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Photo of Sam Birchall
Photo of Sam Birchall

Sam Birchall

Sam Birchall is a features writer at Fortune 500 C-Suite Europe. Previously, she was a reporter at Raconteur, where she specialized in business and leadership storytelling for C-suite audiences.

Charlie Smith attends Nothing Technology’s New York City launch event at Hero on September 28, 2026 in New York City.
Retail
Nothing’s brand chief is fed up of ‘boring and generic’ smartphone ads—he shares his marketing strategy for taking on Samsung and Apple 
By Sam BirchallOctober 20, 2026
David Shelley, chief exeucitve at Hachette, 2026
AI
Hachette CEO writes every email himself. He says AI shortcuts are creating a ‘worse C-suite’
By Sam BirchallOctober 13, 2026
Bending Spoons IPO At The Nasdaq Market Site, July 1, 2026.
Big Tech
Getting a job at Bending Spoons comes with no bonus, no fancy title, and a warning—800,000 people applied anyway
By Sam BirchallOctober 9, 2026
Bottles in a filling line at Heineken's factory in Mons-en-Barul, northern France on September 1, 2026.
Retail
Europeans are drinking less beer. Heineken’s Europe boss has a plan to avoid a brewing hangover 
By Sam BirchallOctober 8, 2026
Darren Ellis, Chief Financial Officer - Europe, Americas, Africa & Middle East at Standard Chartered Bank
Europe
‘Where you come from shouldn’t dictate where you finish’: How Standard Chartered is taking on the banking industry’s class problem
By Sam BirchallOctober 8, 2026
How Siemens Healthineers is helping its international staff feel at home 
Europe
How Siemens Healthineers is helping its international staff feel at home 
By Sam BirchallOctober 8, 2026
‘Europe needs to shed its naivety’: Vestas CEO Henrik Andersen on Chinese competition and the energy issue that keeps him up at night
Magazine
‘Europe needs to shed its naivety’: Vestas CEO Henrik Andersen on Chinese competition and the energy issue that keeps him up at night
By Sam BirchallOctober 2, 2026
Visa and Mastercard handle nearly half of Europe’s card payments. The digital euro aims to change that
Magazine
Visa and Mastercard handle nearly half of Europe’s card payments. The digital euro aims to change that
By Sam BirchallOctober 1, 2026
Max Planck Institute opens new research building in Halle/Saale
Future of Work
Europe cashes in as U.S. science and tech exodus gathers pace
By Sam BirchallSeptember 28, 2026
Picture of Pip White, head of EMEA North at Anthropic, during a Bloomberg Television interview in London, UK
Europe
‘Our industry sees the risks and is concerned’: European tech leaders join calls for AI slowdown
By Sam Birchall and Sam ForsdickSeptember 25, 2026
Europe Fortune 500, 2026
Europe
Europe’s Fortune 500 2026: Record revenue, shrinking margins, and a new No. 1 country
By Sam BirchallSeptember 16, 2026
Julia Hoggett, chief executive of the London Stock Exchange, 2026
Europe
After a wave of delistings, can London’s stock market reverse the decline?
By Sam BirchallSeptember 11, 2026
Silhouettes of businesspeople gathered in conference room
C-Suite
A leadership gap looms in Nordic and Benelux boardrooms
By Sam BirchallSeptember 1, 2026
Bottles of Heinz tomato ketchup for sale are displayed at a store
Retail
‘We tend to lead the way’: How Europe become a testing ground for Kraft Heinz 
By Sam BirchallAugust 25, 2026
Ingka Centres Avion Shopping Centre
Retail
Ikea’s real estate arm sponsored a pillow fight in France. Here’s why 
By Sam BirchallAugust 24, 2026
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Big Tech
Zuckerberg told Meta directors he might leave California, where he could lose billions to a wealth tax. Meta answered with a new class of stockplaceholder alt text
By Amanda GerutOctober 21, 2026
Success
Martha Stewart says people need to get it through their ‘thick skulls’ that there’s ‘no such thing as balance’—even at 85 she starts work at 7 a.m.placeholder alt text
By Preston ForeOctober 21, 2026
Health
UnitedHealthcare and Humana are ending Medicare Advantage plans for nearly 1 million peopleplaceholder alt text
By Caroline Catherman and Healthcare BrewOctober 20, 2026
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