Fortune

Sam Birchall

Sam Birchall is a features writer at Fortune 500 C-Suite Europe. Previously, she was a reporter at Raconteur, where she specialized in business and leadership storytelling for C-suite audiences.

Esther Perel speaks on stage during a panel discussion at SXSW in London.

Workplace Culture

Esther Perel has a warning for executives: your workforce is suffering from social atrophy and AI is making it worse

By Sam BirchallJuly 17, 2026

Europe

750 million fans and 2.7 million data points: How IBM’s AI powers Wimbledon from hidden ‘Court 19’

By Sam BirchallJuly 9, 2026

Marketing leaders speak at Fortune's Fuel Up event in Cannes. (L-R) Natalia Ball, Mars Pet Nutrition; Zena Arnold, Sephora; Tati Lindenberg, Unilever; Laura Jones, Instacart; Ruth Umoh, Fortune

Retail

The new CMO playbook: How marketers are balancing broader remits and tighter budgets

By Sam BirchallJune 26, 2026

Jen Wong, chief operating officer at Reddit, speaks during the OMR digital and marketing trade fair

Big Tech

Reddit COO targets 1 billion users as internet’s ‘odd duck’ aims for new heights

By Sam BirchallJune 25, 2026

Europe

As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever

By Sam BirchallJune 24, 2026

‘This is the least crazy AI is ever going to be’: The lessons Europe’s execs must take from Anthropic’s shutdown

By Sam BirchallJune 23, 2026

Rbotic arm is gripping a CPU inside of a circuit board factory.

Innovation

Inside Europe’s most innovative companies

By Sam BirchallJune 18, 2026

Workplace Culture

The new mandate for CMOs is clear: creativity must deliver growth

By Sam BirchallJune 16, 2026

C-Suite

Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right

By Sam BirchallJune 10, 2026

MPW

The women running Europe in 2026

By Sam BirchallJune 8, 2026

Success

‘Nobody knows what they’re doing’ says Michelle Obama 

By Sam BirchallJune 5, 2026

Europe

‘Human creativity is under fire’ says WPP

By Sam BirchallJune 5, 2026

Europe

Businesses are declaring war on AI slop. They are fighting a losing battle

By Sam BirchallJune 5, 2026

Environment

The death of the billboard: Amsterdam’s ad crackdown is part of a much bigger European shift

By Sam BirchallJune 5, 2026

Europe

How to save the internet—according to Sam Altman’s all-seeing Orb 

By Sam BirchallJune 1, 2026

Most Popular

C-Suite

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

By Fortune EditorsJuly 15, 2026

Economy

U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war

By Sasha RogelbergJuly 17, 2026

Big Tech

Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google

By Mia OsmonbekovJuly 16, 2026