• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Big TechSocial Media

Big tech has defeated everything for 30 years, but for the first time faces something it can’t control: a jury

By
Carolina Rossini
Carolina Rossini
and
The Conversation
The Conversation
Down Arrow Button Icon
By
Carolina Rossini
Carolina Rossini
and
The Conversation
The Conversation
Down Arrow Button Icon
March 10, 2026, 4:28 PM ET
zuck
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., exits Los Angeles Superior Court in Los Angeles, California, US, on Wednesday, Feb. 18, 2026. Zuckerberg testified that it's "very difficult" to enforce Instagram's age limits and downplayed how much teen users do for the company's business during a landmark trial over social media addiction. Kyle Grillot/Bloomberg via Getty Images

A Los Angeles courtroom is hosting what may become the most consequential legal challenge Big Tech has ever faced.

Recommended Video

This is an inflection point in the global debate over Big Tech liability: For the first time, an American jury is being asked to decide whether platform design itself can give rise to product liability – not because of what users post on them, but because of how they were built.

As a technology policy and law scholar, I believe that the decision, whatever the outcome, will likely generate a powerful domino effect in the United States and across jurisdictions worldwide.

The case

The plaintiff is a 20-year-old California woman identified by her initials, K.G.M. She said she began using YouTube around age 6 and created an Instagram account at age 9. Her lawsuit and testimony allege that the platforms’ design features, which include likes, algorithmic recommendation engines, infinite scroll, autoplay and deliberately unpredictable rewards, got her addicted. The suit alleges that her addiction fueled depression, anxiety, body dysmorphia – when someone see themselves as ugly or disfigured when they aren’t – and suicidal thoughts.

TikTok and Snapchat settled with K.G.M. before trial for undisclosed sums, leaving Meta and Google as the remaining defendants. Meta CEO Mark Zuckerberg testified before the jury on Feb. 18, 2026. https://www.youtube.com/embed/1gZjJoAvuRk?wmode=transparent&start=0 Meta CEO Mark Zuckerberg testified in court in a lawsuit alleging that Instagram is addictive by design.

The stakes extend far beyond one plaintiff. K.G.M.’s case is a bellwether trial, meaning the court chose it as a representative test case to help determine verdicts across all connected cases. Those cases involve approximately 1,600 plaintiffs, including more than 350 families and over 250 school districts. Their claims have been consolidated in a California Judicial Council Coordination Proceeding, No. 5255.

The California proceeding shares legal teams and evidence pool, including internal Meta documents, with a federal multidistrict litigation that is scheduled to advance in court later this year, bringing together thousands of federal lawsuits.

Legal innovation: Design as defect

For decades, Section 230 of the Communications Decency Act shielded technology companies from liability for content that their users post. Whenever people sued over harms linked to social media, companies invoked Section 230, and the cases typically died early.

The K.G.M. litigation uses a different legal strategy: negligence-based product liability. The plaintiffs argue that the harm arises not from third-party content but from the platforms’ own engineering and design decisions, the “informational architecture” and features that shape users’ experience of content. Infinite scrolling, autoplay, notifications calibrated to heighten anxiety and variable-reward systems operate on the same behavioral principles as slot machines.

These are conscious product design choices, and the plaintiffs contend they should be subject to the same safety obligations as any other manufactured product, thereby holding their makers accountable for negligence, strict liability or breach of warranty of fitness.

Judge Carolyn Kuhl of the California Superior Court agreed that these claims warranted a jury trial. In her Nov. 5, 2025, ruling denying Meta’s motion for summary judgment, she distinguished between features related to content publishing, which Section 230 might protect, and features like notification timing, engagement loops and the absence of meaningful parental controls, which it might not.

Here, Kuhl established that the conduct-versus-content distinction – treating algorithmic design choices as the company’s own conduct rather than as the protected publication of third-party speech – was a viable legal theory for a jury to evaluate. This fine-grained approach, evaluating each design feature individually and recognizing the increased complexities of technology products’ design, represents a potential road map for courts nationwide.

What the companies knew

The product liability theory depends partly on what companies knew about the risks of their designs. The 2021 leak of internal Meta documents, widely known as the “Facebook Papers,” revealed that the company’s own researchers had flagged concerns about Instagram’s effects on adolescent body image and mental health.

Internal communications disclosed in the K.G.M. proceedings have included exchanges among Meta employees comparing the platform’s effects to pushing drugs and gambling. Whether this internal awareness constitutes the kind of corporate knowledge that supports liability is a central factual question for the jury to decide.

There is a clear analogy to tobacco litigation. In the 1990s, plaintiffs succeeded against tobacco companies by proving they had concealed evidence about the addictive and deadly nature of their products. In K.G.M., the plaintiffs here are making the same core argument: Where there is corporate knowledge, deliberate targeting and public denial, liability follows.

K.G.M.’s lead trial attorney, Mark Lanier, is the same lawyer who won multibillion-dollar verdicts in the Johnson & Johnson baby powder litigation, signaling the scale of accountability they are pursuing.

The science: Contested but consequential

The scientific evidence on social media and youth mental health is real but genuinely complex. The Diagnostic and Statistical Manual of Mental Disorders (DSM-5) does not classify social media use as an addictive disorder. Researchers like Amy Orben have found that large-scale studies show small average associations between social media use and reduced well-being.

Yet Orben herself has cautioned that these averages might mask severe harms experienced by a subset of vulnerable young users, particularly girls ages 12 to 15. The legal question under the negligence theory is not whether social media harms everyone equally, but whether platform designers had an obligation to account for foreseeable interactions between their design features and the vulnerabilities of developing minds, especially when internal evidence suggested they were aware of the risks.

First, a manufacturer has a duty to exercise reasonable care in designing its product, and that duty extends to harms that are reasonably foreseeable. Second, the plaintiff must show that the type of injury suffered was a foreseeable consequence of the design choice. The manufacturer doesn’t need to have foreseen the exact injury to the exact plaintiff, but the general category of harm must have been within the range of what a reasonable designer would anticipate.

This is why the Facebook Papers and internal Meta research are so legally significant in K.G.M.’s case: They go directly to establishing that the company’s own researchers identified the specific categories of harm – depression, body dysmorphia, compulsive use patterns among adolescent girls – that the plaintiff alleges she suffered. If the company’s own data flagged these risks and leadership continued on the same design trajectory, that would considerably strengthen the foreseeability element.

Why it matters

Even if the science is unsettled, the legal and policy landscape is shifting fast. In 2025 alone, 20 states in the U.S. enacted new laws governing children’s social media use. And this wave is not only in the U.S.; countries such as the U.K., Australia, Denmark, France and Brazil are also moving forward with specific legislation, including mandates banning social media for those under 16.

The K.G.M. trial represents something more fundamental: the proposition that algorithmic design decisions are product decisions, carrying real obligations of safety and accountability. If this framework takes hold, every platform will need to reconsider not just what content appears, but why and how it is delivered.

Carolina Rossini, Professor of Practice and Director for Program, Public Interest Technology Initiative, UMass Amherst

This article is republished from The Conversation under a Creative Commons license. Read the original article.

The Conversation

In 2001, Fortune first convened the smartest people we know, bringing together CEOs and founders, builders and investors, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place where bold ideas collide. From June 8–10, we will return to Aspen—where it all began—to mark 25 years of Brainstorm. Register now.
About the Authors
By Carolina Rossini
See full bioRight Arrow Button Icon
By The Conversation
See full bioRight Arrow Button Icon

Latest in Big Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Big Tech

Michael Saylor says remarks about selling Bitcoin were intended to jam short-sellers and ‘haters’ 
CryptoBitcoin
Michael Saylor says remarks about selling Bitcoin were intended to jam short-sellers and ‘haters’ 
By Ben WeissMay 8, 2026
4 hours ago
Apple promised a smarter Siri, but a lawsuit says it didn’t deliver—and you can get up to $95 back
LawApple
Apple promised a smarter Siri, but a lawsuit says it didn’t deliver—and you can get up to $95 back
By Catherina GioinoMay 8, 2026
4 hours ago
Fortune 500 Power Moves: Which executives gained and lost power this week
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsMay 8, 2026
4 hours ago
Apple AirPods Pro in Cupertino, California, on Sept. 9, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Apple AirPods with cameras are coming
By Andrew NuscaMay 8, 2026
9 hours ago
Match Group CEO Spencer Rascoff
SuccessJobs
Match Group’s CEO revived a shuttered Tinder internship program for Gen Z—and received over 30,000 applications for just 27 spots
By Emma BurleighMay 8, 2026
9 hours ago
people watching tv
Arts & EntertainmentGen Z
Gen Z just broke the streaming model: A majority subscribe, binge, and cancel over and over, study finds
By Jake AngeloMay 7, 2026
1 day ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
23 hours ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
1 day ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
3 days ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
1 day ago
Current price of oil as of May 7, 2026
Personal Finance
Current price of oil as of May 7, 2026
By Joseph HostetlerMay 7, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.