• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
Economyfarming

The U.S. is still one of the world’s biggest meat producers. So why are Americans paying so much for beef?

By
Tristan Bove
Tristan Bove
Contributing Reporter
Down Arrow Button Icon
By
Tristan Bove
Tristan Bove
Contributing Reporter
Down Arrow Button Icon
June 5, 2026, 4:30 PM ET
Shoppers search for meat and pork product inside Walmart store
Americans are being greeted with sticker shock in the meat aisle.Bob Riha, Jr./Getty Images

It’s officially grilling season in the U.S., but when it comes to one of the most beloved protein sources in the country, Americans are getting forced into difficult decisions in supermarket aisles across the country.

Recommended Video

The average price of a pound of ground beef hit a record average retail price of $6.90 last month, up around 19% from a year ago. 

Compared to the rest of the world, the U.S. might be awash with meat, but the domestic economics seem to be working against the menu item most craved by many Americans.

North America, led by the U.S., tops the world on meat available per person, according to a report published Friday by the UN’s Food & Agriculture Organization, and is the world’s second largest beef producer, behind Brazil.

But despite high prices, U.S. beef consumption has held steady. And that insatiable demand is colliding with a series of headwinds that are hurting the country’s cattle population, the costs of which have been causing sticker shock even before the latest inflation spike. 

As of January, U.S. farms and pastures were home to 86.2 million heads of cattle and calves, down from around 95 million in 2019. It’s the smallest count since 1951, according to the USDA. More frequent drought conditions in many parts of the country where cattle are raised have reduced the population size—including multiple devastating heatwaves that killed thousands of cattle over a few days in the early 2020s. 

Because heatwaves can discourage ranchers from retaining cattle for breeding, the effects show up later and can last for years. Feed costs have also risen, in part because drought has reduced the supply of grasslands for cows to graze, but also because of the Trump administration’s tariffs have raised fertilizer costs, making crops used for animal feed more expensive to grow.

But dwindling cattle stocks aren’t the only reason for soaring prices. While the number of cattle has fallen over the years, the actual meat produced per head has increased, mostly because cows have been selectively bred to grow larger. 

Continued strong demand for beef has kept upward pressure on prices. Despite rising costs, beef consumption in the U.S. has barely moved in the past 15 years, and might not budge much in the years to come either. 

Should Americans’ eating patterns stay the same, households might have to get used to high prices. Building a cattle herd is not like restocking a warehouse, as a calf takes between 16 months and two years to reach market weight. A recent analysis by the American Farm Bureau Federation, an industry body, projected cattle numbers likely won’t start expanding again until 2028 at the earliest.

In the meantime, American consumers are footing the bill. Research has suggested that beef is more price inelastic than its protein peers, meaning that demand is likely to fluctuate less even as prices rise. A 2012 USDA paper put beef’s price elasticity at -0.70, meaning a 10% increase in prices would see demand fall only 7%. Chicken’s price elasticity was -0.8, while pork’s was -1.26. It’s a dynamic that only tightens supply further. 

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
By Tristan BoveContributing Reporter
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Economy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Economy

Shoppers search for meat and pork product inside Walmart store
Economyfarming
The U.S. is still one of the world’s biggest meat producers. So why are Americans paying so much for beef?
By Tristan BoveJune 5, 2026
2 hours ago
Elon Musk holding a glass of wine.
BankingSpaceX
Jamie Dimon called Elon Musk the ‘Edison of our time’ as JPMorgan hosted SpaceX’s $75 billion IPO roadshow—and even invited Musk’s mom
By Tristan BoveJune 5, 2026
5 hours ago
boss
Future of WorkProductivity
AI productivity gains are real but so is bad management: ‘Leaders are really struggling to articulate what the vision and strategy is’
By Sasha RogelbergJune 5, 2026
5 hours ago
rate
Real Estatemortgage rates
The deficit climbing by $3.4 trillion is keeping your mortgage rate at 6.48% — not the Fed
By Michael J. Highfield and The ConversationJune 5, 2026
6 hours ago
broker
EconomyU.S. jobs report
3 warnings from analysts on the truth lurking beneath the ‘barnburner’ jobs report — and why America’s AI hiring crisis is far from over
By Nick LichtenbergJune 5, 2026
6 hours ago
Suzy Welch, author and NYU Stern School of Business professor
SuccessCareers
NYU Stern professor Suzy Welch says the career aspiration to follow your passion is ‘dumb advice’
By Emma BurleighJune 5, 2026
8 hours ago

Most Popular

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
14 hours ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
2 days ago
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
Economy
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
By Nick LichtenbergJune 4, 2026
1 day ago
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
Success
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
15 hours ago
CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
Success
CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
By Orianna Rosa RoyleJune 4, 2026
2 days ago
A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
Startups & Venture
A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
By Shawn TullyJune 4, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.