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a bartender serving glasses of Guinness
RetailJohnnie Walker maker Diageo sees first sales drop since the pandemic—but Guinness and ready-made cocktails save the day
By Prarthana PrakashJuly 30, 2024
HealthExplosion and fire at Mexican tequila factory kills at least 5
By The Associated PressJuly 24, 2024
America’s changing demographics, which include a rising Hispanic population, also could account for the celebration’s popularity in the country.
LifestyleCinco de Mayo may be boozier than New Year’s Eve and St. Patrick’s Day, a survey finds
By Sunny NagpaulMay 3, 2024
RetailNBA legend Michael Jordan adds ‘his closest friends’ Derek Jeter and Serena Williams to tequila brand as it prepares global expansion
By Marco Quiroz-GutierrezMay 1, 2024
Tim Cook
TechApple joins tech exodus to Florida— iPhone maker plans a 45,000 square foot office near Miami
By Anna J. Kaiser, Mark Gurman and BloombergApril 9, 2024
RetailDon Julio maker Diageo reels from a profit-sinking inventory hangover as Latin America’s drinkers work through a pandemic spirits glut
By Ryan HoggJanuary 30, 2024
Leo Ortega
EnvironmentCalifornia’s years of drought, water issues push spirit makers to grow agave—but they’re not allowed to call it mezcal or tequila
By Amy Taxin and The Associated PressNovember 5, 2023
Sean 'Diddy' Combs at the 2023 Met Gala: Karl Lagerfeld: A Line of Beauty held at the Metropolitan Museum of Art on May 1, 2023 in New York, New York.
SuccessDrinks giant Diageo ends ‘broken’ relationship with Sean ‘Diddy’ Combs, accusing him of ‘refusing to honor his commitments’
By Chloe TaylorJune 28, 2023
LifestylePatron to enter the prestige tequila market
By Chris MorrisNovember 4, 2022
Kendall Jenner is seen on June 15, 2022 in LA.
NewslettersHow the success of Skims and Good American influence Kendall Jenner’s 818 tequila brand
By Emma Hinchliffe and Paige McGlauflinAugust 23, 2022
RetailDwayne Johnson’s Teremana Tequila eyes global expansion with Mast-Jägermeister deal
By Rachel KingFebruary 1, 2022
Cinco De Mayo Tequila
Lifestyle7 tequilas and mezcals to celebrate Cinco de Mayo
By Chris MorrisMay 5, 2021
LifestyleThe Tequila Shortage Could Be Almost Over
By Rachel KingDecember 7, 2019
RetailThe Celebrity-Branded Liquor Market Is Oversaturated
By John KellSeptember 21, 2019
RetailPatrón’s Latest Release Is Its Oldest Tequila Ever—and You Can Probably Afford It
By Emily PriceSeptember 17, 2019
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