by the signals we look for in customer behavior and response that we invest behind. Our guidance for developing offerings we typically provide at the end of the year. We look forward to sharing that with you later this year.

Our last question will be from Eric Cha from Goldman Sachs. Your line is now open.

Yes, thank you. Thank you for the opportunity. I have two questions, also related to the guidance you provided today. The first question is on actually your commentary around the product commerce revenue growth. I think you mentioned that without the WOW members that have left, the spending growth was about 16%, which compares to the 8% growth on a reported basis as a whole. Just wanted to understand the gap between these two numbers, because I think you mentioned that the people that have left are a minority. It does seem like this minority seems to have a bit of an outsized impact. Just wanted to just get a sense why the gap seems a bit large. Also, when we head into the fourth quarter, obviously we'll be lapping a quarter where it's post the incident.

Given that you mentioned that the existing WOW members are growing at 16% level, can we expect a meaningful step-up in growth by the time we reach fourth quarter this year? That's my first question. The second question relates to the margin. I think, as Stanley mentioned, you commented that the margin will be down 300 to 400 basis points year-over-year. Does that include your sort of expectation around a material impact or some impact from the fire incident? As I believe it does cause a bit of inefficiency around logistics. Was just wondering how much of that was baked into the guidance. Also, you mentioned the margin will be fully recovered by the midpoint next year. Just wanted to understand the cadence of that improvement.

I'm not sure how you will answer the first question, if by fourth quarter we do have a bit of a improvement in the year-over-year for the top line, can we expect a bit of a step-up in the fourth quarter, seeing the evidence of that sort of reversal kicking in? Largely sort of a linear fashion. I know you mentioned linear is not the way you see it, but moving from 5% margin to probably around 8% margin for PC, product commerce margin, should we expect a step-up in fourth quarter and then continuously move up to the 8% level? Or do we expect a rather compressed level and then step up in the midpoint next year to around 8% level? Just wanted to get color around that. Thank you.

Hi, Eric. Thanks for your question. For clarification, the data incident was closer to the end of which began in the end of Q4. The affected periods extended into part of Q1, actually most of Q1. I think that's one point of clarification. The cleanest way to understand the picture is, as I mentioned, to set aside that small group that's still missing. The customers who left during that period and haven't yet come back. Everyone else is growing at about 16% year-over-year. As I mentioned, that's close to the rate product commerce was compounding before the incident. There are three groups that make up that 16%, all of whom are healthy. The largest is customers who never left. They're spending more with us than at any point in our history, compounding at their old pace.

Second group is the group that left, came back. As I mentioned, they came back, are spending now at record levels. They represent an even larger share of spend that left because the returnees skew towards the higher spenders. Now spending at record levels, growing as fast as they did before the incident. The third is new customers who are joining us actually even faster than they did before the incident. The gap, as you point out, between the 16% and the reported 8%, is primarily driven by that small group of lower-spending customers who haven't returned yet. There is, of course, this factor of spend growth outpacing revenue growth as well.

Really, the majority of that gap is really driven by that small group that is in the base of the year-over-year comp, and is really distorting or obscuring the growth rate of the underlying customer base, the customers who are with us. As I mentioned, next year, the mechanics work as such, as we lap the period. The group that won't have returned to us by that point will drop out of our year-over-year comp base. This product commerce spend growth naturally converges to the spend growth of the customers who are with us, our customer base at that point, which will be then compared against a comp base that no longer includes that missing cohort. Hopefully, the mechanics of that are clear.

As to your question of how that reflects in our growth rate, as you might imagine, we had varying levels of disruption that began at the end of Q4, that extended into Q1. After we fully lap that affected period, or as we lap that period, you might see some of the absent customers drop out of the base, but you'll see the full effect of that after we fully lapped the affected period.

Yeah. Eric, let me take your question on the margins. We highlighted that the margin contraction were primarily driven by the supply chain headwinds, elevated levels of marketing activities to re-accelerate or accelerate the customer reacquisition, and the headwinds from current capacity and fixed cost structure built against the pre-incident demand curve. We expect to make meaningful progress in mitigating these impacts over the next several quarters, including in Q3. Q3 has this specific timing issue of holidays and seasonal cost patterns. The whole margin step-down and recovery is driven by our volumes that came in softer than our planned trajectory since the incident. The mechanics going forward are clear.

As the demand rebuilds, capacity and fixed cost utilization come back into balance, and the volume-based supply chain savings that we are missing this year come back, and the incremental marketing we have deliberately deployed this year begins to normalize. As you also pointed out, it may not be linear, or at least we're not forecasting or giving any guidance on that. We are confident that we should be able to make the whole recovery.

The next question is from Seyon Park from Morgan Stanley. Your line is now open.

