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The ROI for AI isn’t one-size-fits-all, says data storage CTO

Rob Lee, Everpure’s chief technology and growth officer, says measuring the return on investment of AI varies by use case.

By John KellMarch 25, 2026
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
Latest Stories
Personal FinanceMortgage rates today, March 26, 2026
By Glen Luke FlanaganMarch 26, 2026
Personal FinanceCurrent ARM mortgage rates report for March 26, 2026
By Glen Luke FlanaganMarch 26, 2026
Personal FinanceCurrent refi mortgage rates report for March 26, 2026
By Glen Luke FlanaganMarch 26, 2026
HealthWhat is tech addiction? A court ruling makes it Big Tech’s next big problem
By Kristin StollerMarch 26, 2026
AIMeta’s $27 billion AI data center is causing chaos in small town Louisiana
By Sharon GoldmanMarch 26, 2026
EnvironmentVail Resorts’ CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire
By Phil WahbaMarch 26, 2026
MagazineThe world’s consumers are ready for robotaxis. James Peng of Pony AI wants to make sure they’re riding in his
By Nicholas GordonMarch 26, 2026
Tesla CEO Elon Musk listens as U.S. President Donald Trump speaks to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
PoliticsThe White House snubs Elon Musk’s offer to cover TSA salaries as airport miseries hit record levels
By Eva RoytburgMarch 25, 2026
More NewslettersPage 22 of 100
Amazon's Vulcan robot uses an arm with a camera and a suction cup to pick items from the retailer's warehouse storage pods. (Photo courtesy Amazon)
NewslettersAmazon just might replace 500,000 humans with robots
By Andrew NuscaOctober 22, 2025
NewslettersSchneider Electric CEO Olivier Blum credits his time as CHRO for shaping his leadership style: Success is ‘90% about the people you put in the job’
By Diane BradyOctober 22, 2025
Salesforce founder and CEO Marc Benioff on stage at the company's Dreamforce conference, pointing with both hands.
AISalesforce revamps Agentforce to try to pull customers across the gap between AI capabilities and AI adoption
By Jeremy KahnOctober 21, 2025
NewslettersWhat to know about Japan’s first female prime minister, a conservative leader who idolizes Margaret Thatcher
By Emma HinchliffeOctober 21, 2025
NewslettersWhy CFOs must bridge finance and tech teams to realize AI’s full value
By Sheryl EstradaOctober 21, 2025
NewslettersCoach is winning over Chinese consumers with ‘American design,’ says CEO Todd Kahn
By Nicholas GordonOctober 21, 2025
NewslettersExclusive: David Tisch’s BoxGroup raises $550 million across two new funds as venture firm crosses 16 years
By Leo SchwartzOctober 21, 2025
An illustration of a software window with an "X" over the cloud storage icon, suggesting unavailability or disconnection. (Vadim Sazhniev/Getty Images)
NewslettersThe AWS outage felt ’round the world’
By Andrew NuscaOctober 21, 2025
NewslettersA bipartisan branding specialist is tackling women’s health with a radical approach: Avoid abortion entirely
By Lila MacLellanOctober 20, 2025
Women panelists at Fortune's Most Powerful Women Summit speak on the "Women Redefining Work in the Age of AI" panel.
NewslettersWhy AI failures are worth talking about—loudly and publicly
By Kristin StollerOctober 20, 2025
NewslettersPlaid names Seun Sodipo CFO as it enters next phase of fintech growth
By Sheryl EstradaOctober 20, 2025
Ripple CEO puts head on hand during Senate hearing.
NewslettersRipple is branching out into mainstream finance even as the purpose of its most valuable asset, XRP, remains unclear
By Jeff John RobertsOctober 20, 2025
NewslettersHow Wells Fargo’s CEO turned one of the hardest transformation jobs into a leadership blueprint
By Ruth UmohOctober 20, 2025
NewslettersCelebrity chef Mario Carbone backs AI-powered loyalty startup Magic in $10 million seed round
By Leo SchwartzOctober 20, 2025
Google DeepMind founder and CEO Demis Hassabis on October 9, 2024 in London, England. (Photo: Dan Kitwood/Getty Images)
NewslettersDid OpenAI’s latest AI model solve famously difficult math problems? Well…
By Andrew NuscaOctober 20, 2025
AMD CEO Lisa Su in Taipei on June 3, 2024. (Photo: I-Hwa Cheng/AFP/Getty Images)
NewslettersAMD’s Lisa Su and HP’s Enrique Lores describe how they went from ho-hum to high-end
By Diane BradyOctober 20, 2025
MagazineFortune Archives: The roots of the crises facing American agriculture
By Indrani SenOctober 19, 2025
Former U.S. Vice President Kamala Harris speaks onstage during the Fortune Most Powerful Women Gala at the Washington National Cathedral on October 14, 2025 in Washington, DC.
NewslettersGlass cliffs and ceilings were on everyone’s minds at the Fortune Most Powerful Women Summit
By Emma HinchliffeOctober 17, 2025
NewslettersIPO market is ‘really strong,’ NYSE president says, calls for long-term focus
By Sheryl EstradaOctober 17, 2025
NewslettersAsymmetric Capital Partners raises $137 million second fund, beating ZIRP-era odds
By Allie GarfinkleOctober 17, 2025
NewslettersThe secrets and rituals behind the 100 Best Companies to Work For in Europe
By Diane BradyOctober 17, 2025
Investor Ron Conway at the 2015 Fortune Global Forum in San Francisco. (Photo: Stuart Isett for Fortune)
NewslettersRon Conway relinquishes Salesforce Foundation board seat, citing Marc Benioff’s politics
By Andrew NuscaOctober 17, 2025
AIThis 27-year-old’s TikTok-like AI app makes playful, creative short videos from just a few words—it’s built for Gen Z
By Sharon GoldmanOctober 16, 2025
NewslettersTo bring ‘sexy’ back, Victoria’s Secret needed a female CEO
By Emma HinchliffeOctober 16, 2025
NewslettersExclusive: Ulta Beauty’s new CFO is a Johnson & Johnson veteran tasked to help lead the company’s next chapter
By Sheryl EstradaOctober 16, 2025
Studio portrait of Leopold Aschenbrenner
NewslettersThe AI investing boom gets its posterboy: Meet Leopold Aschenbrenner
By Allie GarfinkleOctober 16, 2025
An illustration of Apple's new M5 system on a chip (SoC). (Courtesy: Apple)
NewslettersWhat Apple’s new M5 chip means for MacBooks, iPads
By Andrew NuscaOctober 16, 2025
NewslettersLogitech CEO Hanneke Faber says she would consider adding an AI agent to her board of directors
By Lee CliffordOctober 16, 2025
NewslettersAkamai’s CIO pilots AI, but isn’t often sold on full adoption, due to worries about costs and technology maturity
By John KellOctober 15, 2025
NewslettersBest Buy CEO says C-suite resilience in the age of AI requires constant learning
By Sheryl EstradaOctober 15, 2025
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Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strongAn image of a popular article
By Fortune EditorsMarch 24, 2026
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
Commentary
The Treasury just declared the U.S. insolvent. The media missed itAn image of a popular article
By Fortune EditorsMarch 23, 2026
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