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Sebastian Herrera

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Sebastian Herrera is a San Francisco-based tech correspondent at Fortune, where he covers major companies such as Amazon and Microsoft. His reporting centers on the most significant developments at the industry's leading tech companies, including how artificial intelligence is transforming the way people work and live, its promises and risks, how tech companies are navigating the AI revolution, and the leaders shaping the industry.

 

Sebastian has covered the tech scene for a decade. Before joining Fortune, he was a longtime reporter at the Wall Street Journal, where he wrote extensively about Amazon, including its AI initiatives, the unionization movement at the company, and its dominant delivery services. He began his career at local newspapers in Texas, writing about Austin's tech scene, and holds a bachelor's degree from the University of Texas at Austin. He can be reached securely via Signal at Seb.39.

The non-gamer CEO racing to save Microsoft’s Xbox
Big Tech
The non-gamer CEO racing to save Microsoft’s Xbox
By Sebastian HerreraOctober 20, 2026
Apple’s new home devices are a bet on its upgraded Siri AI
Big Tech
Apple’s new home devices are a bet on its upgraded Siri AI
By Sebastian HerreraOctober 13, 2026
Photo of Peter Lee
AI
Exclusive: Microsoft’s departing science president plans to join Mercedes F1 team as AI advisor 
By Sebastian HerreraOctober 12, 2026
Amazon launches premium Alexa tablets to take on Apple and Samsung
Big Tech
Amazon launches premium Alexa tablets to take on Apple and Samsung
By Sebastian HerreraOctober 8, 2026
Microsoft shows off new Windows software, revamped for agentic AI
Big Tech
Microsoft shows off new Windows software, revamped for agentic AI
By Sebastian HerreraOctober 7, 2026
Microsoft unveils Copilot super app, targeting business users with AI agents
AI
Microsoft unveils Copilot super app, targeting business users with AI agents
By Sebastian HerreraSeptember 25, 2026
Meta announces new lightweight virtual reality glasses to one-up Apple’s Vision Pro
Big Tech
Meta announces new lightweight virtual reality glasses to one-up Apple’s Vision Pro
By Sebastian HerreraSeptember 23, 2026
How Meta took the lead in the race for the post-smartphone world
Magazine
How Meta took the lead in the race for the post-smartphone world
By Sebastian HerreraSeptember 23, 2026
In this photo illustration, a hand holds a smartphone displaying the App Store listing for Meta's Muse AI assistant in front of the Meta logo on a computer screen on September 22, 2026.
AI
Meta’s Muse AI is exploding in popularity—and already drawing heated backlash from another tech giant
By Sebastian HerreraSeptember 22, 2026
Salesforce’s Marc Benioff to AI industry: Regulate yourselves or get sued
AI
Salesforce’s Marc Benioff to AI industry: Regulate yourselves or get sued
By Sebastian HerreraSeptember 16, 2026
Microsoft AI chief: ‘Now’s the time’ for top labs to coordinate on safety
AI
Microsoft AI chief: ‘Now’s the time’ for top labs to coordinate on safety
By Sebastian HerreraSeptember 14, 2026
Microsoft head of communications Frank Shaw leaving after nearly 30 years of shaping the software giant’s public messaging
Big Tech
Microsoft head of communications Frank Shaw leaving after nearly 30 years of shaping the software giant’s public messaging
By Sebastian HerreraSeptember 11, 2026
Apple unveils $2,000 iPhone Duo, its first foldable smartphone
Big Tech
Apple unveils $2,000 iPhone Duo, its first foldable smartphone
By Sebastian HerreraSeptember 9, 2026
Apple’s John Ternus era: Can a low-key engineer win the AI race?
Magazine
Apple’s John Ternus era: Can a low-key engineer win the AI race?
By Sebastian HerreraAugust 31, 2026
Exclusive: Amazon quietly hiked prices on Echo, Fire TV, Kindle, and eero overnight to offset ‘significant increases’ in memory costs
Big Tech
Exclusive: Amazon quietly hiked prices on Echo, Fire TV, Kindle, and eero overnight to offset ‘significant increases’ in memory costs
By Sebastian HerreraAugust 21, 2026
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