• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentaryclimate change

Why Shopify, Stripe, Alphabet, Meta, and McKinsey Sustainability are pledging to spend nearly $1 billion on carbon removal

By
Stacy Kauk
Stacy Kauk
Down Arrow Button Icon
By
Stacy Kauk
Stacy Kauk
Down Arrow Button Icon
November 1, 2022, 7:32 AM ET
A facility built by startups Climeworks AG and Carbfix in Iceland to store carbon dioxide removed from the atmosphere deep underground.
A facility built by startups Climeworks AG and Carbfix in Iceland to store carbon dioxide removed from the atmosphere deep underground.Arnaldur Halldorsson—Bloomberg/Getty Images

We’ve emerged from a summer of unprecedented climate destruction. Wildfires raged across the western coast of North America, droughts ravaged European countries, and temperatures continued to rise around the globe. In September, Sacramento reached 116° Fahrenheit (47° Celsius), breaking a century-old heat record. 

The macroeconomic outlook is equally grim. Inflation is rising. Global GDP growth has slowed. A recession looms and geopolitical unrest persists. And in the center of this maelstrom comes the Conference of the Parties to the United Nations Framework on Climate Change, also known as COP27. It’s kicking off at an especially pivotal time. 

It would be easy to get weighed down with despair, but we need a way forward. COP27 presents two clear opportunities: One is to invest in green infrastructure. The other is to implement a funding plan that will finally account for how we make sure countries will meet the commitment they’ve made to net-zero emissions by 2050. We need to evolve from pledges that can’t be easily monitored to an actionable climate finance strategy with accountability. To put it simply, we need to talk about money. 

For decades, in the face of possible recessions, countries have spent on infrastructure to create jobs and stimulate the economy. It helps. It’s how we jump-started our way out of the Great Depression, and it gave us public works that have endured for generations. It’s time to make those investments green. The leaders at COP27 should choose to invest in technology that drives carbon reduction—to keep greening our grid with renewable energy, building infrastructure with low-carbon concrete, and supporting carbon removal projects for the long term. 

A more difficult—and more expensive—conversation will be the one around funding. It demands that we consider who creates so much of the world’s emissions, and who pays the price. While the U.S. and Europe now account for just under a third of the world’s emissions, in 1900 they made up 90%, and 85% by 1950. Meanwhile, emissions from China, India, and the rest of Asia have spiked, but that only happened in the second half of the 20th century. 

Last year’s COP26 concluded with a $40 billion annual commitment from richer nations to low- and middle-income countries for adaptation financing. Years before, those same nations promised $100 billion annually, set to start in 2020, and didn’t deliver. Without accountability to ensure everyone stays on track, commitments are on-paper exercises. The year 2050 sounds like it’s a world away, but the steps required to see these promises through are extensive. We can’t afford to put them off year after year. We need progress beyond pledges.

The Montreal Protocol—a landmark environmental agreement that regulates about 100 ozone-depleting chemicals—is one example of a successful approach. What makes it so effective is its funding mechanism. The multilateral fund, implemented by the United Nations and the World Bank, helps developing countries hit targets for reducing ozone-depleting substances. It also incentivizes manufacturing alternatives. Countries that didn’t join couldn’t buy ozone-depleting substances from countries that did, so the supply started to shrink. And it worked: The concentration of ozone-depleting chemicals in our atmosphere has decreased by 98% over the last 30 years. For COP27 to achieve the same success, the conference needs to address the burden developing countries now bear for the higher cost of alternatives, something developed countries didn’t contend with as they reaped the benefits of inexpensive fossil fuels. 

The private sector has a role to play in this, too. We’d see faster, more effective progress if we could better incentivize businesses to participate in decarbonization now. Future-proofing our companies makes good economic sense. There is a raft of new solutions to pull carbon directly out of the air, convert organic waste for energy and storage, maximize the world’s largest carbon sink (ocean-based solutions), or even turn carbon into rock. We need to take chances on climate-driven entrepreneurs who are working to undo the damage caused to the planet.

In recent years, we’ve seen massive leaps in this field, including Climeworks opening its first large-scale direct air capture facility in Iceland and Charm Industrial recently delivering a proof of concept for processing waste plant material to create a carbon-storing liquid that can be permanently injected deep underground. 

We need to make more bets on the development of carbon removal technologies to have a substantial impact. Frontier is an advance market commitment (AMC) of $925 million to purchase permanent carbon removal from companies building promising new solutions over the next nine years. The AMC model was successfully used a decade ago to speed up the development of pneumococcal vaccines for low-income countries, saving an estimated 700,000 lives. 

Shopify, together with Stripe, Alphabet, Meta, and McKinsey Sustainability, founded Frontier, the first attempt to apply the AMC model to carbon removal at scale. The combined demand signal is exactly what the market needs to accelerate the development of carbon removal solutions. 

COP27’s challenges are great, but its outcome could be greater: a concrete funding plan tied to emissions reductions. We know what the future will cost us. Are our leaders willing to pay the price?

Stacy Kauk is Shopify’s head of sustainability and a member of the advisory board for Frontier.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

More must-read commentary published by Fortune:

  • We can finally reconcile privacy and compliance in crypto. Here are the new technologies that will protect user data and stop illicit transactions
  • The inventors of ESG: ‘Critics have a point—here’s the new global reporting system that will address it’
  • I got rich by betting that inequality would destroy the U.S. and U.K. I’m sorry
  • America’s richest want to pay more taxes–but we won’t let them. We need a tax bracket and rate overhaul

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Stacy Kauk
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

The Strait of Hormuz crisis shows energy security is now a boardroom issue
Commentaryoil and gas
The Strait of Hormuz crisis shows energy security is now a boardroom issue
By Victor NianMay 10, 2026
1 hour ago
trump
CommentaryWhite House
Trump thinks he’s flying to Beijing with leverage. China spent 6 years making sure he doesn’t have any
By Steve H. HankeMay 10, 2026
12 hours ago
joaquin
Commentary250 Years of Innovation
Johnson & Johnson CEO: America’s innovation advantage starts with health 
By Joaquin DuatoMay 9, 2026
1 day ago
reed
CommentaryRetirement
Tim Cook and Reed Hastings just showed every CEO how to leave gracefully
By Paul HardartMay 9, 2026
2 days ago
golf
Commentarybooks
How playing golf alone can make you better at your job
By Gary BelskyMay 8, 2026
2 days ago
naomi
Commentarymental health
Naomi Osaka: the things I didn’t do to succeed
By Naomi OsakaMay 8, 2026
2 days ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
1 day ago
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
10 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
10 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
1 day ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
1 day ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
12 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.