• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Current price of oil as of July 13, 2026

2

Summer camps remain a battleground over what it means to be American

3

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

1

Current price of oil as of July 13, 2026

2

Summer camps remain a battleground over what it means to be American

3

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
SuccessParenting

This niche employee benefit can actually pay for itself fourfold. Boston Consulting Group calls it ‘the easiest talent investment decision you’ll ever make’

Irina Ivanova
By
Irina Ivanova
Irina Ivanova
Deputy US News Editor
Down Arrow Button Icon
Irina Ivanova
By
Irina Ivanova
Irina Ivanova
Deputy US News Editor
Down Arrow Button Icon
March 29, 2024, 5:00 AM ET
Woman at laptop holding baby and looking at documents
Juggling responsibilities.
Add Fortune on Google for similar content.

Companies are in cost-cutting mode. Benefits are getting trimmed, raises are smaller (and, in some cases, nonexistent), and earnings calls mention “operational efficiency” at an unprecedented level, according to a recent Morgan Stanley analysis.

Recommended Video

But there’s one type of cost that, if treated right, can bring corporations a fourfold return, according to a new Boston Consulting Group report. That investment? Helping employees with child care.

“Passing up this kind of investment goes into corporate negligence territory,” Reshma Saujani, CEO of Moms First, tells Fortune. 

But only 11% of large employers offer this help in some form, whether a stipend, backup care services or a full-fledged child care center, according to benefits consultancy Mercer. In the U.S., it’s a fairly niche benefit that is not seen as an investment, and is often first on the chopping block when companies are in belt-tightening mode.

But it turns out that offering child care can yield substantial benefits for the workforce and employers. A report conducted by Boston Consulting Group at the behest of Moms First undertakes an early analysis of the return on investment of offering child care. They found that, for every dollar spent on the benefit, companies get back between $1.90 and $5.25 in the form of higher worker productivity, fewer missed days, and increased retention. 

“This is the easiest talent investment decision you’ll ever make,” the report reads. 

BCG surveyed hundreds of employees and dozens of working parents across a number of benefits programs; it also presented five case studies of companies that introduced child care benefits and documented their effects on workers. Those include Fast Retailing (parent company of Uniqlo, Theory, and Helmut Lang), which offers employees a $1,000 monthly stipend for child care; UPS, which piloted an emergency child care facility at one warehouse location; and Steamboat Ski Resort in Colorado, which two years ago opened an onsite child-care center for its employees and local residents. 

From these incentives, companies benefit from lower turnover.At UPS, for example, retention of hourly warehouse workers shot up to 96% from 69%. They also boast better attendance, as, with child care options, workers avoided between 11 and 16 absences a year, per BCG’s case studies. 

“That’s more than many Americans get in vacation a year,” said Kos. “For an hourly worker, that’s a meaningful amount of pay for their family they’re able to still receive.”

It’s a bit of a flip to consider child care as an investment as companies typically treat it as a cost. Kos told Fortune that even parent-friendly employers could not tell BCG how much they were benefiting from child care programs. “Companies could tell us how much the benefits cost to administer, but they didn’t have really robust ways of measuring return,” she said.

Because of the high costs of replacing good workers and the benefits of productivity, a company could make a child care benefit pay for itself by retaining just 1% of workers who would otherwise have left, according to BCG. 

To be sure, more independent research needs to be done—and it’s unlikely businesses will be able to fill the gap alone, meaning the government will likely need to step in—by subsidizing care for poor families, as New Mexico has done recently, giving incentives to private organizations, or even raising taxes and providing care directly . But it’s telling that, since the pandemic, the care crisis has drawn increased attention, with traditionally pro-business institutions like the Chamber of Commerce endorsing a fix.  

Saujani hopes that re-framing this social need as an investment will inspire more employers to step up and fill the gap.

“Culturally, we’ve always put child care in the space of a personal problem that families have to solve,” she said. “It’s still seen as a social issue, not an economic issue.” But in its importance to workers–and potential as a recruitment tool for employers—it’s on par with health care. 

“You wouldn’t work for a company that doesn’t support your health care costs,” she said. It should be the same with family support, she added: “Lots of people pay more for their child care than they do for their mortgage.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Irina Ivanova
By Irina IvanovaDeputy US News Editor

Irina Ivanova is the former deputy U.S. news editor at Fortune.

 

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Ramp’s billionaire CEO ignores résumés and Ivy League degrees—he’s more interested in engineers who built Minecraft servers as teens
SuccessHiring
Ramp’s billionaire CEO ignores résumés and Ivy League degrees—he’s more interested in engineers who built Minecraft servers as teens
By Sydney LakeJuly 14, 2026
2 hours ago
JPMorgan’s Jamie Dimon
SuccessRetirement
JPMorgan CEO Jamie Dimon says he’s eyeing up book deals and teaching gigs when he steps away from his decades-long career at the banking giant
By Emma BurleighJuly 14, 2026
3 hours ago
Jon Clifton sitting behind a blue background
Successthe future of work
Gallup CEO says colonizing Mars may be closer than fixing today’s ‘broken’ workplace—where disengagement levels are as high as 2020
By Preston ForeJuly 14, 2026
3 hours ago
board
SuccessBook Excerpt
The four hidden landmines destroying your team’s performance
By Susan MacKenty Brady, Stuart D. Kliman and Leslie C. SmithJuly 14, 2026
5 hours ago
jobs
CommentaryLabor
Black women’s unemployment rate fell. That’s not the good news you think it is
By Katica RoyJuly 14, 2026
7 hours ago
A Peterson Foundation bus stop sign displays the national debt on June 12, 2026 in Washington, DC.
Economynational debt
United States’ $39 trillion national debt will mean fewer jobs at lower wages for Gen Z, according to think tank
By Eleanor PringleJuly 14, 2026
7 hours ago

Most Popular

Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
1 day ago
Summer camps remain a battleground over what it means to be American
North America
Summer camps remain a battleground over what it means to be American
By Seth T. Kannarr, Derek H. Alderman and The ConversationJuly 13, 2026
23 hours ago
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
2 days ago
Current price of silver as of Monday, July 13, 2026
Personal Finance
Current price of silver as of Monday, July 13, 2026
By Joseph HostetlerJuly 13, 2026
1 day ago
Current price of gold as of July 13, 2026
Personal Finance
Current price of gold as of July 13, 2026
By Danny BakstJuly 13, 2026
1 day ago
Exclusive: Corner Health raises $25 million to turn nurse practitioners into entrepreneurs
Newsletters
Exclusive: Corner Health raises $25 million to turn nurse practitioners into entrepreneurs
By Emma HinchliffeJuly 13, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.