• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentaryvoters and voting

What every CEO should know about voting

By
Michael Waldman
Michael Waldman
Down Arrow Button Icon
By
Michael Waldman
Michael Waldman
Down Arrow Button Icon
June 6, 2021, 8:00 AM ET
Protesters rally against a voting bill in Texas on May 8. Voting bills should encourage maximum access and participation by eligible voters, writes Michael Waldman, and “it is not ‘partisan’—or ‘taking sides’—to point out when these values are being violated.”
Protesters rally against a voting bill in Texas on May 8. Voting bills should encourage maximum access and participation by eligible voters, writes Michael Waldman, and “it is not ‘partisan’—or ‘taking sides’—to point out when these values are being violated.” Photo by Gary Miller/Getty Images

In boardrooms and executive offices across the country, CEOs have begun to acknowledge an essential ingredient to success, beyond revenue projections and management strategy. That ingredient is the integrity of our democracy itself. 

A surge of state laws cutting back on voting access has drawn unprecedented public opposition from hundreds of companies and executives. Many have passionately spoken out for the freedom to vote, even as they’ve faced criticism from some of their allies. 

In recent weeks, I’ve spoken with many of these leaders. It has been a striking assemblage of boldface business names. They sense something is at stake beyond the usual push and pull of politics. They know America’s economic strength depends on having a working democracy, producing a government that has earned public trust. They know a commitment to the hard work of true equality is critical to workforce trust and customer loyalty. They also look around the world and note that countries where democracy is under attack also are countries where corruption reigns and power flows to would-be autocrats.  

The business community’s willingness to stand up for all voters is good news for the country. At the same time, the 389 legislative proposals to make it harder to vote, introduced in 47 states, raise complex issues, and executives report that the highly partisan dialogue surrounding these bills adds even more confusion. 

Without the time and capacity to analyze each provision of this torrent of voting bills, how can executives be confident about which of these new laws should raise alarms, and which should be encouraged? Many of them have asked, What does good election reform legislation look like, and how will we know when we see it? 

What’s at stake

Here are some broad principles I think can help illuminate what’s at stake. 

One bedrock value is equal access to our democracy. Many laws that might appear “neutral” or “evenhanded” on their face can have a sharply disparate impact. In 2020, for example, many Black and brown voters who tend to live in poorer and more densely populated areas more often chose early or absentee voting. So erecting barriers to early or absentee voting highly correlates to race. States should not impose undue burdens on certain types of voters by enacting provisions targeted at geographic areas or methods of voting that can have disproportionately negative impacts on some voters more than others. 

Another key value is participation by all eligible voters. That goal favors automatic and same-day voter registration—and in our mobile modern society, it also favors early voting and vote by mail options, as well as adequate polling places. 

Election security is also a crucial value. This includes reasonable systems of voter verification that provide confidence in elections. A range of fair and well-tested mechanisms for such verification exist and can be readily extended to new methods of voting. We should also ensure that systems guard against substantiated instances of voter fraud and other threats, including cyberattacks from foreign adversaries. 

Finally, elections are best when they are run with transparency and nonpartisanship. This requires fair, objective, and open methods of counting ballots and resolving disputes over their counting. Neither partisanship nor political pressure has a place in the straightforward factual determination of which ballots were cast for whom, and the electoral machinery of a state should reflect that core principle.

Violating widely shared values

Full and fair access that rejects discriminatory effects. Maximum participation by eligible voters. Safe, secure, and verifiable elections. A commitment to nonpartisan administration. These are not Democratic or Republican ideas. They are commonsense criteria for making sure eligible Americans can freely access the polls and be confident that the ballots they cast will be counted. When laws fail this test, it is not “partisan”—or “taking sides”—to point out when these values are being violated. 

After a momentous election year in which the pandemic required states all over the nation to adopt new voting strategies such as expanded mail-in and early voting, states are predictably considering or adopting legislation to address the implications of these changes. 

Some of this legislation has drawn such strong objections precisely because it violates these widely shared principles. Some provisions would make it harder for eligible voters to cast their ballots, without meaningfully enhancing the security and integrity of the electoral process. Other provisions would have a disparate impact on minority voters or make election administration and certification appear more partisan. 

Georgia’s new law, for example, now makes it a misdemeanor for anyone to provide water or snacks to those waiting to vote. Though seemingly neutral on its face, this disproportionately affects Black and brown voters, who often find themselves waiting on extremely long lines to cast a ballot because of polling place closures in their neighborhoods—a hurdle far fewer white voters face. The same legislation, moreover, shifts considerable election authority from the Secretary of State and county election officials to a state election board controlled by the legislature—a move that almost surely will make election administration more susceptible to the influence of politics. Florida just joined Georgia by enacting provisions that seem to target voters of color with uncanny accuracy. Texas and other states are moving to enact similar restrictions.

Again, the principles suggested here are not partisan; they can and should serve as a widely shared metric for all election reform, cutting across party lines. Looking across the national map, one can find examples of more restrictive voting procedures in “blue states” that require reform and more expansive ones in “red states” that can serve as models for reform. For example, “blue” Connecticut offers no in-person early voting, and mail-in voting is available only to those who meet a narrow set of criteria. Only last year did Delaware, New York, and Massachusetts allow both early voting and “no-excuse” vote by mail. By contrast, “red” Utah offers universal vote by mail coupled with unburdensome and highly reliable ballot tracking using a computer bar code for verification, and Kentucky enacted a bipartisan election reform law that expands voter access in a number of ways. But careful attention should be paid when states move backward on voter access, particularly if the new restrictions would impact certain groups of voters differently from others.

Here is a resource from my organization, the Brennan Center, that can give executives, and all citizens, a detailed look at current efforts to change state voting laws and the provisions that both expand and restrict voting access. I also recommend the business task force formed by Leadership Now as a resource that can help keep executives up to date. 

Business leaders have already made a difference by speaking out. Now they should address, with even greater clarity, the measures being pushed, before they are passed into law. And they should articulate, with confidence, policies that exemplify these core principles. 

The voting rights of millions of Americans—and the integrity of American democracy—depend on it.

Michael Waldman is president of the Brennan Center for Justice at NYU School of Law. He is the author of The Fight to Vote.

Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.
About the Author
By Michael Waldman
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

trump
CommentaryWhite House
Trump thinks he’s flying to Beijing with leverage. China spent 6 years making sure he doesn’t have any
By Steve H. HankeMay 10, 2026
9 hours ago
joaquin
Commentary250 Years of Innovation
Johnson & Johnson CEO: America’s innovation advantage starts with health 
By Joaquin DuatoMay 9, 2026
1 day ago
reed
CommentaryRetirement
Tim Cook and Reed Hastings just showed every CEO how to leave gracefully
By Paul HardartMay 9, 2026
1 day ago
golf
Commentarybooks
How playing golf alone can make you better at your job
By Gary BelskyMay 8, 2026
2 days ago
naomi
Commentarymental health
Naomi Osaka: the things I didn’t do to succeed
By Naomi OsakaMay 8, 2026
2 days ago
amanda
Commentarybatteries
Why energy storage is moving beyond the capex debate
By Amanda SimonianMay 7, 2026
3 days ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
1 day ago
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
7 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
8 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
1 day ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.