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The ROI for AI isn’t one-size-fits-all, says data storage CTO

Rob Lee, Everpure’s chief technology and growth officer, says measuring the return on investment of AI varies by use case.

By John KellMarch 25, 2026
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
Latest Stories
Pete Hegseth speaks behind a podium as Donald Trump watches behind him.
EconomyMark Zandi warns recession odds are creeping toward 50%, and the Iran war could launch us into economic turmoil by midyear
By Sasha RogelbergMarch 25, 2026
People on a breakwater backdropped by commercial vessels anchored in the Gulf, near the Strait of Hormuz, on March 22, 2026 in Ajman, United Arab Emirates.
EnergyTrump wrote the tariff playbook. Now Iran is using it on the world’s most important oil route.
By Eva RoytburgMarch 25, 2026
Big TechMeta and YouTube found liable in landmark child social media harm case, ordered to pay $3 million—with punitive damages still to come
By Kaitlyn Huamani, Barbara Ortutay and The Associated PressMarch 25, 2026
PoliticsTrump taps Zuckerberg, Huang, Ellison for tech advisory council—but excludes Musk and Altman
By Sharon GoldmanMarch 25, 2026
jeremy wacksman
Real EstateThe median first-time homebuyer is now 40. Zillow’s CEO says don’t expect that to change anytime soon
By Jake AngeloMarch 25, 2026
EuropeRishi Sunak is giving advice to CEOs on AI. Here are his golden rules
By Kamal AhmedMarch 25, 2026
Law‘I want everybody to have enough food’: the scientist who made your packaged food safer just won the world’s most prestigious food prize
By The Associated Press and Hannah FingerhutMarch 25, 2026
University graduate
SuccessHarvard may be under federal investigation and cost over $87,000 a year—but it’s still Gen Z’s No. 1 ‘dream college’
By Preston ForeMarch 25, 2026
More NewslettersPage 9 of 100
NewslettersInside the race to build data centers
By Allie GarfinkleJanuary 29, 2026
NewslettersA once-unthinkable C-suite appointment solidifies Walmart’s new identity as a tech company
By Phil WahbaJanuary 29, 2026
NewslettersMeta gets the love, Microsoft gets smacked
By Alexei OreskovicJanuary 29, 2026
NewslettersWomen exec moves at Walmart, Nike, and more to watch this month
By Emma HinchliffeJanuary 28, 2026
NewslettersHow CIOs and CHROs are working together to reimagine work as AI tools proliferate
By John KellJanuary 28, 2026
Artificial Intelligence technology and Chatbot Customer Service of Ai Concept. Futuristic technology transformation
NewslettersOpenAI digs in on a fundamental disconnect in new research: AI is ready for primetime, many businesses aren’t
By Sheryl EstradaJanuary 28, 2026
NewslettersCEO of Glassdoor and Indeed parent says AI is not replacing workers: ‘We’re not seeing that kind of data at all’
By Diane BradyJanuary 28, 2026
NewslettersAs vet bills jump 40% in recent years, startup Snout raises $110 million for its ‘membership’ model to defray costs
By Allie GarfinkleJanuary 28, 2026
NewslettersAmazon tears down Go in brick-and-mortar reset
By Alexei OreskovicJanuary 28, 2026
Anthropic CEO Dario Amodei
AIAt Davos, CEOs said AI isn’t coming for jobs as fast as Anthropic CEO Dario Amodei thinks
By Jeremy KahnJanuary 27, 2026
Mary Barra
NewslettersHow to nominate an executive for the 2026 Fortune Most Powerful Women list
By Emma HinchliffeJanuary 27, 2026
The concept of using stablecoins in the financial system
NewslettersTether minted around $15 billion in profit last year—and its CEO makes a strong case for finance leaders to finally embrace stablecoins
By Sheryl EstradaJanuary 27, 2026
NewslettersExclusive: Pace raises $10 million from Sequoia as enterprise AI collides with insurance
By Allie GarfinkleJanuary 27, 2026
NewslettersMinnesota tests Silicon Valley’s business-as-usual attitude
By Alexei OreskovicJanuary 27, 2026
NewslettersPfizer’s CEO on leading after a moonshot—and making deals with Trump
By Alyson ShontellJanuary 27, 2026
Land O'Lakes CEO Beth Ford speaks at MPW
NewslettersWhat Minnesota’s CEOs are saying about the ‘tragic loss of life’ on the streets of Minneapolis
By Emma HinchliffeJanuary 26, 2026
Woman during job interview and three members of management or an HR team.
NewslettersThe quiet erosion of HR’s power
By Ruth Umoh and Kristin StollerJanuary 26, 2026
NewslettersA crypto social media network’s failure raises an awkward question: Is blockchain good for anything beside finance?
By Jeff John RobertsJanuary 26, 2026
C-SuiteWhy the AI boom is forcing a rethink of career success
By Ruth UmohJanuary 26, 2026
NewslettersWhy two Gen Z college dropouts are combatting financial nihilism with a credit card startup
By Leo SchwartzJanuary 26, 2026
Jamie Dimon, chief executive officer of JPMorgan Chase & Co., during the World Economic Forum (WEF) in Davos, Switzerland, on Wednesday, Jan. 21, 2026.
NewslettersHow leaders like Jamie Dimon and Microsoft president Brad Smith are trying to ease employee anxiety about AI
By Sheryl EstradaJanuary 26, 2026
NewslettersMeta abruptly halts teen access to its AI characters
By Alexei OreskovicJanuary 26, 2026
NewslettersCEOs, long silent on Trump’s immigration crackdown, seem to hit their breaking point over killing of Alex Pretti in Minnesota
By Diane BradyJanuary 26, 2026
Donald Trump, The Sunday Telegraph, July 27, 2008
NewslettersFortune Archives: The business of being Trump
By Indrani SenJanuary 25, 2026
NewslettersPresident Donald Trump is acting like the CEO of USA Inc. Is it the strategy America needs?
By Alyson ShontellJanuary 24, 2026
NewslettersTrinity Rodman is now the highest-paid player in women’s soccer. That’s a ‘game-changing moment’ for the growth of the sport
By Emma HinchliffeJanuary 23, 2026
A Huntington Bank branch in Troy, Michigan, U.S.
NewslettersAfter 160 years, Huntington Bancshares is powering digital growth—by opening a branch almost every 2 weeks, says CFO
By Sheryl EstradaJanuary 23, 2026
NewslettersDemis Hassabis, and how AI just might wrangle our molecular universe
By Allie GarfinkleJanuary 23, 2026
NewslettersAmerican TikTok is here
By Alexei OreskovicJanuary 23, 2026
NewslettersThe U.S. was ‘the operating system of the world,’ Scott Galloway says, but now ‘the American brand is chaos, corruption, and coercion’
By Diane Brady and Claire ZillmanJanuary 23, 2026
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Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strongAn image of a popular article
By Fortune EditorsMarch 24, 2026
Commentary
The Treasury just declared the U.S. insolvent. The media missed itAn image of a popular article
By Fortune EditorsMarch 23, 2026
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
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