• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Equinor

She’s pushing a green, digital, diverse future. And this CEO doesn’t care who the president is

By
Katherine Dunn
Katherine Dunn
Down Arrow Button Icon
By
Katherine Dunn
Katherine Dunn
Down Arrow Button Icon
November 22, 2020, 4:00 PM ET
Add Fortune on Google for similar content.

When Helle Østergaard Kristiansen joined the Danish energy trader Danske Commodities a decade ago, the executive admits it was something of a different world.

“First of all, the energy market was not as liberalized as it is today. The production side was very, very different,” she says. “Because we didn’t have the renewable mix we have today.”

Margins were higher, because the competition was lower. The trading was different: more conventional, less digital. Now, she says, almost all the trading at the 16-year-old company is automated.

The staff has changed, too—away from conventional traders, and towards PhDs in software engineering. A third of the company is in IT, Kristiansen says, and the average age is 33. And what was then a small company in the coastal city of Aarhus is now part of the Norwegian energy giant Equinor.

That acquisition happened in February 2019, Kristiansen’s first year as CEO. She is now spending her second year in the midst of a pandemic and an economic crisis.

Despite the challenges of the pandemic, Equinor has been busy. The company became one of the first legacy oil giants to aim for near net-zero emissions by 2050, and officially said they would aim for net zero earlier this month. It’s a commitment other European majors, including BP and Shell, have also made this year.

Danske Commodities, which trades gas and renewables markets across 39 markets, including the U.S. and Australia but mostly in Europe, is now in the ever-evolving business of trading a deeply complex, finely balanced power market, with all the fluctuations of wind and solar power that entails, across an entire continent.

It also expanded to the U.S. last year, with a new office in Stamford, Conn. to facilitate its expansion into trading in U.S. energy markets.

As the votes were tallied for the U.S. election and Europe went back into lockdown, Kristiansen spoke to Fortune about managing through a crisis; how lockdowns shape energy patterns; and how U.S. politics will—and won’t—affect the expansion of renewable energy.

This interview has been condensed and edited for clarity.

What has surprised you this year about how to lead a company through a global pandemic?

In a positive way, it has surprised me how much we can operate from a distance. That has been going surprisingly well. We haven’t seen a slowdown in our activities. It’s not unusual to do 14,000 trades in a day. And when we sent people home, I asked to have that statistic everyday on how many trades we’re doing—just to have an overview—and I could see that nothing changed there.

Of course, one of the things that we have to adapt to is, how do you innovate when you’re not together? How do you collaborate? And so one of the things I’ve done is that I have insisted on business as usual, but also accepting that there are things we need to do differently. And also, as a management team—communicate clearly, and also show that you care. And definitely show that you try. I think it’s okay to fail as long as you show that you have tried.

Earlier this year, the national grid in the UK told Fortune about the radical shifts in energy consumption they experienced in the early days of the pandemic. How have you seen energy consumption patterns shift this year?

Our business model is very much about prediction of production and consumption, and then we have various models and products around these two factors.

Normally, consumption has been fairly easy to predict because you know the history, the consumption patterns—you know how a normal Tuesday is in Germany, for example. The production side, with all the renewables coming into the market, is increasingly difficult to predict. And that’s where we have our competitive edge—with analytics, scientists, methodologists—that are very good at predicting weather patterns, and how it’s shifting into the production.

But with this pandemic, it’s suddenly the consumption side that changing a lot. We can, for example, see that a normal Tuesday in Germany suddenly has a consumption like a Sunday—we at least saw that in the first close-down. We saw that it changed very, very fast—the consumption side—and then we saw [in the summer] that it stabilized. And then coming back from the summer vacation, it increased rapidly, faster than we had predicted, and now we see that it’s going down again, as the countries are closing down.

If Biden wins, what does this mean for your business model, and for your ability to expand in the U.S.?

For us, it’s good if there is a green agenda. Investments in renewables would be good for our business model. In that context, it would, of course, be good if it was Biden that won the election. I would, however, say—and we have seen that also the last four years—that it’s more the states which have their own agenda. And I believe that no matter what, that will also be the case in the future… So, the states are also driving their own green agenda, [regardless of who] is the president.

Will non-U.S. companies be the ones pouncing on those opportunities?

This market has grown to be very, very competitive. And that also means that if you’re starting from zero now, you have to put in a huge investment to be on par. So I think the competition in the U.S. will be international.

You have a huge presence in the U.K. in offshore wind. How will a post-Brexit world impact your company?

