Advertising
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LifestyleRyan Reynolds’s adtech firm, the ‘Google Ad Words for TV,’ teams with David Lynch to disrupt Super Bowl commercials
By Paolo ConfinoFebruary 15, 2024
By Chris MorrisFebruary 13, 2024
SuccessDespite all their anti-capitalist talk, Gen Z is addicted to celebrity—they’re more likely to purchase from brands they think are ‘cool’
By Sydney LakeFebruary 12, 2024
LifestyleUber Eats backtracks on Super Bowl ad after food allergy moms’ furious reaction to ill-advised peanut joke
By Sunny NagpaulFebruary 12, 2024
PoliticsFor 2nd straight year, Super Bowl watchers see ‘He Gets Us’ ads featuring Jesus partly funded by Hobby Lobby family
By Tiffany Stanley and The Associated PressFebruary 12, 2024
NewslettersWomen watched the Super Bowl before Taylor Swift. But now advertisers are paying attention
By Emma Hinchliffe and Joey AbramsFebruary 12, 2024
TechStar-studded Super Bowl ads are worth it because of the stars themselves promoting them on social media, says Uber CEO
By Steve MollmanFebruary 8, 2024
LeadershipBarstool Sports’ CEO built a $250 million media empire—but she doesn’t think it’s replicable
By Emma BurleighFebruary 1, 2024
TechNetflix’s chief just hinted that more price hikes are coming. Here’s what to expect on your next streaming bill
By Rachyl JonesJanuary 24, 2024
TechElon Musk responded to accusations that something ‘shady’ helped MrBeast earn $263,000 on X, but creators are still puzzled
By Alexandra SternlichtJanuary 23, 2024
FinanceDetroit’s big 3 car makers all pass on the Super Bowl for the first time in 23 years — and the race to catch Elon Musk could be to blame
By Dylan SloanJanuary 18, 2024
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