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The ROI for AI isn’t one-size-fits-all, says data storage CTO

Rob Lee, Everpure’s chief technology and growth officer, says measuring the return on investment of AI varies by use case.

By John KellMarch 25, 2026
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
Latest Stories
Tesla CEO Elon Musk listens as U.S. President Donald Trump speaks to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
PoliticsThe White House snubs Elon Musk’s offer to cover TSA salaries as airport miseries hit record levels
By Eva RoytburgMarch 25, 2026
lancaster
AITwo private school boys get probation for using AI to create 350 fake nudes of their classmates
By Mark Scolforo and The Associated PressMarch 25, 2026
UN
PoliticsIt’s time for slavery reparations, ‘the gravest crime against humanity,’ UN General Assembly says
By Edith M. Lederer and The Associated PressMarch 25, 2026
melania
PoliticsEnter Melania Trump, escorted by humanoid robot: ‘I’m Figure 03, a humanoid built for the United States of America’
By Darlene Superville and The Associated PressMarch 25, 2026
Personal FinanceHow to sell gold and silver: Tax implications and what you should know
By Joseph HostetlerMarch 25, 2026
iran
Middle East‘We do not plan on any negotiations’: Iran laughs at White House’s claims of cease-fire talks
By Jon Gambrell, Mike Corder, Munir Ahmed, Aamer Madhani and The Associated PressMarch 25, 2026
bernie
AIBernie Sanders and AOC launch bill to ban new data-center construction
By Matthew Daly and The Associated PressMarch 25, 2026
emily
PoliticsMeet the 40-year-old Democrat who owns a fitness company for pregnant and postpartum women and just won in Trump’s district
By Bill Barrow, Mike Schneider and The Associated PressMarch 25, 2026
More NewslettersPage 20 of 100
NewslettersNew Mexico launched universal free child care. Will other states take note?
By Emma HinchliffeNovember 4, 2025
Bitcoin logo is displayed on a smartphone with an illustration of graphs in the background.
NewslettersWhat Block’s CFO and finance team want peers to know about Bitcoin
By Sheryl EstradaNovember 4, 2025
NewslettersTala Health raises $100 million seed round, as Ritankar Das seeks to build a holding company for the AI era
By Allie GarfinkleNovember 4, 2025
Amazon Web Services CEO Matt Garman in Gyeongju, South Korea on Oct. 29, 2025. (Photo: SeongJoon Cho/Bloomberg/Getty Images)
NewslettersOpenAI and AWS do a $38 billion cloud computing deal
By Andrew NuscaNovember 4, 2025
Democratic New York City mayoral candidate Zohran Mamdani speaks during a campaign event in New York on November 3, 2025.
NewslettersSome CEOs have vowed to revolt against a Zohran Mamdani win. Jamie Dimon says he’ll ‘call him and offer my help’
By Diane BradyNovember 4, 2025
NewslettersSkims hired the founder of Ami Colé to run its beauty division. It’s a reminder of the value businesses could gain from Black-owned beauty brands
By Emma HinchliffeNovember 3, 2025
Fortune's Kristin Stoller interviews Vinay Firake, Chief Executive Officer, APMEA Strategic Market Unit, Wipro; Anne Lim O’Brien, Vice Chair of Global & CEO Practice, Heidrick and Struggles; and Hisham Radwan, Chief Executive Officer, Cigna Insurance Saudi Arabia, at the Fortune Global Forum 2025.
NewslettersWhy AI shouldn’t entirely decide promotions and raises—and where the human touch matters
By Kristin StollerNovember 3, 2025
NewslettersWhy corporate executives shouldn’t ignore their own AI upskilling
By Sheryl EstradaNovember 3, 2025
NewslettersAs AI accelerates decision-making, top executives are doubling down on a slower skill 
By Ruth UmohNovember 3, 2025
Brian Armstrong speaks on stage at a conference with a "Stand with Crypto" logo behind him.
