• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
dementia

Bruce Willis’ family missed a common early dementia symptom—and they’re not alone. 5 ways to tell if it’s more serious than normal aging

By
Erin Prater
Erin Prater
Down Arrow Button Icon
By
Erin Prater
Erin Prater
Down Arrow Button Icon
June 2, 2023, 1:36 PM ET
Photo of Bruce Willis
Bruce Willis has gotten a diagnosis of frontotemporal dementia, which typically occurs in people ages 45 to 64.Angela Weiss/AFP via Getty Images

A third of people who notice dementia symptoms in themselves or a loved one keep quiet about it for a month or longer, according to a new survey out of the U.K.

Only 15% of the 1,100 patients and caregivers surveyed brought up their observations right away, and 11% still haven’t, according to the survey, released Monday by the London-based Alzheimer’s Society. Participants included diagnosed dementia patients and their caregivers, as well as potential dementia patients and their caregivers.

Nearly a quarter of those surveyed waited more than six months before seeking medical help, the survey found. The most common reason for staying silent wasn’t anxiety about the condition, which is generally progressive. Rather, those affected weren’t sure exactly which symptoms are associated with normal aging and which are associated with dementia.

Case in point: legendary actor Bruce Willis. In a May 31 essay in Vogue, daughter Tallulah Willis opened up about her dad’s 2022 diagnosis with aphasia, which impairs the ability to speak, understand speech, and to read and write. She also discussed his broader diagnosis of frontotemporal dementia, which typically occurs in people ages 45 to 64. Unusual behaviors, trouble managing emotions, and difficulty communicating and walking are hallmarks of the condition, according to the National Institute on Aging.

Like so many other caregivers, she says the signs of her father’s cognitive decline are clear, looking back. At the time, however, she chalked up his “vague unresponsiveness” to “Hollywood hearing loss.”

“I’ve known that something was wrong for a long time,” she confessed, adding that family members would often encourage each other to “speak up! Die Hard messed with Dad’s ears.”

“Later that unresponsiveness broadened, and I sometimes took it personally,” she added.

Confusion, stigma, and anxiety around dementia—which will affect a third of individuals over their lifetime—delay diagnosis and treatment, Kate Lee, CEO of the Alzheimer’s Society, said in a news release about the study.

“We can’t continue to avoid the ‘d’ word,” she said. “We need to face dementia head on.”

How to tell the difference between aging and dementia

“Dementia is definitely not normal aging,” Dr. John Schumann—executive medical director of Oak Street Health, a chain of primary care clinics that serve older adults—tells Fortune.

Dr. David Reuben, director of the Multicampus Program in Geriatric Medicine and Gerontology at the UCLA David Geffen School of Medicine, agrees. He equates aging, a normal biological phenomenon, to a “computer processor up in your brain that doesn’t work quite as quickly.” An example: A word or phrase is “on the tip of your tongue,” and you find yourself saying, “give me a couple of minutes and it will pop back in.” Such retrieval deficits are “very common with aging,” he says.

Dementia is an umbrella term for a wide range of disorders involving a progressive or persistent loss of intellectual functioning, from mild to severe, with Alzhermier’s being the most common. While some cognitive “slowing” can occur as a part of the normal aging process, symptoms of dementia are distinct and are signs of disease, experts say. 

According to the National Institute on Aging, signs that you or a loved one may be experiencing dementia—and not just normal aging—include:

  • Asking the same question repeatedly
  • Having trouble following directions like recipes
  • Getting lost in a place you know well
  • Becoming increasingly more confused about time, places, and people
  • Not taking care of yourself, including eating poorly, forgetting to bathe or shower, or acting in an unsafe manner

Making a bad decision, missing a monthly payment, or losing something from time to time is normal, according to the agency. But making poor decisions much of the time, having trouble taking care of your monthly bills, and misplacing things often (and being unable to find them) is not.


What to do if you’re concerned about dementia

Those with dementia symptoms should contact their doctor, who will ask questions like when the symptoms began, if they’ve been getting worse, and to what extent, if any, they’re interfering with daily activities. A doctor may choose to refer a patient for a neuropsychological exam, which could shed further light on the situation or simply provide a record of baseline cognitive functioning, experts tell Fortune.

“Everyone has a slip once in a while,” Schumann says, citing the example of a lone incident of misplaced keys. 

But symptoms like trouble balancing a checkbook and remembering how to dress and groom oneself are often signs of dementia, he cautions. The good news: If mood changes or sleep disturbances aren’t present, dementia is unlikely.

While the thought of a dementia diagnosis can be frightening, many are pushing for an early diagnosis, Reuben says. That’s for several reasons. It allows one to get their affairs in order. And it also provides a ray of hope, since there “may be drugs on the horizon” that can help those with earlier stage dementia.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Erin Prater
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in

Gas prices at more than $6 a gallon are displayed at a Mobil station on May 04, 2026 in Los Angeles, California.
EconomyInflation
‘Americans are literally getting squeezed’: A top economist on why your wages are disappearing while the rich keep booking vacations
By Eva RoytburgMay 10, 2026
5 minutes ago
Torsten Slok, wearing a suit, speaks on a stage with a gold and black background.
AILabor
‘The gains will be substantial’: The AI shock is looking a lot like the China shock, and a top economist says that’s actually good news
By Sasha RogelbergMay 10, 2026
1 hour ago
trump
CommentaryWhite House
Trump thinks he’s flying to Beijing with leverage. China spent 6 years making sure he doesn’t have any
By Steve H. HankeMay 10, 2026
1 hour ago
nicole
MPWWealth
Meet Goldman’s athlete whisperer: the woman who stands guard against $1 billion of fraud targeting sports fortunes
By Nick LichtenbergMay 10, 2026
2 hours ago
Young man working on laptop with headphones in modern coffeeshop
Future of Workskills gap
AI generated identical résumés for a man and a woman: Hers was more likely to be labeled ‘weak,’ while his got a 97% approval rating
By Eleanor PringleMay 10, 2026
4 hours ago
‘I lost more money than anybody in the history of capitalism!’: Remembering Ted Turner
C-SuiteFinance
‘I lost more money than anybody in the history of capitalism!’: Remembering Ted Turner
By Shawn TullyMay 10, 2026
4 hours ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
22 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
18 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
23 hours ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
2 days ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago