• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Current price of oil as of June 23, 2026

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Current price of oil as of June 23, 2026
TechRobinhood

Inside Robinhood’s effort to retain employees of its $300 million acquisition with ‘exploding offers’

By
Jessica Mathews
Jessica Mathews
Former Senior Writer
Down Arrow Button Icon
By
Jessica Mathews
Jessica Mathews
Former Senior Writer
Down Arrow Button Icon
December 19, 2024, 3:17 PM ET
Vlad Tenev, CEO of Robinhood
Vlad Tenev, CEO of RobinhoodDavid Paul Morris—Getty Images
Add Fortune on Google for similar content.

Robinhood doesn’t expect to close its $300 million acquisition of wealth management platform TradePMR until next year—part of an effort to supercharge growth by expanding into an entirely new business. But Robinhood is already starting to roll out plans for combining the two workforces. 

Recommended Video

On Tuesday and Wednesday, Robinhood presented offer letters to TradePMR’s approximately 200 employees—giving them until the end of day on Friday to accept their new contracts, according to four people with knowledge of the matter. Only two of TradePMR’s employees—its building maintenance team—didn’t get offers to join the beefed up fintech, according to one of the people. 

Robinhood and TradePMR haven’t explained what will happen to employees who don’t accept their offers, according to three of the sources. “The understanding is that you’ll be terminated” if you don’t accept, one current employee said. Some TradePMR employees have already declined to join Robinhood and tendered their resignation, another person said, although Fortune was unable to verify how many.

Robinhood and TradePMR declined to comment on the record.

Employees had been told the job offers were coming for a couple of weeks. Then on Monday Robinhood sent a formal internal message to TradePMR’s employees about the offers, followed by an all-employee meeting on Tuesday to go over Robinhood’s health plan and other benefits, according to two current employees. Meetings to review details like equity packages came after, the employees said. Later, on Tuesday and Wednesday, employees discussed their individual offer letters in one-on-one meetings, then were given until the end of the week to make a decision. 

Offers with tight deadlines such as those from Robinhood are referred to within HR circles as “exploding offers” and are typically used to pressure prospective employees into accepting quickly. It’s a fast turnaround for employees to decide, particularly because the pay packages are structured differently from what they’re accustomed to. Robinhood offers bonuses and equity, determined by individual and company performance, as part of its compensation plans. TradePMR employees, in contrast, are generally paid entirely via a salary or hourly pay. One employee said the latest offers created a lot of pressure, especially during the holiday season, because they had to make a decision in a few days.

However, there is little downside for TradePMR employees who sign the contracts—as there is no language barring an employee from signing, then quitting Robinhood later, according to someone with knowledge of the matter. No employees have asked HR for an extension to make a decision, that person said.

One employee is optimistic about accepting the proposed contract, citing what they described as Robinhood’s better health care and family planning benefits. “They offer a lot of stuff that I’ve never been offered before—because I’ve never worked at a Silicon Valley company,” one employee said, noting that they plan to accept the offer and think they will ultimately make more money.

Robinhood is based in Menlo Park, Calif., while TradePMR has offices in Clearwater and Gainesville, Fla.

The TradePMR acquisition, which Robinhood announced in November, is expected to close in the first half of 2025. The deal would expand Robinhood from its retail trading roots into wealth management, including servicing financial advisors who manage the investments of wealthy individuals for fees. TradePMR is known as a custodian, used by financial advisors to help manage their client accounts and portfolios and handle transfers and trades. With recent corporate consolidation, there are only a few custodians in the wealth management industry, and TradePMR services some 350 financial advisory firms.

Robinhood’s revenue has been growing steadily over the past year—at $637 million in the quarter ended September 2024, up from $467 million in the year-ago period. While Robinhood has previously acquired companies including Say Technologies and X1, TradePMR would be its largest acquisition to date when the deal closes. 

However, Robinhood has a lot of work ahead to woo TradePMR’s clients, as many financial advisors have long been critical of Robinhood’s business model. Critics say it incentivizes the kind of frequent, risky trading that they spend so much of their time encouraging clients to avoid.

But, as of now, Robinhood is trying to get TradePMR employees on board. In late November, Robinhood CEO Vlad Tenev and TradePMR CEO Robb Baldwin hosted a Zoom call with staff, one employee recalled, in which they outlined Robinhood’s plans for the acquisition and how they will refer Robinhood customers to investment advisory firms that keep assets with TradePMR.

“It was obviously a big shock when we found out about it,” one employee said. “I’m slowly getting more excited about it.”

About the Author
By Jessica MathewsFormer Senior Writer
LinkedIn iconTwitter icon

Jessica Mathews is a former senior writer for Fortune, where she covered transportation, defense tech, and Elon Musk’s companies.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Tesla cofounder JB Straubel’s first pitch to Elon Musk failed. Then he turned his ‘hobby’ into a $1.3 trillion success
SuccessBrainstorm Tech
Tesla cofounder JB Straubel’s first pitch to Elon Musk failed. Then he turned his ‘hobby’ into a $1.3 trillion success
By Rachel VentrescaJune 24, 2026
17 minutes ago
Amazon Prime Day isn’t a midsummer shopping event anymore. Here’s what changed in 2026
RetailAmazon
Amazon Prime Day isn’t a midsummer shopping event anymore. Here’s what changed in 2026
By Vidhi Choudhary and Retail BrewJune 23, 2026
10 hours ago
The hidden cost of your AI rollout: burning out the high performers running it
Workplace Cultureburnout
The hidden cost of your AI rollout: burning out the high performers running it
By Mikaela Cohen and HR BrewJune 23, 2026
10 hours ago
Quantum computing stocks surge after Trump signed executive orders backing the sector
Investingquantum computing
Quantum computing stocks surge after Trump signed executive orders backing the sector
By Marco Quiroz-GutierrezJune 23, 2026
11 hours ago
Alan Greenspan testifying before the Senate Banking Committee.
BankingFederal Reserve
The man who invented the Fed’s magic trick just died. His successor is about to try it again
By Eva RoytburgJune 23, 2026
13 hours ago
Google DeepMind CEO Demis Hassabis (left) stands on a spiral staircase next to Google DeepMind researcher John Jumper.
NewslettersEye on AI
Defections from Google DeepMind prompt questions about Alphabet’s efforts to stay at the forefront of AI
By Jeremy KahnJune 23, 2026
13 hours ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
19 hours ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
21 hours ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
18 hours ago
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
Investing
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
By Nick LichtenbergJune 22, 2026
2 days ago
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
3 days ago
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
Real Estate
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
By Sydney LakeJune 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.