• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Right Arrow Button IconLeft Arrow Button IconHome
Right Arrow Button Iconaugmented reality (AR)

augmented reality (AR)

InnovationAR glasses blur the lines of when it’s obvious a company is collecting your data, privacy expert says
By Billy Hurley and IT BrewNovember 1, 2025
Changpeng "CZ" Zhao, co-founder of Binance, in Kuala Lumpur, Malaysia on April 22, 2025. (Photo: Samsul Said/Bloomberg/Getty Images)
NewslettersAs he builds a crypto capital, Trump pardons a crypto captain
By Andrew NuscaOctober 24, 2025
Apple CEO Tim Cook smiles
TechApple will imbue iPhones with a nifty holographic effect, offering the biggest clue yet as to where the company is headed
By Dave SmithAugust 19, 2025
AIMark Zuckerberg is pouring billions of dollars into AI ‘superintelligence’—so why does his Instagram pitch feel so underwhelming?
By Sharon GoldmanJuly 30, 2025
Tim Cook stands next to the Apple Vision Pro
TechApple is suing a former senior employee, alleging he stole trade secrets about the $3,500 Vision Pro before taking a job at Snap
By Dave SmithJuly 2, 2025
TechApple probes next frontier with new brain implant standard. But what it really needs is to sell more iPhones
By Verne KopytoffMay 13, 2025
Photo of Tim Cook
TechTim Cook ‘cares about nothing else’ product-wise other than beating Mark Zuckerberg to a pair of truly smart glasses
By Dave SmithApril 14, 2025
TechMeta will produce its Quest 3S next-generation VR and AR headsets in Vietnam
By AFPOctober 1, 2024
Mark Zuckerberg in a virtual-reality headset.
CommentaryPower doesn’t always mean profit: What builders of digital ecosystems can learn from the metaverse 
By François Candelon, Michael G. Jacobides and Katie RoundAugust 30, 2024
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during an interview on "The Circuit with Emily Chang" at Meta headquarters in Menlo Park, California, US, on Thursday, July 18, 2024.
NewslettersMark Zuckerberg’s push for efficiency is upending Meta’s ambitions in augmented reality
By David MeyerAugust 28, 2024
PJ Stephen of Valtech wearing an Apple Vision Pro.
CommentaryMy Apple Vision Pro turned me into a bona fide Glasshole, again
By PJ StephenJune 20, 2024
The Microsoft HoloLens 2 mixed reality headset
TechMicrosoft is laying off workers at its Mixed Reality business as the technology that inspired Mark Zuckerberg to rename his company struggles
By Christiaan HetznerJune 4, 2024
TechThe guy who bought the first Apple Vision Pro in New York says it’s a ‘bit heavy’ and he doesn’t use it as much as he expected—but he isn’t returning it
By Jessica MathewsFebruary 29, 2024
TechA working parent’s review of the Apple Vision Pro
By Dave SmithFebruary 24, 2024
TechMark Zuckerberg’s Quest flex might end up backfiring on the Meta CEO
By Christiaan HetznerFebruary 15, 2024
1
  • 1
  • 2
  • 3
  • 4
  • 5
...15
Most Popular
Economy
Trump may have shot himself in the foot at the Fed, as Powell could stay on while Miran resigns from White House postAn image of a popular article
By Eleanor PringleFebruary 4, 2026
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the boardAn image of a popular article
By Jim EdwardsFebruary 4, 2026
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving exampleAn image of a popular article
By Nick LichtenbergFebruary 4, 2026
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.