• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersGreen, Inc.

If cement production were a country, it’d be the world’s 3rd largest emitter. Industrial powerhouses ABB, Shell, and Cemex are partnering with a startup to electrify the process

By
Eamon Barrett
Eamon Barrett
Down Arrow Button Icon
By
Eamon Barrett
Eamon Barrett
Down Arrow Button Icon
November 16, 2022, 12:14 AM ET
An employee inspecting a traditional blast furnace at a steel mill in Russia.
An employee inspecting a traditional blast furnace at a steel mill in Russia.Andrey Rudakov—Bloomberg/Getty Images

If cement production were a country, it would be the world’s third largest greenhouse emitter in the world, behind China and the U.S., accounting for 8% of global greenhouse gas emissions. 

Cement is also one of the hardest sectors to decarbonize, partly because combusting fossil fuels is, so far, the only way to produce the extreme temperatures necessary in production. But new tech developments are providing hope for this “hard to abate” industry.

“The key reason why we wanted to be at COP27 was to bring the message that there are technologies available to solve the problem in industries that are considered ‘hard to abate’ or impossible to electrify, that there are technologies that can help in solving these challenges,” says Joonas Rauramo, CEO of Finland-based Coolbrook, after returning from Egypt.

Coolbrook, which has partnerships with industrial powerhouses ABB, Shell and Cemex, has patented an electric heating process to replace the traditional coke and gas-fired furnaces integral to industrial cement production. Coolbrook says the process could save 2.4 billion tonnes of carbon emissions a year. 

The so-called RotoDynamic Heater generates heat without combustion, by accelerating air to generate friction and heat, forming a kiln powered by renewable electricity that can be used in industrial processes including cement, steel, and petrochemical production. 

“If you think of the machine, it looks and works a little like a reverse jet engine,” Rauramo says. “There is an electric motor that is rotating these blades, and they are used to accelerate air to supersonic velocity, which is then slowed down again rapidly, converting kinetic energy into heat.”

According to Coolbrook, their heater system has successfully generated temperatures up to 650°C and is capable of heating to over 1000°C, although the company has yet to run such extremes. Coolbrook aims to pass that milestone in December, when it pilots its technology in a factory setting.

Electrifying cement production doesn’t fully abate greenhouse gas emissions from production, as the chemical process in cement manufacturing, calcination, produces carbon dioxide, too. According to McKinsey, roughly two-thirds of emissions associated with cement production come from calcination; most of the other emissions come from heating.   

Mitigating carbon emissions from cement manufacturing entirely would require developing effective carbon capture technology (which other companies are trying to do). Meanwhile other alchemists are attempting to utilize concrete as a carbon sink, by injecting carbon dioxide into the slurry. The carbon content reportedly creates a stronger concrete while also reducing the need for cement, which is a binding agent in concrete.

Rauramo is, of course, optimistic about the future of decarbonizing heavy industry, comparing development in the nascent electric furnace industry to the slow early growth of solar and wind power.

“Wind and solar felt like it started slowly, but that’s what you see when you have an exponential growth curve. In the beginning it looks like it’s slow but, once things get moving, the change happens really quickly,” Rauramo says.

Eamon Barrett
greeninc.news@gmail.com
@eamonbarrett88

CARBON COPY

Not so smart

Smart thermostats–the type that automatically adjusts a house's temperature settings to suit the owner's varying needs throughout the day–are supposed to be energy saving tools. But a new study from the National Bureau of Economic Research (NBER) finds that homes with smart thermostats on average use the same amount of energy as homes without them. The reason? Homeowners keep overriding the automated settings. WSJ 

Drought beer

Last year, Mexican brewers sold over $5 billion worth of beer abroad, securing the country's top spot as the world's largest beer exporter. But increasing droughts across the country are threatening the thirsty industry as residents, afflicted with water shortages, protest against industrial water use. President López Obrador has said that he will shift manufacturing from the country's arid north to its wetter south but, so far, brewers have stayed put. NYT

From COP27 to G20

President Joe Biden and President Xi Jinping met at the G20 summit in Indonesia this week, ending a three-month diplomatic silence between the two countries, after house Speaker Nancy Pelosi visited Taiwan in August. The meeting—the first in-person conference between the two leaders—reopened a channel for the U.S. and China,  the world’s largest emitters of greenhouse gas, to cooperate on climate change. FT

Big rigs

Electric vehicles have surged in popularity over the past decade, but grid infrastructure hasn’t improved to match that increase in electricity demand. According to a new study by U.S. utility company National Grid Plc., electrifying a typical highway gas station will require the same amount of power as a professional sports stadium. When electric trucks start touring interstate roads, the projected power demand for a big rig stop will be the same as a small town by 2035. Bloomberg

IN CASE YOU MISSED IT

A Silicon Valley startup inspired by SimCity gamified decarbonization and now is helping New Zealand sheep farmers reduce their ‘fart tax’ liabilities by Ian Mount

An Indian city of 8 million that turned a garbage-clogged lake into a natural biofilter provides a lesson on how to adapt to climate change by Bill Spindle

Inside Rivian’s year from hell: How the EV-truck maker stumbled despite billions in cash, Amazon’s backing, and the 6th-largest IPO in U.S. history by Simon Willis

As Lula takes office, it’s time for Brazil to create an ‘economy of standing forests’ by Caio Koch-Weser And Carlos Nobre

The world needs to spend $3.5 trillion a year to fight climate change. Meet the biggest reallocation of capital in history by Bob Sternfels

CLOSING NUMBER

$20 billion

On Tuesday, members of the G20 group of developed economies pledged to provide Indonesia—the country hosting this year’s G20 meeting—with $20 billion in financing to phase out coal power. The G20 have struck similar deals, dubbed Just Energy Transition Partnerships, before, such as financing South Africa $8.5 billion to phase out coal last year. As part of the deal, Indonesia has pledged to cap carbon emissions from its power sector by 2030 and boost the share of renewable electricity production from 11% to 34%.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Eamon Barrett
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Shivon Zilis was caught between Elon Musk, OpenAI, and motherhood
NewslettersMPW Daily
Shivon Zilis was caught between Elon Musk, OpenAI, and motherhood
By Emma HinchliffeMay 8, 2026
17 hours ago
Anduril CEO Brian Schimpf
NewslettersTerm Sheet
Brian Schimpf has been quietly running Anduril since its earliest days. And once he’s talking, he has a lot to say
By Allie GarfinkleMay 8, 2026
23 hours ago
Apple AirPods Pro in Cupertino, California, on Sept. 9, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Apple AirPods with cameras are coming
By Andrew NuscaMay 8, 2026
24 hours ago
State Street’s CEO warns of a global fertilizer crisis due to the Iran war: ‘I personally worry about what happens if this goes on much longer’
NewslettersCEO Daily
State Street’s CEO warns of a global fertilizer crisis due to the Iran war: ‘I personally worry about what happens if this goes on much longer’
By Diane BradyMay 8, 2026
1 day ago
The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
NewslettersMPW Daily
The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
By Emma HinchliffeMay 7, 2026
2 days ago
Anthropic’s SpaceX compute deal comes as AI data center backlash grows—fueled by both real grievances and conspiracy theories
NewslettersEye on AI
Anthropic’s SpaceX compute deal comes as AI data center backlash grows—fueled by both real grievances and conspiracy theories
By Sharon GoldmanMay 7, 2026
2 days ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
2 days ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
2 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
3 days ago
Current price of oil as of May 8, 2026
Personal Finance
Current price of oil as of May 8, 2026
By Joseph HostetlerMay 8, 2026
21 hours ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
2 days ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.