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Tim Heitmann
Tim Heitmann founded Double Good in 1998 and has led the company as CEO through 28 years of growth. Originally a premium popcorn company, Double Good has grown into a consumer technology platform that helps organizations fundraise quickly and effortlessly, empowering kids to fuel their dreams. Teams run short, high-impact fundraisers by selling delicious popcorn through personalized Pop-Up Stores, and they keep 50% of every sale. Double Good has helped raise over half a billion dollars for youth organizations.
heitmann
Commentary
Here’s how to build something that lasts, from the founder of a $300 million bootstrapped company that’s been growing for 28 years straight
By Tim HeitmannMarch 1, 2026
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