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The ROI for AI isn’t one-size-fits-all, says data storage CTO

Rob Lee, Everpure’s chief technology and growth officer, says measuring the return on investment of AI varies by use case.

By John KellMarch 25, 2026
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
Latest Stories
Tesla CEO Elon Musk listens as U.S. President Donald Trump speaks to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
PoliticsThe White House snubs Elon Musk’s offer to cover TSA salaries as airport miseries hit record levels
By Eva RoytburgMarch 25, 2026
lancaster
AITwo private school boys get probation for using AI to create 350 fake nudes of their classmates
By Mark Scolforo and The Associated PressMarch 25, 2026
UN
PoliticsIt’s time for slavery reparations, ‘the gravest crime against humanity,’ UN General Assembly says
By Edith M. Lederer and The Associated PressMarch 25, 2026
melania
PoliticsEnter Melania Trump, escorted by humanoid robot: ‘I’m Figure 03, a humanoid built for the United States of America’
By Darlene Superville and The Associated PressMarch 25, 2026
Personal FinanceHow to sell gold and silver: Tax implications and what you should know
By Joseph HostetlerMarch 25, 2026
iran
Middle East‘We do not plan on any negotiations’: Iran laughs at White House’s claims of cease-fire talks
By Jon Gambrell, Mike Corder, Munir Ahmed, Aamer Madhani and The Associated PressMarch 25, 2026
bernie
AIBernie Sanders and AOC launch bill to ban new data-center construction
By Matthew Daly and The Associated PressMarch 25, 2026
emily
PoliticsMeet the 40-year-old Democrat who owns a fitness company for pregnant and postpartum women and just won in Trump’s district
By Bill Barrow, Mike Schneider and The Associated PressMarch 25, 2026
More NewslettersPage 19 of 100
e.l.f. Beauty products are seen on display
NewslettersHow e.l.f. Beauty’s CFO is balancing value, innovation, and tariffs
By Sheryl EstradaNovember 11, 2025
NewslettersHow Screendoor became a key signal for emerging VC talent
By Allie GarfinkleNovember 11, 2025
Chairman and CEO of Berkshire Hathaway Warren Buffett rides in a golf cart at the Allen and Company Sun Valley Conference on July 07, 2021 in Sun Valley, Idaho.
NewslettersWarren Buffett’s last shareholder letter offers 5 lessons for CEOs and warns that ‘envy and greed walk hand in hand’
By Diane BradyNovember 11, 2025
A 2025 promotional image for Apple's first-generation iPhone Air. (Courtesy Apple)
NewslettersApple reportedly punts on the next iPhone Air
By Andrew NuscaNovember 11, 2025
NewslettersReaching Gen Z isn’t enough. Brands are now racing to understand rising consumers Gen Alpha
By Emma HinchliffeNovember 10, 2025
A customer enters a Cava restaurant chain location.
NewslettersCava’s CFO on sustaining growth and developing future leaders amid consumer strain
By Sheryl EstradaNovember 10, 2025
Workflow AI startup Scribe cofounders Jennifer Smith and Aaron Podolny stand smiling.
NewslettersThe $1.3 billion startup that wants to tell you how to stop wasting time at work
By Kristin StollerNovember 10, 2025
NewslettersDoes international experience still matter for future CEOs?
By Ruth UmohNovember 10, 2025
NewslettersDeFi is creeping into corporate cash flow—‘The cat’s out of the bag’
By Jeff John RobertsNovember 10, 2025
NewslettersAirOps raises $40 million Series B at $225 million valuation to rethink marketing in the age of AI
By Leo SchwartzNovember 10, 2025
NewslettersHumana CEO is betting on culture change and AI to fuel a turnaround: ‘We are not where we want to be’
By Diane BradyNovember 10, 2025
Anu Talus, chair of the European Data Protection Board (EDPB), in Seoul, South Korea, on September 15, 2025.(Photo: Chris Jung/NurPhoto/Getty Images)
NewslettersWill the EU relax privacy regulations to boost AI growth?
By Andrew NuscaNovember 10, 2025
NewslettersReal estate’s most powerful women have fallen from the C-suite
By Sydney LakeNovember 7, 2025
Bank of America CEO Brian Moynihan
NewslettersBank of America CEO: AI deployed across entire workforce to drive growth and productivity
By Sheryl EstradaNovember 7, 2025
NewslettersExclusive: Mercury, valued at $3.5 billion, clocks $650 million in 2025 annualized revenue
By Allie GarfinkleNovember 7, 2025
NewslettersInside Tesla’s $1 trillion pay package for Elon Musk
By Andrew NuscaNovember 7, 2025
NewslettersElon Musk’s $1 trillion pay package and the race to the bottom among states with weak corporate governance laws
By Geoff ColvinNovember 7, 2025
AIWhy this company says the state of AI security is ‘grim’
By Sharon GoldmanNovember 6, 2025
NewslettersCecile Richards launched a reproductive rights group before she died. Now its new legal practice promises to ‘hold someone accountable’ for harm caused by abortion bans
By Emma HinchliffeNovember 6, 2025
Mark Mason
NewslettersCiti CFO Mark Mason on how AI powers a global advantage
By Sheryl EstradaNovember 6, 2025
NewslettersFounders are getting huge paydays before their startups are close to an exit—and that’s fine with many VCs
By Jeff John RobertsNovember 6, 2025
Epic Games CEO Tim Sweeney in Oakland, California on May, 14, 2021. (Photo: Nina Riggio/Bloomberg/Getty Images)
NewslettersGoogle and Epic Games finally settle 2020 antitrust lawsuit
By Andrew NuscaNovember 6, 2025
esla CEO Elon Musk attends the memorial service for political activist Charlie Kirk at State Farm Stadium on September 21, 2025 in Glendale, Ariz.
NewslettersThe best way to test the ‘Musk Magic’ premium may be to give Elon Musk everything he wants
By Diane BradyNovember 6, 2025
NewslettersBank of America prioritizes bigger AI initiatives, as annual spending on new tech increased by 44% over the past decade
By John KellNovember 5, 2025
NewslettersDemocrats have been worrying about how to reach male voters for months. But women were crucial to election victories in New Jersey, Virginia, and NYC
By Emma HinchliffeNovember 5, 2025
NewslettersPrivate equity CFOs under pressure to stay exit-ready and boost AI in finance
By Sheryl EstradaNovember 5, 2025
NewslettersMeet Sequoia Capital’s new stewards
By Allie GarfinkleNovember 5, 2025
NewslettersUlta Beauty CEO Kecia Steelman went from earning $8 an hour to running the U.S.’s largest beauty retailer
By Diane BradyNovember 5, 2025
An Apple logo appearing on a MacBook laptop in 2025. (Photo: Jakub Porzycki/NurPhoto/Getty Images)
NewslettersApple is reportedly working on a Chromebook killer
By Andrew NuscaNovember 5, 2025
AIInside the new open AI platform that helps anyone track a changing planet
By Sharon GoldmanNovember 4, 2025
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Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strongAn image of a popular article
By Fortune EditorsMarch 24, 2026
Commentary
The Treasury just declared the U.S. insolvent. The media missed itAn image of a popular article
By Fortune EditorsMarch 23, 2026
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
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