Toys
Page 4 of 20
RetailNative Americans rip Mattel for Wilma Mankiller Barbie that says ‘Chicken’ instead of ‘Cherokee’
By Sean Murphy and The Associated PressDecember 5, 2023

FinanceLego founder’s great-granddaughter ups her siblings’ stakes in the iconic toymaker as she sells $930M worth of shares
By Prarthana PrakashDecember 1, 2023

LeadershipMattel CEO says the brand will no longer be confined to toys: ‘We are here to build film franchises’
By Chloe TaylorOctober 26, 2023

RetailThe pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers
By Anne D'Innocenzio and The Associated PressOctober 14, 2023

RetailAfter Barbie’s billion-dollar box office smash, Lego’s CEO is eyeing another movie as profits drop
By Prarthana PrakashAugust 31, 2023

By Michelle Chapman and The Associated PressAugust 3, 2023

By Chloe TaylorAugust 1, 2023

LeadershipHow Mattel’s CEO dove into a culturally-challenged company losing hundreds of millions a year and emerged with a Barbie box office phenomenon
By Paige McGlauflinJuly 22, 2023

FamilyBarbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
By Erin PraterJuly 20, 2023

RetailThe struggling toymaker behind Dungeons & Dragons and Play-Doh is banking on middle-aged shoppers as the ‘heart and soul’ of its business
By Prarthana PrakashJune 9, 2023

RetailThis kids toy company made too many bobblehead figures so now it’s ‘eliminating’ $30 million worth of stock
By Eleanor PringleMarch 6, 2023

SuccessLego is ditching Connecticut for Boston, which aims to ‘become the most family-friendly city in the country’
By The Associated PressJanuary 25, 2023

SuccessBarbie is going after the coveted 3-year-old demographic with a taller new doll that has less of an hourglass figure
By Leanne Italie and The Associated PressJanuary 12, 2023
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