• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessFuture of Work

Workers are creating a ‘dead zone’ between 4–6 p.m. to fit in COVID-era habits like school runs and gym sessions

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
July 25, 2023, 7:15 AM ET
man sat in an empty office
Managers say the nine-to-five is dead because workers want to clock off early to run errands.ModernewWorld—Getty Images

Despite mass mandates for workers to return to the old way of working—in an office from 9 a.m. to 5 p.m.—bosses aren’t having any luck keeping people at their desks until the end of the day.

After over three years of working when they are most productive, instead of during set hours, workers are still clocking off work earlier to run errands; the result is a “dead zone” in the workplace from 4 p.m. to 6 p.m., managers told the Wall Street Journal.

It’s easy to see why workers are keen to keep up the COVID-era habit, which can promote work-life balance.

Those with families are using that time to do the school pickup, run errands, and have dinner on the table in less of a hurry. Meanwhile, others are finding time for leisure before work depletes them of their energy and capacity for fun—by 4 p.m. on weekdays, golf courses are packed, according to a Stanford University study.

Plus employees aren’t dodging work to kick their feet up for the rest of the day. They’re logging back in on their laptops after hours to finish their work. 

The result is a “triple-peak” day, in which workers’ keyboard activity spikes in the morning and afternoon, then a third time around 10 p.m. Microsoft researchers who coined the phenomenon predict the pattern is here to stay. 

But for bosses, the notable silence in the late afternoon paired with the third late shift is making the work day unbearably long and tedious. 

The big risk of working fluidly

While many workers will experience the benefits of flexible hours, there are downsides too—namely that the boundary between “office hours” and everything else has become thinner. 

“The third peak should be an available option for people who need it, but the challenge moving forward is, ‘How can we make sure people are not working 24/7?’” Shamsi Iqbal, principal researcher on productivity and intelligence at Microsoft Research, said in the report. “If people are working all three peaks, that’s a recipe for early burnout.” 

Plus, for those working with or managing people who work all hours, the workday can feel never-ending.  

Without a defined nine-to-five workday, Albert Fong, vice president of product marketing at Kanarys, told the WSJ, he often finds himself refreshing his mobile inbox all evening or opening his laptop on Sunday to catch up on messages from colleagues who work whenever.

Meanwhile, struggling to find a time when their entire team is online is making managers’ jobs even harder and keeping them awake at night—and problems that could have quickly been resolved in an afternoon can now easily turn into overnight issues when workers are offline for hours. 

“Scheduling meetings has become difficult, and I’ve learned: Do it in the morning and never on Friday,” Maria Banach, a pharmaceutical operations director in Oregon, told the WSJ.

How employers are embracing the “dead zone” 

To avoid meetings tipping into unconventional hours, the Microsoft researchers recommend leaders put in place guidelines that outline “explicit norms.”

“Right now you cannot assume that everyone on your team is going to be available during the nine-to-five time frame, or that others will want to collaborate when you’re working outside regular business hours,” Iqbal said. She suggests that employers should rid any expectations on employees to respond to digital interruptions the moment they land.

Senior executives echoed similar sentiments to the WSJ and have already put measures in place so that workers don’t feel like they’re expected to be “always on.”

When Mercedes Aycinena took the helm of Komet USA last year, her first order of business was to introduce calendar blocks. Now, meetings after 4 p.m. or on Friday afternoons are mostly banned at the South Carolina–based maker of dental equipment.

Meanwhile, Anthony Stephan, chief learning officer of Deloitte U.S., said that he holds himself to a hard stop at 5 p.m—but for anything that can’t wait until the next day, he puts #criticalnow in the email subject line. 

“Most information, unless it’s urgent, can wait for a reply,” Iqbal agreed.

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

golf
Commentarybooks
How playing golf alone can make you better at your job
By Gary BelskyMay 8, 2026
20 hours ago
naomi
Commentarymental health
Naomi Osaka: the things I didn’t do to succeed
By Naomi OsakaMay 8, 2026
21 hours ago
Match Group CEO Spencer Rascoff
SuccessJobs
Match Group’s CEO revived a shuttered Tinder internship program for Gen Z—and received over 30,000 applications for just 27 spots
By Emma BurleighMay 8, 2026
21 hours ago
FARLEY
SuccessCareers
Ford CEO says his Gen Z son is choosing hands-on work: ‘He feels like that’s more fulfilling than doing summer school at some fancy college’
By Nick LichtenbergMay 7, 2026
1 day ago
Airbnb cofounder and CEO Brian Chesky
SuccessJobs
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
2 days ago
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while ‘hanging out with all the interns’—she quit and raised millions after
SuccessMark Zuckerberg
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while ‘hanging out with all the interns’—she quit and raised millions after
By Orianna Rosa RoyleMay 6, 2026
3 days ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
1 day ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
2 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
3 days ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
2 days ago
Current price of oil as of May 8, 2026
Personal Finance
Current price of oil as of May 8, 2026
By Joseph HostetlerMay 8, 2026
19 hours ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.