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Jaguar's new brand campaign aesthetic
RetailJaguar’s criticized radical rebranding makes consumers question how important products are to their identities
By Laurie Kellman and The Associated PressNovember 25, 2024
RetailDonald Trump has a new line of branded gear: guitars that cost up to $10,000
By Meg Kinnard and The Associated PressNovember 21, 2024
Former Abercrombie CEO Mike Jeffries
RetailFormer Abercrombie CEO accused of coercing men into sex for a chance to model for the brand
By Sydney LakeOctober 22, 2024
MPW5 secrets to building a personal brand that elevates your career
By Brooke SeipelOctober 14, 2024
EV sounds should feel rooted in the real world, for public safety and other reasons.
CommentaryElectric vehicles don’t need to sound like the future—even if they are the future
By Paul AmitaiSeptember 27, 2024
FinanceCoke pulls its latest ‘permanent’ flavor from store shelves after just six months
By Chris MorrisSeptember 24, 2024
LeadershipAfter 155 years, Campbell’s is dropping ‘soup’ from its name
By Chris MorrisSeptember 11, 2024
RetailCanada Goose CEO isn’t worried about diluting the brand as it expands—but experts caution there are graveyards of companies that have tried
By Orianna Rosa RoyleAugust 10, 2024
Photo of Alix Earle
LifestyleMillionaire Gen Z influencer Alix Earle under fire after alleged posts with racial slurs surface
By Sydney LakeAugust 9, 2024
Job seeker and recruiter during interview.
LeadershipHR experts at PwC, Hilton, and Moderna reveal 6 ways you can land a job in a cooling labor market
By Emma BurleighAugust 5, 2024
LeadershipInside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
By Sydney LakeAugust 1, 2024
A series of portraits of Betty Crocker hang under lights
NewslettersFortune Archives: Unmasking Betty Crocker: The story of how Fortune exposed the General Mills homemaker as a fictional brand mascot in 1945
By Katherine RaymondJuly 28, 2024
Professional namer Anthony Shore
SuccessMeet the ‘professional namer’ who directed Accenture’s $100 million name change: ‘It’s the best job in the world’
By Jasmine LiApril 25, 2024
RetailHow ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’
By Katie Hicks, Marketing Brew and Morning BrewApril 2, 2024
Portrait of Ximena O'Reilly.
ConferencesHow Nestlé’s chief designer is trying to keep its brands relevant, 157 years on
By Prarthana PrakashDecember 5, 2023
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