I loved the first sentence—journalists call this “the lede”—in the story in The New York Times about Amazon’s quarterly earnings, released Thursday: “Amazon’s profits were hit or miss for its first couple of decades.”

It’s a funny beginning because 20 years is a long time for a company to establish a record for being consistently profitable. Nevertheless, Amazon grew revenues and destroyed other people’s businesses as it was making money sometimes and more often losing it. Today, Amazon has the reverse problem: It gushes cash but has become an inconsistent grower—at least compared to its own high-octane days.

Slower-than-hoped-for growth coupled with less-than-enthusiastic guidance combined to cream Amazon’s stock in after-hours trading. Amazon is a juggernaut still. But it hasn’t found a growth elixir for the pricey supermarket chain it acquired, Whole Foods. Its web hosting business has real competition. And its belated commitment to paying higher hourly wages will cut into now-reliable profits.

Speaking of Amazon, I highly recommend a feature story in the current issue of Fortune by Brian Dumaine about the voice-computing efforts of Amazon and several of its competitors. This is a fascinating dissection about how artificial intelligence is juicing the ability of computers to recognize human commands and respond with useful information or actions. Dumaine makes the case that this computing paradigm shift is so important it could be as big as the shift from PCs to smartphones. I think you’ll find the article worthwhile.

And speaking of artificial intelligence, check out this video by Fortune’s own “Brainstorm Films.”

Have a paradigm shifting weekend.

NEWSWORTHY

Jaw dropper. Adam mentioned Amazon's disappointing earnings, but Jeff Bezos & Co. were not alone in underwhelming investors. Google parent Alphabet said revenue increased 21% to $33.7 billion, less than Wall Street expected, and earnings per share of $13.06 were bolstered by a large one-time gain on investments. Google is also feeling the impact of a New York Times investigation that found the company sent several top executives (including Android founder Andy Rubin) off with lucrative exit packages after they were accused of sexual misconduct. Though filled with stunning details, Rubin said the story was false and Google CEO Sundar Pichai shot back in an email to employees saying 48 people, including 13 senior managers, had been fired for sexual harassment over the past two years. In premarket trading on Friday, Google shares were down 6%, which puts them in negative territory for the year.

Overclocked. The news was better at Intel. The chipmaking giant said revenue jumped 19% to $19.2 billion and adjusted earnings per share of $1.40 were up 39%, both far better than analysts had forecast. Intel also raised it forecast for the fourth quarter. Investors appear to have been too pessimistic about the impact of Intel's much publicized manufacturing problems, but with global markets headed down sharply on Friday, Intel shares were about unchanged in premarket trading on Friday. Teen messaging sensation Snap didn't fare as well. Its number of daily users declined for the second quarter in a row, to 186 million, and its stock cratered 12%. That was despite a better-than-expected 43% increase in revenue to $298 million

Filling holes. Despite the hardships of quarterly reporting, more tech companies still want to go public. Airbnb, heading for an IPO possibly next year, hired former Google vice president of engineering Aristotle "Ari" Balogh as its chief technology officer. The startup is still searching for a new chief financial officer, however.

All you've got to do is blow your nose and it's fixed. Consumers were winners in the triannual determination of permissible exceptions to digital rights management, or DRM, technology. The Librarian of Congress and U.S. Copyright Office said consumers and repair shops should be allowed to bypass DRM in smartphones, cars, tractors, and other devices needing to be fixed.

On your marks. The Trump administration issued a presidential memorandum on Thursday in an effort to accelerate the transition to 5G wireless networks. “It is imperative that America be first in fifth-generation (5G) wireless technologies,” the memo notes. The administration's 5G race metaphor has already been taken up by the industry, which used it to convince the White House to block Broadcom's acquisition of Qualcomm. Expect to hear a lot about 5G when the administration approves T-Mobile's merger with Sprint, too.

FOR YOUR WEEKEND READING PLEASURE

Meet the Carousing, Harmonica-Playing Texan Who Just Won a Nobel for His Cancer Breakthrough (Wired)
James Allison looks like a cross between Jerry Garcia and Ben Franklin, and he’s a bit of both, an iconoclastic scientist and musician known for good times and great achievements. He also doesn’t always answer his phone, especially when the call arrives at 5 am, from an unfamiliar number.

Why the World’s Recycling System Stopped Working (The Financial Times)
China’s refusal to become the west’s dumping ground is forcing the world to face up to a waste crisis

The Black Struggle for Technology Jobs (The Atlantic)
In Atlanta and other racially segregated cities, the education system is stacked against African Americans competing for STEM careers. If Amazon picks the city for its second headquarters, things could get even worse.

Not the Man They Think He Is at Home (Vulture)
He’s sold 150 million albums and been famous for five decades. But do we really know Elton John?

FOOD FOR THOUGHT

It may be the top Internet video service, but working at Netflix is no picnic. CEO Reed Hastings has all his managers engage in a constant "keeper test" concerning all employees "asking themselves whether they would fight to keep a given employee," Wall Street Journal reporters Shalini Ramachandran and Joe Flint write in a profile of the company's workplace culture. Hastings uses the test himself and even fired close friend and early Netflix employee Neil Hunt last year:

Mr. Hastings told Mr. Hunt a lot had changed, as Netflix expanded in Hollywood and overseas, and one of Mr. Hunt’s underlings, Greg Peters, was now more suited for the job. At his retirement party in July 2017, Mr. Hunt choked up.

“I would not have chosen to move on at that particular moment, but you have to separate the emotion from the logic,” Mr. Hunt said in an interview. Now CEO of health tech startup Curai, he added that he had a months long, amicable transition.

Mr. Hastings’ ring of top executives take the keeper test seriously. At a meeting in late spring of Netflix public-relations executives, one said every day he comes to work he fears he is going to get fired. Karen Barragan, the vice president of publicity for original series, asked how many other people felt that way. A number of hands went up.

“Good, because fear drives you,” Ms. Barragan said, according to people familiar with the meeting.

IN CASE YOU MISSED IT

What Is Your Greatest Weakness?' How to Answer the Staple Interview Question By Anne Fisher

China Says Trump Should Switch to Huawei Phones to Improve Security By Don Reisinger

Swerve to Save the Homeless Person or the Executive? How People Around the World Differ on Self-Driving Car Morality By Lucas Laursen

Why AMD Shares Have Plummeted Almost 25% in 2 Days By Aaron Pressman

Google Images Adds More Artificial Intelligence to Improve its Vision By Jonathan Vanian

eBay Courts Early Holiday Shoppers With 10% Sitewide Discount By Chris Morris

Sweden Is Going Cashless So Quickly That Its Central Bank Is Speeding Up Plans for a National Digital Currency By David Meyer

BEFORE YOU GO

The good folks behind the Merriam-Webster dictionary have a new way to amuse you. The company's Time Traveler web site lets you see what year words and phrases were first used in print, going back centuries. Here are some words debuting from the year I was born: acidhead, druggie, foosball, head shop, narc, street smarts, unisex, and zit. Weren't the 1960s grand?

This edition of Data Sheet was curated by Aaron Pressman. Find past issues, and sign up for other Fortune newsletters.