NewslettersCoinbase’s latest run places Brian Armstrong among the great leaders of Silicon Valley
By Jeff John RobertsNovember 3, 2025
NewslettersFormer Airbnb engineer raises $25 million for AI security platform Teleskope
By Leo SchwartzNovember 3, 2025
Sen. Marsha Blackburn (R-Tenn., right) with Sens. Eric Schmitt (R-Mo.) and Katie Britt (R-Ala.) during a Senate hearing on September 16, 2025 in Washington, D.C. (Tom Williams/CQ-Roll Call/Getty Images)
NewslettersU.S. senator says Google AI model hallucinated sexual assault allegations about her
By Andrew NuscaNovember 3, 2025
U.S. President Donald Trump (L) and China's President Xi Jinping shake hands as they leave after their talks at the Gimhae Air Base, located next to the Gimhae International Airport in Busan on October 30, 2025.
NewslettersTrump takes center stage at APEC–yet Asia’s business leaders are optimistic that multilateralism will prevail
By Nicholas GordonNovember 3, 2025
NewslettersWNBA could be headed for a lockout just as the league is attracting peak attention. What that means for ‘billions of dollars in new money’ in the sport
By Emma HinchliffeOctober 31, 2025
NewslettersGoldman Sachs CEO: AI’s opportunity is enormous, but ‘there will be winners and losers’
By Sheryl EstradaOctober 31, 2025
NewslettersMeta’s $27 billion bet turns AI compute into Wall Street’s hottest new investment
By Sharon GoldmanOctober 31, 2025
Apple CEO Tim Cook in New York City on Sept. 19, 2025. (Photo: Kena Betancur/Bloomberg/Getty Images)
NewslettersApple predicts estimate-topping iPhone sales for the holiday season
By Andrew NuscaOctober 31, 2025
NewslettersCEOs who are also board chairs are the problem not the solution, says top governance expert
By Geoff ColvinOctober 31, 2025
Ana Paula Assis, senior vice president EMEA and growth markets, speaking on stage at Fortune Global Forum in Riyadh, Saudi Arabia.
NewslettersAI bubble talk grips the market. The C-suite? Not so much.
By Jeremy KahnOctober 30, 2025
NewslettersWTO boss reveals how she beat candidates to the top job and became its first-ever female and African leader: ‘I’m a risk-taker and a masochist’
By Orianna Rosa RoyleOctober 30, 2025
NewslettersAdobe deepens Google Cloud partnership to advance AI and next-gen creativity, says CFO
By Sheryl EstradaOctober 30, 2025
Anjney Midha, a general partner at Andreessen Horowitz speaking on stage.
NewslettersThe next ‘golden age’ of AI investment
By Beatrice NolanOctober 30, 2025
Meta CEO Mark Zuckerberg during a company event in Menlo Park, California on Sept. 17, 2025.(Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersMeta revenue soars, but so do AI expenses
By Andrew NuscaOctober 30, 2025
NewslettersDelta CEO Ed Bastian says one key to building customer loyalty is ‘obsessing’ over your own staff
By Diane BradyOctober 30, 2025
NewslettersWhy insurer Nationwide is investing $1.5 billion through 2028 on AI and other tech initiatives
By John KellOctober 29, 2025
CEO of British pharmaceutical giant GlaxoSmithKline (GSK), Emma Walmsley speaks at Fortune's Most Powerful Women Summit on Tuesday.
NewslettersOnly 38 female CEOs are leading Fortune 500 Europe companies—and five more are already on the way out
By Emma HinchliffeOctober 29, 2025
NewslettersUPS CFO on Amazon pullback and driving a growth strategy
By Sheryl EstradaOctober 29, 2025
NewslettersIn a world of crypto and ‘exotic instruments’, traditional exchanges are thinking about how they ‘stay relevant’
By Nicholas GordonOctober 29, 2025
OpenAI CEO Sam Altman in Abilene, Texas on Sept. 23, 2025. (Photo: Kyle Grillot/Bloomberg/Getty Images)
NewslettersAt long last, OpenAI has restructured into a for-profit company
By Andrew NuscaOctober 29, 2025
NewslettersSaudi Arabia is now a nation of city-dwellers, and ‘cities don’t lie,’ says urban development leader
By Diane BradyOctober 29, 2025
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Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strongAn image of a popular article
By Fortune EditorsMarch 24, 2026
Commentary
The Treasury just declared the U.S. insolvent. The media missed itAn image of a popular article
By Fortune EditorsMarch 23, 2026
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Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
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