• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Right Arrow Button IconLeft Arrow Button IconHome
Right Arrow Button IconBrands

Brands

0
Jaguar's new brand campaign aesthetic
RetailJaguar’s criticized radical rebranding makes consumers question how important products are to their identities
By Laurie Kellman and The Associated PressNovember 25, 2024
RetailDonald Trump has a new line of branded gear: guitars that cost up to $10,000
By Meg Kinnard and The Associated PressNovember 21, 2024
Jaguar's new brand campaign aesthetic
CompaniesJaguar’s rebrand backfired and is being widely mocked—with even Elon Musk piling on
By Christiaan HetznerNovember 20, 2024
SuccessMore people are dropping out of the creator economy as those at the top get a bigger share of brand deals
By Jason MaNovember 17, 2024
FinanceTupperware’s sale to lenders approved by bankruptcy judge, keeping the iconic food containers on shelves
By Wyatte Grantham-Philips and The Associated PressOctober 30, 2024
The exterior of a Louis Vuitton boutique, with the logo and a flag clearly visible.
RetailLVMH sales drop as China demand for costly handbags falls
By Angelina Rascouet and BloombergOctober 15, 2024
MPWThe 100k+ club: High-earning women thank the sports of their childhoods
By Amanda GerutOctober 14, 2024
Frank B. Rhodes Jr.
CommentaryChrysler and Dodge face mortal peril under Stellantis. It’s time for a change
By Frank B. Rhodes Jr.October 7, 2024
Kris Licht, CEO of Reckitt.
LeadershipThe CEO of consumer giant Reckitt is on a mission to slim down to just ‘power brands’ as the whole industry gets leaner
By Phil WahbaOctober 7, 2024
EV sounds should feel rooted in the real world, for public safety and other reasons.
CommentaryElectric vehicles don’t need to sound like the future—even if they are the future
By Paul AmitaiSeptember 27, 2024
FinanceWarren Buffett changed his investing strategy starting with American Express—and a salad oil scandal
By Stephen R. FoersterSeptember 22, 2024
LeadershipAfter 155 years, Campbell’s is dropping ‘soup’ from its name
By Chris MorrisSeptember 11, 2024
LifestyleLuxury hotel ‘swag’ has become the sudden hottest fashion flex across Europe
By Sarah Rappaport and BloombergAugust 31, 2024
Photo of Alix Earle
LifestyleMillionaire Gen Z influencer Alix Earle under fire after alleged posts with racial slurs surface
By Sydney LakeAugust 9, 2024
LeadershipInside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
By Sydney LakeAugust 1, 2024
0
Most Popular
Economy
Trump may have shot himself in the foot at the Fed, as Powell could stay on while Miran resigns from White House postAn image of a popular article
By Eleanor PringleFebruary 4, 2026
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’An image of a popular article
By Emma BurleighFebruary 2, 2026
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the boardAn image of a popular article
By Jim EdwardsFebruary 4, 2026
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.