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Nike is aiming to take its trademark protection into digital reality.
RetailNike files for 7 ‘virtual goods’ trademarks for branding in NFTs and video games like Fortnite
By Kim Bhasin and BloombergNovember 2, 2021
Nike headquarters
HealthWhy more companies like Nike are closing their offices for a mental health break
By Jennifer AlseverSeptember 6, 2021
NewslettersAn infrastructure deal looks likely, and that’s good news for these stocks
By Bernhard WarnerJune 25, 2021
BEIJING, CHINA - APRIL 28, 2021 - Pedestrians pass in front of an Adidas store in the Wangfujing business district in Beijing, China, on April 28, 2021.
RetailAdidas reports strong growth, raises outlook as it banks on sporting events
By Sophie MellorMay 7, 2021
RetailThose Nikes you bought might not be exactly brand-new
By Chris MorrisApril 12, 2021
CEO.05.21.CEO-Pay
MagazineWant progress on diversity? Link it to your CEO’s pay
By Phil WahbaApril 6, 2021
Finance55 major companies paid $0 in federal taxes on their 2020 profits: report
By Rey MashayekhiApril 2, 2021
NewslettersIf history is a guide, China’s boycott of H&M, Nike, and other Western brands may blow over
By Clay Chandler and Eamon BarrettMarch 30, 2021
RetailChina’s consumers are boycotting H&M and Nike over Xinjiang human rights statements. Other brands may be next
By Eamon BarrettMarch 25, 2021
RetailAdidas unveils an ambitious 5-year recovery plan as crosstown rival Puma steals its buzz
By Adrian CroftMarch 10, 2021
RetailNike executive leaves the company after report surfaces of her son’s sneaker-reseller business
By Kim Bhasin, Nick Turner and BloombergMarch 2, 2021
RetailNike stock hits an all-time high as e-commerce powers through the pandemic
By Phil WahbaDecember 21, 2020
Nike CEO John Donahoe on Leadership Next
LeadershipNike CEO John Donahoe went on a vision quest. Here’s what he learned
By Verne KopytoffNovember 10, 2020
NewslettersMove over tech stocks. This emerging sector is now fueling the equities rally
By Bernhard WarnerOctober 19, 2020
Win At All Costs-Book Cover
LifestyleInside a secret running program at Nike and a win-at-all-costs corporate culture
By Matt HartOctober 6, 2020
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