• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Why Apple has gone from the market’s biggest winner to one of its biggest losers

By
Chris Matthews
Chris Matthews
Down Arrow Button Icon
By
Chris Matthews
Chris Matthews
Down Arrow Button Icon
August 21, 2015, 8:06 AM ET
Apple Reports Quarterly Earnings
NEW YORK, NY - JULY 23: The Apple logo hangs in front of an Apple store on July 23, 2013 in New York City. Apple is due to report third-quarter earnings after the markets close Tuesday. Apple, the California based technology company, has watched its stock sink to $427.68 a share from an all-time high of $702 last September. The company is under pressure to release a new blockbuster product. (Photo by Spencer Platt/Getty Images)Photograph by Spencer Platt — Getty Images

Apple’s (AAPL) stock price has fallen 16% since it’s all time high of $134.50 reached in April, with the latest decline coming amid reports that smartphone sales declined by 4% over-year for the 2015 second quarter.

The closely watched stock is just one of dozens of big names that have notched sharp declines in their market capitalizations this year, according to a report in USA Today.

“There’s still denial going on, but this is what happens in late stages (of bull markets),” Ken Winans of Winans International, told the paper. “The darling stocks start to get hammered.”

Though data from China is helping to drive share prices lower, the stock has generally been in retreat since Apple reported its third quarter earnings, when it announced that it sold far fewer iPhones than analysts were expecting.

Toni Sacconaghi, an analyst at Sanford C. Bernstein, told CNBC Friday that if iPhone unit sales remain subdued, Apple’s stock is likely to continue to tread water or underperform the market.

Investors would feel better if Apple had another product to fill the space, he added, and the Apple Watch and Apple Music are not likely to do that in the near term.

Shares of Apple jumped some 60% in the year prior to hitting that high in April, USA Today noted. Now Apple is up just 2% on the year.

About the Author
By Chris Matthews
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

SuccessEntrepreneurs
‘Wealth doesn’t erase your problems—it magnifies them’: One serial entrepreneur’s brutally honest take on making it
By Sydney LakeMarch 25, 2026
28 minutes ago
Current price of Ethereum for March 25, 2026
Personal FinanceEthereum
Current price of Ethereum for March 25, 2026
By Joseph HostetlerMarch 25, 2026
51 minutes ago
SuccessProductivity
Research shows workers are using AI to get away from their computers—sneaking gym classes, skipping meetings, and clawing back 30 minutes a day
By Orianna Rosa RoyleMarch 25, 2026
51 minutes ago
altman
AIphilanthropy
OpenAI Foundation pledges $1 billion to mitigate some of the jobs that it thinks AI will destroy
By Thalia Beaty and The Associated PressMarch 25, 2026
1 hour ago
college
AIColleges and Universities
‘You won’t be able to AI your way through an oral exam’: Colleges have an Ancient Greek-style solution to the Gen Z stare
By Jocelyn Gecker and The Associated PressMarch 25, 2026
1 hour ago
judge
LawSocial Media
Yes, Mark Zuckerberg’s social media products are harmful for children, New Mexico jury finds
By Barbara Ortutay, Kaitlyn Huamani and The Associated PressMarch 25, 2026
2 hours ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
1 day ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
23 hours ago
Energy
Nobel laureate Paul Krugman calls it 'treason': $580 million in suspicious oil futures traded minutes before Trump's Iran reversal
By Fortune EditorsMarch 24, 2026
20 hours ago
Economy
It took 200 years for national debt to hit $1 trillion. Annual interest alone now exceeds that—a 'crushing legacy we must reverse,' says budget chair
By Fortune EditorsMarch 23, 2026
2 days ago
Personal Finance
Current price of oil as of March 24, 2026
By Fortune EditorsMarch 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.