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The ROI for AI isn’t one-size-fits-all, says data storage CTO

Rob Lee, Everpure’s chief technology and growth officer, says measuring the return on investment of AI varies by use case.

By John KellMarch 25, 2026
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
Latest Stories
Economy‘Don’t leave’: the remote work guru who nailed the labor market during the Great Resignation offers job advice for 2026
By Marco Quiroz-GutierrezMarch 25, 2026
Jack Fusco, chief executive officer of Cheniere Energy, at the CERAWeek by S&P Global conference in Houston.
EnergyU.S. natural gas exporters literally answer Asia’s calls for ‘help’ from the Iran war, but aid can’t come overnight
By Jordan BlumMarch 25, 2026
BankingA notorious short-seller unloaded on SoFi. The stock shrugged it off
By Jeff John RobertsMarch 25, 2026
Warner gestures
AINew college grad unemployment will spike to 35% in 2 years, senator warns, forcing ‘Dario, Sam’ to quit AI fear-mongering
By Jacqueline MunisMarch 25, 2026
Pete Hegseth speaks behind a podium as Donald Trump watches behind him.
EconomyMark Zandi warns recession odds are creeping toward 50%, and the Iran war could launch us into economic turmoil by midyear
By Sasha RogelbergMarch 25, 2026
People on a breakwater backdropped by commercial vessels anchored in the Gulf, near the Strait of Hormuz, on March 22, 2026 in Ajman, United Arab Emirates.
EnergyTrump wrote the tariff playbook. Now Iran is using it on the world’s most important oil route.
By Eva RoytburgMarch 25, 2026
Big TechMeta and YouTube found liable in landmark child social media harm case, ordered to pay $3 million—with punitive damages still to come
By Kaitlyn Huamani, Barbara Ortutay and The Associated PressMarch 25, 2026
PoliticsTrump taps Zuckerberg, Huang, Ellison for tech advisory council—but excludes Musk and Altman
By Sharon GoldmanMarch 25, 2026
More NewslettersPage 96 of 100
NewslettersDale Carnegie’s 1936 ‘How to Win Friends and Influence People’ is cheesy, dated, and occasionally wrong. CEOs still love its lessons
By Diane Brady and Nicholas GordonJuly 17, 2024
Google chief scientist Jeff Dean
NewslettersAI’s impact on labor productivity will depend on how we use the technology
By Jeremy KahnJuly 16, 2024
Wiz CEO Assaf Rappaport and Thrive Capital's Philip Clark appear at Fortune Brainstorm Tech in Park City, Utah, on Monday July 15th, 2024.
NewslettersThe security company that Alphabet may buy for $23 billion launched at the perfect time
By David MeyerJuly 16, 2024
Fortune Sector Leaders logo
NewslettersFortune’s new Sector Leaders lists highlight which companies dominate their industry peers
By Lydia BelangerJuly 16, 2024
NewslettersThe president of the San Francisco Fed says she’s not worried about the future of the Fed under a second Trump presidency
By Emma Hinchliffe and Joey AbramsJuly 16, 2024
Donald Trump Injured During Shooting At Campaign Rally In Butler, PA
NewslettersWhy DEI is being blamed for the Trump assassination attempt
By Azure GilmanJuly 16, 2024
NewslettersWhat you need to know about J.D. Vance’s VC career
By Allie GarfinkleJuly 16, 2024
female model wearing a cowboy hat and Levi's denim jacket
NewslettersLevi’s CFO on the Western fashion trend and the brand’s ‘denim lifestyle’ strategy
By Sheryl EstradaJuly 16, 2024
NewslettersIs J.D. Vance pro-business? Trump’s VP pick is hard to pin down
By Diane Brady and Nicholas GordonJuly 16, 2024
A screen grab captured from a video shows Republican presidential candidate former President Donald Trump appears to be injured after gunshots were reported as he is rushed offstage during a rally on July 13, 2024 in Butler, Pennsylvania.
NewslettersConspiracy theories are unavoidable following the Trump shooting. But social media firms are making things worse
By David MeyerJuly 15, 2024
NewslettersThe woman who runs the Secret Service is a former PepsiCo exec who now must answer for the Trump assassination attempt
By Emma Hinchliffe and Joey AbramsJuly 15, 2024
Two women are friends at work.
NewslettersWomen are more interested in making friends at work because they’re more likely to face career interruptions
By Azure Gilman and Emma BurleighJuly 15, 2024
NewslettersA new credit card for NYC millionaires has over 30,000 people on the waitlist
By Allie GarfinkleJuly 15, 2024
NewslettersCostco’s new CFO oversaw a fee hike—part of a strategy his predecessor followed for almost 40 years
By Sheryl EstradaJuly 15, 2024
CNV.01.21.Ajay Banga-CEO Mastercard-Featured
Newsletters4 unconventional leadership strategies from top CEOs
By Ruth UmohJuly 15, 2024
NewslettersCEOs speak out against Trump assassination attempt—and get trolled
By Diane Brady and Nicholas GordonJuly 15, 2024
NewslettersFortune Archives: This ’90s ‘Cable Cowboy’ that tussled with Bill Gates still inspires David Zaslav and Gerry Cardinale
By Paolo ConfinoJuly 14, 2024
NewslettersAI’s Bizarro World, we’re marching towards AGI while carbon emissions soar
By Sharon GoldmanJuly 12, 2024
NewslettersEtsy’s CEO says the human touch gives the e-commerce giant a strong sense of purpose
By Nick RockelJuly 12, 2024
NewslettersBeyond Yoga cofounder’s $400 million deal to sell her brand to Levi Strauss started with a cold LinkedIn message
By Emma Hinchliffe and Joey AbramsJuly 12, 2024
IBM worker uses phone.
NewslettersIBM’s CHRO weighs in on lessons learned from an early AI rollout
By Emma BurleighJuly 12, 2024
NewslettersAs CFO turnover continues, so does a bump in salary for finance chiefs
By Sheryl EstradaJuly 12, 2024
NewslettersAI startups raised $24 billion globally in Q2, but the question remains: Where will value in AI accrue? Here’s one VC’s (slightly) contrarian take.
By Allie GarfinkleJuly 12, 2024
NewslettersKlarna’s CEO embraces AI and the ‘Toyota Way’
By Diane Brady and Nicholas GordonJuly 12, 2024
image of a mobile phone displaying the corporate logo of Pearson PLC
Newsletters70,000 students are already using AI textbooks
By Sage LazzaroJuly 11, 2024
EU antitrust chief Margrethe Vestager talks to media about 'Apple Pay' in the Berlaymont, the EU Commission headquarters on July 11, 2024 in Brussels, Belgium.
NewslettersApple loosens its grip on iPhone payments to end EU antitrust case
By David MeyerJuly 11, 2024
NewslettersVera Bradley aims to follow the Abercrombie playbook with a rebrand of its 2000s-favorite quilted bags
By Emma Hinchliffe and Joey AbramsJuly 11, 2024
Worker quits and leaves unhappy coworkers.
NewslettersMost U.S. workers are looking for a new job. Bosses are missing these easy fixes
By Emma BurleighJuly 11, 2024
NewslettersIntuit’s CEO continues to ‘bet the company on AI and data’
By Sheryl EstradaJuly 11, 2024
NewslettersExclusive: Armada lands $40 million in funding round led by Microsoft’s M12
By Allie GarfinkleJuly 11, 2024
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Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strongAn image of a popular article
By Fortune EditorsMarch 24, 2026
Commentary
The Treasury just declared the U.S. insolvent. The media missed itAn image of a popular article
By Fortune EditorsMarch 23, 2026
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
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