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CommentaryGovernment agencies are clueless about branding. The DOGE turmoil shows why they’ve needed marketing campaigns all along
By Adam HanftMarch 7, 2025
SuccessTraveling inspired the CEO of MNTN to create a 3-day weekend every month for employees
By Alexandra KirkmanFebruary 18, 2025
LifestyleSome Jeep owners are being hit with pop-up ads inside their cars—and it’s all part of Stellantis’s plan to make an extra $20 billion a year
By Irina IvanovaFebruary 13, 2025
A woman injects herself with medication.
HealthOzempic, Wegovy maker calls out Hims & Hers Super Bowl ad: ‘Check before you inject’
By Lindsey LeakeFebruary 11, 2025
LifestyleSuper Bowl commercials aim for easy laughs and nostalgia to avoid potential political missteps
By Dee-Ann Durbin, Mae Anderson, Wyatte Grantham-Philips and The Associated PressFebruary 10, 2025
Stagwell CEO Mark Penn
CommentaryStagwell CEO: Journalism is being drained by overzealous brand safety censorship
By Mark PennFebruary 6, 2025
Super Bowl 2024 aerial shot
SuccessThese companies got the most bang for their buck with the most memorable Super Bowl ads, marketing exec says
By Marketing Brew and Alyssa MeyersJanuary 30, 2025
CommentarySpending $10 million on a Super Bowl ad…is like buying a giant billboard that faces the wrong way
By Richard TorrenzanoJanuary 28, 2025
In this photo illustration Netflix logo is displayed on a smartphone screen
TechNetflix doubled revenue from ads last year and still raised prices on all subscription tiers
By Hallie SteinerJanuary 22, 2025
Luke Newton and Nicola Coughlan pose for photos in front a sign with logos for Netflix and their show, "Bridgerton."
FinanceNetflix stock jumped 10%—and ads are a big reason why
By Greg McKennaJanuary 22, 2025
photo portrait of woman with brown hair wearing a red suit jacket
NewslettersDisney’s ad boss Rita Ferro has some advice for rising execs: Embrace optimism over fear
By Emma Hinchliffe and Nina AjemianJanuary 22, 2025
Woman waiting in line at Walgreens near refrigerators
RetailWalgreens replaced its refrigerator doors with digitized ad-laden glass. It might become a $200 million debacle
By Sydney LakeJanuary 17, 2025
passenger sleeping on plane
LifestyleLa-Z-Boy launches ‘never recline’ petition for airplane passenger seats—and it’s closing in on 200,000 signatures
By Sydney LakeDecember 24, 2024
SuccessSkechers draw backlash for full-page ad in Vogue that reeks of AI. ‘You actually didn’t save any money because now I hate you’
By Chloe BergerDecember 14, 2024
John Lennon and Yoko Ono in Apple ad
RetailNYC marketing titans behind ‘Got Milk’ and ‘Think Different’ merge to form $30 billion agency that aims to influence everything you buy
By The Associated PressDecember 9, 2024
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