Hi. Thank you for the opportunity. I'll ask a question on developing offerings. I think there were many questions asked on product commerce margins already, so I'll skip that. Just on, first of all, on developing offerings, we did see the losses narrow meaningfully in the second quarter. Can you maybe provide us a little bit of context as to what part of the business saw lowered losses and how we should think about the losses for the third quarter and the fourth quarter? That's my first question. Second question, I guess, is a little bit going beyond the core. A lot of talk about agentic AI and how AI could change how we purchase items online. I know Coupang is already using a lot of AI, especially for demand forecasting, delivery, and the like.

Does the company have plans to maybe utilize AI from an agentic side of things? Is that something that's kind of in one of the research pieces that we can kind of expect going forward? That's my second question. Thank you.

Hi, Seyon. Thanks for your question. On developing offering losses, as I mentioned, Taiwan is in the middle of that cycle. It is where we're primarily investing. I wouldn't read too much into investment levels quarter to quarter. We provide guidance on an annual basis. As I mentioned, we currently remain in line with the full-year guidance we're providing for developing offerings. We're still at a very exciting phase of building that foundation for both durable growth and economics. In Korea, we saw the power of building that underlying infrastructure that really powers the quality of customer experience that leads to both compounding growth and attractive economics in the long term. We saw the benefits of that, of building the network, the last-mile capability, the full supply chain. These things take time to build, but they compound for a very long time aftewards, as you've seen.

The economics of Taiwan and the growth of Taiwan actually reflects the stage that we're at in the build-out. Again, the build-out is still under progress, and we don't manage to a quarter. We provided annual guidance. We see that the build-out is happening in some ways even faster in Taiwan than in Korea. As I mentioned, it took Korea four years of logistics build-out to reach dawn delivery. Taiwan's reached it in just one. We still have a lot of work to reach the quality of experience we're striving for. Taiwan does benefit from over a decade of systems and operating processes that it's inheriting. We scale our investment as customers validate it. We're especially encouraged by the cohort response that we're tracking.

The customer behavior we see in Taiwan at this stage looks very much like product commerce did in its early years. That's the signal we invest behind. We look forward to updating our guidance with you at the end of the year around developing offerings. On AI, as you point out, we have already deployed AI in many parts of our business. It's already contributing across operations, fulfillment, logistics, supply chain, pricing, advertising, customer service. It's providing meaningful improvements in service levels and cost to serve where it's been deployed. We have active investments on the customer-facing side as well, for example, in search and discovery, where the industry's direction, we think, is clear. AI has the potential, as we've mentioned earlier, to really multiply the asset base that we have underneath it, the physical network, our operating assets, our customer experience.

We've already seen, and we'll expect it to improve customer engagement and compound productivity and lower cost to serve and all the benefits that we've mentioned earlier. Margin-accretive offerings, we think it actually has the potential to expand the addressable market itself, the opportunity itself, because we've seen signs of it. We see the potential for it to raise the return of the merchant brand customers who use them. On the agentic AI part that you've brought up specifically, we think this is still a work in progress. We think the industry's direction or the- it's not clear that the winning experience has emerged. We're investing.

We are investing in teams, in the research, as you mentioned, to explore it while being thoughtful about it, and investing with the same discipline that we do in all the other initiatives that we have on the exploration front. Whatever form agentic shopping takes, we believe we'll be in the best position to provide the winning experience, which we believe will combine AI with all the other aspects of customer experience to provide a complete and seamless buying experience that customers trust. To build that complete and seamless buying experience, you need more than AI. AI is one input, but there are many other assets that will be part of it, and we believe we should be in the position to provide the best of all worlds on that front. We'll continue to invest in exploring this opportunity thoughtfully.

When a winning approach emerges, we'll be positioned to execute with the same operational excellence and capital discipline we apply everywhere else.

Yeah, let me jump in. I had missed a question regarding fire impact in Q3 guidance. Let me address that. From Eric. Let me just address that. Regarding the recent fire at one of our fulfillment centers in Korea in July, this fire has not had a significant impact on revenue generation or our ability to meet customer demand. Nor do we expect significant disruption to our ability to meet future customer demand. While we experienced disruption at the affected facility, we have been leveraging the flexibility of our broader logistics network to continue serving customers. It's still far too early for us to assess any financial impact that may result from the fire, but we are working very closely with the relevant stakeholders to assess the level of damage to our assets.

We currently estimate the total carrying value of our owned inventory and fixed assets at the facility prior to the fire, as well as our obligation to sellers relating to their inventory stored in the facility, to be approximately $246 million. We maintain insurance coverage for fire and intend to pursue the available claims. Any losses associated with the FC fire, and the corresponding insurance recoveries, would be recognized in future quarters beginning in Q3. Yeah.

