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The ROI for AI isn’t one-size-fits-all, says data storage CTO

Rob Lee, Everpure’s chief technology and growth officer, says measuring the return on investment of AI varies by use case.

By John KellMarch 25, 2026
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
Latest Stories
Economy‘Don’t leave’: the remote work guru who nailed the labor market during the Great Resignation offers job advice for 2026
By Marco Quiroz-GutierrezMarch 25, 2026
Jack Fusco, chief executive officer of Cheniere Energy, at the CERAWeek by S&P Global conference in Houston.
EnergyU.S. natural gas exporters literally answer Asia’s calls for ‘help’ from the Iran war, but aid can’t come overnight
By Jordan BlumMarch 25, 2026
BankingA notorious short-seller unloaded on SoFi. The stock shrugged it off
By Jeff John RobertsMarch 25, 2026
Warner gestures
AINew college grad unemployment will spike to 35% in 2 years, senator warns, forcing ‘Dario, Sam’ to quit AI fear-mongering
By Jacqueline MunisMarch 25, 2026
Pete Hegseth speaks behind a podium as Donald Trump watches behind him.
EconomyMark Zandi warns recession odds are creeping toward 50%, and the Iran war could launch us into economic turmoil by midyear
By Sasha RogelbergMarch 25, 2026
People on a breakwater backdropped by commercial vessels anchored in the Gulf, near the Strait of Hormuz, on March 22, 2026 in Ajman, United Arab Emirates.
EnergyTrump wrote the tariff playbook. Now Iran is using it on the world’s most important oil route.
By Eva RoytburgMarch 25, 2026
Big TechMeta and YouTube found liable in landmark child social media harm case, ordered to pay $3 million—with punitive damages still to come
By Kaitlyn Huamani, Barbara Ortutay and The Associated PressMarch 25, 2026
PoliticsTrump taps Zuckerberg, Huang, Ellison for tech advisory council—but excludes Musk and Altman
By Sharon GoldmanMarch 25, 2026
More NewslettersPage 98 of 100
Closeup shot of two unrecognisable businesspeople shaking hands in an office.
NewslettersMusings on the state of DEI—and a goodbye
By Ruth UmohJuly 3, 2024
Apple fellow Phil Schiller
NewslettersOpenAI’s reported decision to let Apple sit in on its board meetings is very revealing
By David MeyerJuly 3, 2024
NewslettersHow Aston Martin leans on IT to give Formula One drivers an edge
By John KellJuly 3, 2024
NewslettersThe first woman to receive Biden’s CHIPS funding wants more peers in the semiconductor industry
By Ellie Austin and Joey AbramsJuly 3, 2024
NewslettersMeet the HR executive who created an AI chatbot to give Gen Z career advice
By Paige McGlauflinJuly 3, 2024
NewslettersWhy Universal Hydrogen folded—and why the company’s mission will live on
By Allie GarfinkleJuly 3, 2024
NewslettersIntuit’s CFO moves his employees to new roles every two years. Here’s why
By Sheryl EstradaJuly 3, 2024
NewslettersNew Bain global managing partner predicts what it will take for gen AI to reach its ‘tipping point’
By Peter Vanham and Nicholas GordonJuly 3, 2024
Microsoft founder and chairman Bill Gates.
NewslettersA former OpenAI researcher sees a clear path to AGI this decade. Bill Gates disagrees
By Jeremy KahnJuly 2, 2024
Families of victims and survivors of the October 7 attack on the Nova concert in southern Israel attend a musical memorial event in Tel Aviv on June 27, 2024, amid the ongoing in conflict in the Gaza Strip since the 2023 attacks between Israel and Hamas militants.
NewslettersMeta reverses policy on a controversial Arabic term as the Israel-Gaza war continues to spark Big Tech debates
By David MeyerJuly 2, 2024
NewslettersHow a change to the Fortune 500 in 1995 shaped the list of 2024
By Lydia BelangerJuly 2, 2024
NewslettersWall Street veteran Sallie Krawcheck built Ellevest into a $2 billion juggernaut that creates wealth for women. Her advice? ‘Know where the power is’
By Jane Thier and Joey AbramsJuly 2, 2024
Three business people walk together in an airport terminal, carrying luggage.
NewslettersWorkers are clamoring for the chance to travel for business, but some groups feel like they’re on standby
By Paige McGlauflinJuly 2, 2024
NewslettersSequoia-backed unicorn Faire just promoted an internal candidate to be its new CFO. Here’s how he stood out
By Sheryl EstradaJuly 2, 2024
NewslettersThe AI startups of VCs’ dreams, from recruiting to an Nvidia alternative
By Allie GarfinkleJuly 2, 2024
NewslettersSupreme Court’s overturning of the Chevron doctrine muddies the regulatory climate for CEOs
By Diane Brady and Nicholas GordonJuly 2, 2024
Mark Zuckerberg, CEO of Meta
NewslettersEurope’s privacy laws put Meta in a tight spot. Now its antitrust laws are going in for the kill
By David MeyerJuly 1, 2024
NewslettersKitsch’s CEO started out selling handmade hair ties. Now she runs a viral haircare brand known for plastic-free shampoo bars
By Ellie Austin and Joey AbramsJuly 1, 2024
Mary Alice Vuicic, Thomson Reuters’ Chief People Officer
NewslettersHow Thomson Reuters’ chief people officer sold employees on AI
By Paige McGlauflin and Emma BurleighJuly 1, 2024
NewslettersIVP’s Tom Loverro on why startups need to seize this moment
By Allie GarfinkleJuly 1, 2024
NewslettersHow Carvana’s CFO helped power a stock turnaround that is ‘nothing short of remarkable’
By Sheryl EstradaJuly 1, 2024
Whole Foods CEO Jason Buechel.
NewslettersWhole Foods CEO on getting employees to support your vision and what to know before entering the corner office
By Ruth UmohJuly 1, 2024
NewslettersNokia’s latest mega deals aim to reinvent a company associated with mobile phones it no longer sells
By Diane Brady and Orianna Rosa RoyleJuly 1, 2024
A middle-aged man in a suit sits in front of a checker board, working a computer's control panel.
NewslettersFortune Archives: Researchers in 1964 were already warning about the risks of AI
By Jeremy KahnJune 30, 2024
NewslettersThe 3-step method to building trust with employees during uncertain times
By Nick RockelJune 28, 2024
NewslettersOne of the original employees at Elon Musk’s xAI has left and returned to OpenAI
By Jessica MathewsJune 28, 2024
NewslettersA farewell for now—and some thoughts on the state of crypto
By Jeff John RobertsJune 28, 2024
Former President Donald Trump and President Joe Biden stand on a CNN stage behind podiums.
Newsletters15,000 moms signed a petition demanding that CNN ask Trump and Biden about the childcare crisis during the debate. They got few answers
By Claire Zillman and Joey AbramsJune 28, 2024
Male worker puts money in piggybank.
NewslettersWorkers prioritize financial well-being—these are the benefits they really want
By Emma BurleighJune 28, 2024
NewslettersAmazon’s market cap hits $2 trillion as its CFO keeps an eye on AI—and cutting costs
By Sheryl EstradaJune 28, 2024
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Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strongAn image of a popular article
By Fortune EditorsMarch 24, 2026
Commentary
The Treasury just declared the U.S. insolvent. The media missed itAn image of a popular article
By Fortune EditorsMarch 23, 2026
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
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