• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryMost Powerful Women

Facebook Exec: How to Call Out Gender Bias at Work

By
Deb Liu
Deb Liu
Down Arrow Button Icon
By
Deb Liu
Deb Liu
Down Arrow Button Icon
April 26, 2017, 12:46 PM ET
Facebook

The MPW Insiders Network is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for, “How can women respond to gender stereotyping at work?” is written by Deb Liu, vice president of platform and marketplace at Facebook.

Gender stereotyping in the workplace is often unintentional and the product of unconscious bias. Each time we let stereotyping go by without calling it out, we miss the opportunity to create mutual acknowledgement of what occurred and the opportunity to address it in real time, and tacitly agree that stereotyping is okay. These missed opportunities allow gender stereotyping to persist. Fortunately, by encouraging open discussion in the workplace, we can foster a culture invested in diminishing bias.

Call bias out when you hear it

I’ve spent the past 15 years working in tech at a number of different companies. I remember one time when a coworker said of a candidate we were considering: “I don’t think she would be a good fit. She is kind of bossy.” I spoke up and said to him: “Please don’t say that. You wouldn’t use that term to describe a male candidate.”

He clarified his comment, acknowledging that I was right. “What I mean to say is that the way she communicated her ideas in the interview undermined her ability to persuade and influence.” By calling out the stereotype, he was forced to unpack what he meant, rather than falling back on a loaded gender term. This led to a clearer articulation of why he believed she would not be successful in the role.

On another occasion, a colleague told me that I ran meetings that were “gossipy.” I asked him what he meant, because he would never use the word to describe a male coworker. He replied, “What I meant to say was that your meetings are often very casual in the beginning as people are getting settled in. Everyone chats for a while. You would benefit by getting down to business faster.” He thanked me for calling him out to clarify his feedback. A year later he told me that my response was one of the most effective pieces of feedback he had ever received, because it reminded him of his unconscious bias.

In both of these cases, the stereotyping was innocuous. But pushing on the truth behind the words created a clearer conversation.

 

Confront gender expectations

Gender stereotyping is built into our culture and how we interact with one another, so we also see it in our workplaces. Women are considered leaders if they are warm and competent, while men can be considered leaders without being seen this way. There is a subtle, but added, tax on women based on what we expect of them. Not all women are warm, and so many would consider them less worthy of leadership. Likewise, a woman with Parent Teacher Association (PTA) on her resume is 79% less likely to get hired and is offered on average $11,000 less in salary, because people question her commitment to work, according to a 2007 study published in the American Journal of Sociology.

These expectations mean that women in the workplace have the added requirements of being warm and proving they are committed to their home and work. While these expectations are difficult to overcome, we can begin the process of eliminating them by confronting and challenging them, both within ourselves and with our peers.

At Facebook, we work to build an inclusive environment through a variety of recommended internal trainings designed to encourage our employees to identify and overcome gender stereotypes. Nearly 100% of our senior leadership has taken our Managing Unconscious Bias class and over 75% of the entire company has opted to do so. Since introducing the training, I have seen a number of instances in which people interrupted active bias, calling it out on the spot.

Making implicit gender stereotypes explicit and openly confronting them takes away their power. Stereotypes have a lasting influence because they conform to our preconceived notions. Asking for a deeper level of detail and understanding pushes us to challenge those notions, which ultimately benefits us all.

About the Author
By Deb Liu
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

The Strait of Hormuz crisis shows energy security is now a boardroom issue
Commentaryoil and gas
The Strait of Hormuz crisis shows energy security is now a boardroom issue
By Victor NianMay 10, 2026
7 hours ago
trump
CommentaryWhite House
Trump thinks he’s flying to Beijing with leverage. China spent 6 years making sure he doesn’t have any
By Steve H. HankeMay 10, 2026
18 hours ago
joaquin
Commentary250 Years of Innovation
Johnson & Johnson CEO: America’s innovation advantage starts with health 
By Joaquin DuatoMay 9, 2026
2 days ago
reed
CommentaryRetirement
Tim Cook and Reed Hastings just showed every CEO how to leave gracefully
By Paul HardartMay 9, 2026
2 days ago
golf
Commentarybooks
How playing golf alone can make you better at your job
By Gary BelskyMay 8, 2026
3 days ago
naomi
Commentarymental health
Naomi Osaka: the things I didn’t do to succeed
By Naomi OsakaMay 8, 2026
3 days ago

Most Popular

‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
16 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
16 hours ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
2 days ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 days ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
18 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.