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The ROI for AI isn’t one-size-fits-all, says data storage CTO

Rob Lee, Everpure’s chief technology and growth officer, says measuring the return on investment of AI varies by use case.

By John KellMarch 25, 2026
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
Latest Stories
Personal FinanceMortgage rates today, March 26, 2026
By Glen Luke FlanaganMarch 26, 2026
Personal FinanceCurrent ARM mortgage rates report for March 26, 2026
By Glen Luke FlanaganMarch 26, 2026
Personal FinanceCurrent refi mortgage rates report for March 26, 2026
By Glen Luke FlanaganMarch 26, 2026
HealthWhat is tech addiction? A court ruling makes it Big Tech’s next big problem
By Kristin StollerMarch 26, 2026
AIMeta’s $27 billion AI data center is causing chaos in small town Louisiana
By Sharon GoldmanMarch 26, 2026
EnvironmentVail Resorts’ CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire
By Phil WahbaMarch 26, 2026
MagazineThe world’s consumers are ready for robotaxis. James Peng of Pony AI wants to make sure they’re riding in his
By Nicholas GordonMarch 26, 2026
Tesla CEO Elon Musk listens as U.S. President Donald Trump speaks to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
PoliticsThe White House snubs Elon Musk’s offer to cover TSA salaries as airport miseries hit record levels
By Eva RoytburgMarch 25, 2026
More NewslettersPage 21 of 100
Sam Altman and Satya Nadella on stage together.
AIAs OpenAI restructures, Microsoft locks in long-term gains
By Beatrice NolanOctober 28, 2025
NewslettersMore than 40% of AI startups in California have zero women on their boards of directors
By Emma HinchliffeOctober 28, 2025
Ruth Porat, president and chief investment officer at Alphabet and Google, speaks during a panel session at the Fortune Global Forum in Riyadh, Saudi Arabia, on Oct. 26, 2025. 
NewslettersGoogle’s Ruth Porat: To unlock AI’s upside, rethink every process
By Sheryl EstradaOctober 28, 2025
NewslettersWith two new funds to trumpet, Sequoia’s Roelof Botha opens up about the state of the VC market—and about the firm’s controversial partner
By Alexei OreskovicOctober 28, 2025
NewslettersRay Dalio is guided by gratitude: Why CEOs need to find their codifying principles
By Diane BradyOctober 28, 2025
Amazon CEO Andy Jassy in Sun Valley, Idaho, on July 9, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersAmazon will reportedly lay off 30,000 people
By Andrew NuscaOctober 28, 2025
NewslettersThe Fortune 500 lost two women of color CEOs in one week
By Emma HinchliffeOctober 27, 2025
NewslettersWomen are leaving the workforce in droves. Melinda French Gates launched a competition to solve it
By Kristin StollerOctober 27, 2025
A businesswoman attempts to push Bitcoin up a sloped ramp.
NewslettersBitcoin faces a new civil war over how its blockchain should be used
By Jeff John RobertsOctober 27, 2025
person sitting in corner office glass building
NewslettersWhat motivation reveals about CEO readiness
By Ruth UmohOctober 27, 2025
NewslettersCiti Ventures marks 15 years of operation with more than 200 investments and 30 exits
By Leo SchwartzOctober 27, 2025
Businesswoman looking stressed while working on her computer.
Newsletters2025 is a baseline for what sustained cost volatility looks like, S&P Global expert warns CFOs
By Sheryl EstradaOctober 27, 2025
A popup message visible on the social media platform TikTok on January 19, 2025 in Washington, D.C. (Photo: Kayla Bartkowski/Getty Images)
NewslettersTrump and Xi just might strike a TikTok deal, finally
By Andrew NuscaOctober 27, 2025
NewslettersA decade into Saudi Arabia’s Vision 2030, the non-oil sector makes up 56% of $1.3 trillion economy
By Diane BradyOctober 27, 2025
Two men sit facing each other on a hay bale under a tent.
NewslettersFortune Archives: The journalist Steve Jobs opened up to
By Geoff ColvinOctober 26, 2025
NewslettersMartha Stewart says ‘retirement is not an option.’ Instead, she has a new skincare brand at 84
By Emma HinchliffeOctober 24, 2025
NewslettersCognizant CEO Ravi Kumar S on the ‘Hollywood model’ and going with your gut
By Diane BradyOctober 24, 2025
NewslettersIntel CFO says CEO Lip-Bu Tan is big on balance sheet discipline as U.S. and Nvidia funding accelerate turnaround
By Sheryl EstradaOctober 24, 2025
NewslettersTerm Sheet Next: Jessica Powell on how AI unlocks the massive enterprise audio market
By Allie GarfinkleOctober 24, 2025
Changpeng "CZ" Zhao, co-founder of Binance, in Kuala Lumpur, Malaysia on April 22, 2025. (Photo: Samsul Said/Bloomberg/Getty Images)
NewslettersAs he builds a crypto capital, Trump pardons a crypto captain
By Andrew NuscaOctober 24, 2025
DeepSeek logo on phone and background.
AIDeepSeek’s new model sees text differently, opening new possibilities for enterprise AI
By Beatrice NolanOctober 23, 2025
NewslettersIs it worth ignoring abortion to make progress on the rest of women’s health? A new organization starts a debate
By Dawn Laguens and Emma HinchliffeOctober 23, 2025
NewslettersWhy pricing is now a top strategic priority for CFOs
By Sheryl EstradaOctober 23, 2025
NewslettersGeneration Lab raises $11 million, becoming Accel’s first longevity bet
By Allie GarfinkleOctober 23, 2025
Scale AI CEO Alexandr Wang during a Congressional hearing about artificial intelligence on July 18, 2023 in Washington, DC.(Photo: Drew Angerer/Getty Images)
NewslettersMeta cuts 600 AI jobs as it hires more
By Andrew NuscaOctober 23, 2025
Recruiters speak to a job seeker at the Appalachian State University internship and job fair in Boone, North Carolina, US, on Wednesday, Oct. 1, 2025
NewslettersA recession could test whether AI is truly fueling an economy with ‘jobless growth’
By Geoff ColvinOctober 23, 2025
NewslettersWhy CIOs and CFOs are becoming ‘attached at the hip’ as businesses make big AI investments
By John KellOctober 22, 2025
NewslettersCan celebrity brands really challenge unattainable beauty standards? Selena Gomez says yes
By Ellie AustinOctober 22, 2025
NewslettersMcKinsey: CMOs and CFOs must unite to solve marketing tech ROI gap — with help from AI
By Sheryl EstradaOctober 22, 2025
Sam Altman
NewslettersCan a startup be worth a trillion dollars?
By Allie GarfinkleOctober 22, 2025
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Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strongAn image of a popular article
By Fortune EditorsMarch 24, 2026
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
Commentary
The Treasury just declared the U.S. insolvent. The media missed itAn image of a popular article
By Fortune EditorsMarch 23, 2026
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