While we're on the note of addressing questions that we missed, I think I missed a question from Stanley about how competition has affected our marketing spend, and I want to quickly touch on that question. The step-up in marketing so far this year isn't a response to any competitive activity. It's primarily a one-time investment to accelerate reacquisition of customers after the exceptional event of the incident. It's deliberate. We plan to bring it back down next year. Nothing about our long-term approach around marketing has changed. We've always been disciplined on that front and focused on generating attractive returns on investment.

The next question is from Jiong Shao from Barclays. Your line is now open.

Thank you for taking my questions. Just so you know, in the spirit of not making you miss another question, I'm going to ask one at a time- if that's okay. The first question is on your Q3 revenue guidance. I mean, for Q2, your group revenue was up 10% year-over-year, and PC revenue growth was up 8%. There's a two-point gap. If you had to take your Q3 rev guide of 8% to 9%, and the implied PC may be 6% to 7%, let's say, that's a deceleration of Q2. I know you talked about holiday timing the shift. I was wondering if you can guesstimate or give us some help on how to estimate the impact from that Chuseok shift. Is there any estimate you can give us on apple-to-apple comparison basis in terms of the product commerce growth?

Thanks, Jiong, for the question. At this time, we're not giving estimates by reason, but at a high level, there are a couple of factors impacting it. Our cohort strength exiting the quarter remains growth strength. For product commerce, exiting the quarter remains really strong. This is primarily a temporary calendarization impact and weather seasonal-related impact, which we expect in Q3. Getting into Q4 and Q1, we expect to see stronger growth as our customer, who have left us, as Bom was talking earlier, as we start to overlap those customers.

I think the point to communicate clearly is that the underlying base we see continuing to grow very fast. As I mentioned, the underlying base grew 16% year-over-year, the customers who are with us. We expect that trend to stay strong in Q3. Q3 carries this added calendar effect that Gaurav mentioned, which is that the Chuseok holiday's timing this year creates a headwind against last year's Q3. Underlying the trend of the headwind of the Q3 holidays timing, the seasonal timing, as well as the absent cohort that creates that year-over-year comp distortion, we believe the underlying customer base will continue to compound at very strong rates in Q3, similar to what we saw this quarter. As I mentioned also, the record WOW membership numbers- the new members are really a leading indicator.

They don't quite show up in the revenues, or they show up on a lagging basis. You'll see that in future quarters and years to come. The Q3 guidance isn't a reflection of the underlying growth. It's really a residual math of that one missing cohort and a holiday period shift this year.

Okay, thank you for your comments. My second question is I just want to confirm your margin guidance because all the other drivers you talked about are reversing after the data leak. I would imagine when you talk about the margins in mid 2027, going back to the data leak incident applies to product commerce, not just to the group. I just want to confirm that point.

That's correct. We're talking about margin recovery for product commerce next year.

Okay. Perfect. Great. My last question is also a follow-up to what you mentioned about that missing cohort. I was just wondering, what may be some of the reasons you feel that this missing cohort may not come back to Coupang, given the obvious value we're providing to these consumers? Maybe tie into what's going on with the competitors are doing. Our competitors are adding more value to not only attract these cohorts, appear to be keeping them for a bit longer than what we hope.

Yeah, Jiong, it's difficult to say with absolute certainty why some customers haven't returned. We think the data lets us rule some things out. I don't think it's a change in the value proposition or a structural shift in the market. I say that because when customers from this group come back, even after months away, they return to their full prior spend levels and have grown from there. These returning customers, as I've mentioned, are now spending at record levels, growing as fast as they did before the incident. If the value proposition or the relative value proposition had weakened for them, that's not the behavior you'd see. We understand that there may be some leftover sentiment and trust factors in play for customers who have still not returned. Our plan is to keep earning their trust every day, keep winning them back over time.

We will now take our last question from Wei Fang from Mizuho. Your line is now open.

Great. Thank you for taking my question. I have one regarding your supply expansion in Taiwan. We've seen some of the local Taiwan brands onboarding recently, and particularly in those high-volume categories like pet supply, personal care, et cetera. I believe the success is part of the drivers for your gross margin expansion in the quarter. I was wondering if management can comment on the pace of local brand onboarding, compared to your home country, Korea, at a similar stage of development. If possible, can you also help provide any examples so far in terms of Taiwan local brands onboarded? Thank you.

Hi, Wei. We're such an early stage right now. The supplier adoption is following a trajectory similar to what we experienced during the early years in Korea. That's been an encouraging sign. Expanding local selection is one of our top priorities, but we're very early in that journey. We're still at a fraction of the overall selection that we plan to get to, that we will have at a later stage. While it's exciting and we're making progress, we're just getting started in building that out right now.

Coupang (CPNG) Q2 2026 Earnings Call Transcript

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