• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt

2

After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'

3

Current price of oil as of May 29, 2026

1

Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt

2

After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'

3

Current price of oil as of May 29, 2026
CommentaryLeadership

The Best Way to Deliver Bad News to Employees

By
Jim Whitehurst
Jim Whitehurst
Down Arrow Button Icon
By
Jim Whitehurst
Jim Whitehurst
Down Arrow Button Icon
November 15, 2015, 11:00 AM ET
Red Hat

The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question “What’s the most important lesson you’ve learned in your career?” is by Jim Whitehurst, CEO of Red Hat.

The most important lesson I’ve ever learned in my career came to me when I worked at Delta Air Lines. Specifically, it was the day Delta filed for Chapter 11 bankruptcy. I was chief operating officer at the time and responsible for developing and implementing the turnaround plan. Prior to this day, I was either locked up with a small group of advisors working on the plan or in a New York conference room pitching our plan to financial lenders.

The day the company filed for Chapter 11 was a horrible day for every employee at Delta. For me, it was filled with press interviews, calls, and meetings. At some point I was asked if I would be willing to stop by the break room at the airport that night to meet with the nightshift line mechanics. Our turnaround plan included significant changes to our maintenance department, including pay and benefit cuts. Their jobs were on the line and morale was low. I agreed to speak with them. I didn’t realize though at the time that saying yes to this request would become the best leadership lesson I would ever learn.

By the time I arrived at the break room that night I was tired. I really hadn’t thought about what I would say. This wasn’t a pre-planned or pre-scripted event. As I walked in, and saw a couple hundred people staring at me, I had no idea what I was going to say. I realized in that moment the best thing I could do was tell them the truth. So I apologized and let them know we had a plan in place to revive the airline. But it would take real sacrifices to execute on it. I then launched into the same 45-minute speech about our plan that I had been giving to various bankers throughout the day. It was a lot of detail about arcane networks and fleet concepts, but I thought it was important for everyone to understand how they fit into the overall plan.

See also: You Should Never Hire A Job Candidate Without Doing This First

When I finished, they looked at me for what seemed like hours. Then they started asking questions – lots of them. They were not about the pay cuts and benefits changes. Instead, they asked detailed questions about the plan itself. They were interested in how it would work and what they could do to make the plan successful. Eventually, word got out about my trip to the break room that night; people all over the company wanted to hear the same message. That led us to create a more formal program that we called the “Velvet Rope Tour,” where I joined other Delta leaders and meet with groups of several hundred employees at a time sharing the plan and answering questions.

Skipping ahead a few years, I was walking through the international terminal in Atlanta when a pair of Delta mechanics approached me. They mentioned the speech I had given them that night in the airport break room and thanked me for laying out the plan, especially the details I shared about our intent to expand Delta’s international presence. They both had taken that plan to heart and transferred to the international concourse, knowing they would be a big part of the company’s turnaround. Virtually everyone wants a sense that his or her work is making a difference. People thirst for context – we want to know the “what’s” and the “why’s” of a company’s direction, and be part of making it successful. We want to know how what we do is important to the whole. And when we do, it’s much easier to see the light at the end of the tunnel.

Read all responses to the Leadership Insider question: “What’s the most important lesson you’ve learned in your career?”

The One Quality A Leader Should Never Lack by David Silverman, CEO of McChrystal Group.

What This CEO Learned From a $40 Million Mistake by Brad Smith, CEO of Intuit.

The Most Valuable Lesson You Learn As An Entrepreneur by Shahrzad Rafati, founder and CEO of BroadbandTV.

Why It Pays To Be Nice at Work by Erin “Mack” McKelvey, CEO of SalientMG.

The key to a successful career change: start a blog by Peter Thomson, marketing director of SeedInvest.

The secret to dealing with difficult coworkers by Clark Valberg, CEO of InVision.

The best way to plan for a successful career? Forget the plan by Stephen Cannon, CEO of Mercedes-Benz USA.

About the Author
By Jim Whitehurst
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

Matt Rogers
Commentarystart-ups
I worked with Steve Jobs at Apple, where every OS update killed startups. AI founders are about to face the same thing
By Matt RogersMay 30, 2026
17 hours ago
sam
CommentaryChips
The AI economy could crash on mounting chip costs — and those token costs won’t help
By Rakesh KumarMay 30, 2026
18 hours ago
pope
Commentaryregulation
The Pope and Anthropic agree: AI Companies cannot govern this alone
By Shlomit WagmanMay 30, 2026
20 hours ago
t
CommentaryCoding
Girls Who Code CEO: 70% of teen girls want to work in cybersecurity. We’re losing them before they start
By Tarika BarrettMay 29, 2026
2 days ago
r
CommentaryLayoffs
Big Tech is laying off developers. My company just hired its first. We’re both right about AI
By Rob CollieMay 29, 2026
2 days ago
lentz
CommentaryCareers
I built a Fortune 1000 career most people wouldn’t walk away from. Then I did
By Christine LentzMay 29, 2026
2 days ago

Most Popular

Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt
Economy
Surging Treasury yields expose a brutal truth: America has no margin for error on its $39 trillion debt
By Shawn TullyMay 30, 2026
22 hours ago
After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
Law
After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
By Collin Binkley and The Associated PressMay 30, 2026
9 hours ago
Current price of oil as of May 29, 2026
Personal Finance
Current price of oil as of May 29, 2026
By Joseph HostetlerMay 29, 2026
2 days ago
Gen Z is rejecting $200 dates and choosing 'solo-maxxing'—and dating apps are taking a hit
Economy
Gen Z is rejecting $200 dates and choosing 'solo-maxxing'—and dating apps are taking a hit
By Sydney LakeMay 30, 2026
19 hours ago
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
4 days ago
U.S. says deals with Iran for safe Hormuz transit are prohibited
Politics
U.S. says deals with Iran for safe Hormuz transit are prohibited
By Jack Wittels and BloombergMay 30, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.