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NewslettersHow a Swedish influencer turned her following into a mega-successful brand that did $36 million in sales last year
By Emma HinchliffeSeptember 3, 2025
President Donald Trump and Robert F. Kennedy Jr. shake hands during a campaign rally in Glendale, Arizona in 2024.
LawExclusive: MAHA is reshaping Amazon’s Whole Foods and other consumer packaged goods companies’ supply chains more than tariffs right now, manufacturing platform CEO says
By Nino PaoliAugust 19, 2025
Rolex Land-Dweller watches displayed in a window
RetailGen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby
By Nino PaoliAugust 17, 2025
Photo of Steven Wang
InvestingA 23-year-old CEO convinced his parents to open a custodial account in second grade. He fears meme stocks inflate Gen Z’s dreams of getting rich quick
By Nino PaoliAugust 15, 2025
Nav Karmacharya, a 23-year-old cybersecurity analyst, records himself speaking into a microphone for a TikTok, his phone propped up on his work desk.
SuccessMeet a 23-year-old cybersecurity influencer who gets hundreds of TikTok messages a day from Gen Z job seekers hungry for career advice
By Nino PaoliJuly 19, 2025
Gen z woman on phone in city.
SuccessStarbucks is hiring a fully remote dream role: making six figures to travel the world, make TikToks, and drink coffee
By Emma BurleighJune 10, 2025
MrBeast and Thea Booysen
SuccessBillionaire YouTuber MrBeast says he actually has ‘very little money’ and is borrowing cash from his mom to pay for his wedding 
By Eleanor PringleJune 3, 2025
people filming an advertisement
RetailBrands could start shunning AI for social media marketing and advertising, instead using their feeds to show off ‘proof of reality,’ consultant says
By Jennimai Nguyen and Marketing BrewMay 23, 2025
SuccessTony’s Chocolonely: The small chocolate business became a $230 million success story by focusing on two things
By Emma BurleighMay 13, 2025
Arts & EntertainmentExclusive: Bustle Group’s Nylon is launching a free, invite-only club for ‘young tastemakers’ that aims to reinvent media business models
By Allie GarfinkleMay 6, 2025
Gen Alpha kid plays on phone.
SuccessGen Alpha is snubbing the careers that boomers dreamed of. As influencers become the new faces of entrepreneurship, they want in
By Emma BurleighApril 26, 2025
Young woman shops for chocolate in grocery store.
SuccessInside the small business success story of Tony’s Chocolonely, which rakes in $230 million yearly thanks to influencers and Gen Z values
By Emma BurleighApril 19, 2025
person using a phone with social media app icons in the background
LeadershipThe road to CEO enters its influencer era. How social media is reshaping leadership
By Lily Mae LazarusApril 7, 2025
Mr. Beast is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida.
TechMrBeast told Mark Zuckerberg the first thing he would change if he ran Meta—and the CEO agreed
By Eleanor PringleMarch 28, 2025
CommentaryAI avatars’ lack of authenticity won’t stop them from joining the creator economy—and giving humans a run for their money
By Sunny DhillonMarch 24, 2025
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Economy
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Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’An image of a popular article
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