We have prepared for it in any way we can. So [that means] broker agreements, clearing banks. We have fuel setups, bilateral counter-parties. We made sure that we can act [either] under a hard Brexit, or no. And then there is the last part where you’re trying to prepare for the unknown unknown. Because the challenge is, for example, around how do you transport power between the continent and the U.K.? We know that it can’t be the current rules, but no one has decided the future rules.

So here you’re preparing. You know that something is going to happen, but you don’t know what. But at the same time, we also believe that that could give us some opportunities. It’s not good for market efficiency. But at least for a trading company—I can’t say that it won’t give opportunities. But of course, it’s strange to be in a situation very, very close to a potential hard Brexit, where you don’t know essential things like that.

Are there risks to the security—or the stability even—of the U.K.’s energy supply as a result?

I don’t think we will have that situation. I think it’s more interesting for us— what will be the investment appetite for renewables in the U.K. in the future, if they are standing alone? What will the subsidy schemes be? How will the investment appetite be, and things like that? And that’s more long term.

At this point, are politics even a threat to the adoption of renewables?

I think years ago, they were very, very vulnerable to political decisions, because you needed subsidies to make them profitable. I think today, the movement is there—because it can compete with other [kinds of] production. That way it will continue now—despite political agendas. 

The press have been quick to mention you’re one of the few women in the executive ranks of energy trading. What do you expect for the future of women in your industry?

Honestly, I don’t think it has changed a lot. It has never been a challenge to me to be a woman in the energy sector, but I think I’ve also been in very, very good company. This discussion about women in the energy sector is very much about talent. I think we will, over time, compete with other sectors as we are becoming more and more digital, and so forth. I saw a survey from Boston Consulting saying that worldwide, the energy sector only has 22% female employees. For us as a sector that’s a challenge—that we don’t tap into the whole pool of capabilities and qualification, and only a part of it.

It is, of course, a focus for me. I want to have access to the best talent—the whole talent pool—that’s for sure. We try to do a lot in DC [Danske Commodities] to improve this. As one example, we have introduced paid parental leave [for both men and women]. And that’s not cheap in a company with an average age of 33, and 78% men. But it is a part of recognizing that if you sit in front of women or men, it shouldn’t matter. You’re not afraid that they would go on maternity or paternity leave.

We also are very much focused on our job ads. Because previously, it has very much been in the wordings, like “doing what it takes,” “go the extra mile.” Which is not maybe very appealing to a female trader. Now we focus much more on describing what qualifications they need. That’s actually the fantastic part of being part of a trading company. It’s very much about qualification, and you’re measured on your results, nothing else. For female candidates, it should be an interesting sector to join: you’re part of the energy sector that is moving so fast, it’s so important for the future of every one of us.


About the Author
By Katherine Dunn
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

MSCI delays Indonesia’s market status review until November
AsiaIndonesia
MSCI delays Indonesia’s market status review until November
By Prima Wirayani, Bernadette Toh and BloombergJune 23, 2026
2 hours ago
sb
Commentaryclimate change
The climate policy triangle: why leaders can no longer choose between growth, security and sustainability
By Sebastian BuckupJune 23, 2026
7 hours ago
Amazon Prime Day isn’t a midsummer shopping event anymore. Here’s what changed in 2026
RetailAmazon
Amazon Prime Day isn’t a midsummer shopping event anymore. Here’s what changed in 2026
By Vidhi Choudhary and Retail BrewJune 23, 2026
7 hours ago
The hidden cost of your AI rollout: burning out the high performers running it
Workplace Cultureburnout
The hidden cost of your AI rollout: burning out the high performers running it
By Mikaela Cohen and HR BrewJune 23, 2026
7 hours ago
Tom and Diane Peterman pose outside their home at Black Lake on Wednesday, April 29, 2026, in Grant Township, Mich.
EnvironmentNatural disasters
FEMA told these families they weren’t in a flood zone. Then ice came through the windows
By Tammy Webber, M.K. Wildeman and The Associated PressJune 23, 2026
8 hours ago
Olympic rings at the Tesero Cross-Country Skiing Stadium ahead of the Milano Cortina 2026 Winter Olympics on February 03, 2026 in Tesero, Italy.
North AmericaSports
After the Knicks and World Cup, New York is ready for another challenge: the Olympics
By The Associated PressJune 23, 2026
8 hours ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
16 hours ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
18 hours ago
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
3 days ago
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
Investing
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
By Nick LichtenbergJune 22, 2026
2 days ago
Current price of oil as of June 22, 2026
Personal Finance
Current price of oil as of June 22, 2026
By Joseph HostetlerJune 22, 2026
2 days ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.