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The ROI for AI isn’t one-size-fits-all, says data storage CTO

Rob Lee, Everpure’s chief technology and growth officer, says measuring the return on investment of AI varies by use case.

By John KellMarch 25, 2026
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
Latest Stories
Tesla CEO Elon Musk listens as U.S. President Donald Trump speaks to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
PoliticsThe White House snubs Elon Musk’s offer to cover TSA salaries as airport miseries hit record levels
By Eva RoytburgMarch 25, 2026
lancaster
AITwo private school boys get probation for using AI to create 350 fake nudes of their classmates
By Mark Scolforo and The Associated PressMarch 25, 2026
UN
PoliticsIt’s time for slavery reparations, ‘the gravest crime against humanity,’ UN General Assembly says
By Edith M. Lederer and The Associated PressMarch 25, 2026
melania
PoliticsEnter Melania Trump, escorted by humanoid robot: ‘I’m Figure 03, a humanoid built for the United States of America’
By Darlene Superville and The Associated PressMarch 25, 2026
Personal FinanceHow to sell gold and silver: Tax implications and what you should know
By Joseph HostetlerMarch 25, 2026
iran
Middle East‘We do not plan on any negotiations’: Iran laughs at White House’s claims of cease-fire talks
By Jon Gambrell, Mike Corder, Munir Ahmed, Aamer Madhani and The Associated PressMarch 25, 2026
bernie
AIBernie Sanders and AOC launch bill to ban new data-center construction
By Matthew Daly and The Associated PressMarch 25, 2026
emily
PoliticsMeet the 40-year-old Democrat who owns a fitness company for pregnant and postpartum women and just won in Trump’s district
By Bill Barrow, Mike Schneider and The Associated PressMarch 25, 2026
More NewslettersPage 16 of 100
The Boeing logo is displayed on a sign at their building.
NewslettersBoeing’s new CFO sees ‘performance culture’ driving a return to positive cash flow next year
By Sheryl EstradaDecember 3, 2025
NewslettersExclusive: Angle Health raises $134 million Series B to grow its AI-driven healthcare benefits offerings
By Allie GarfinkleDecember 3, 2025
Anthropic co-founder and CEO Dario Amodei speaking at Fortune Brainstorm Tech 2023 in Park City, Utah. (Photo: Stuart Isett/Fortune)
NewslettersAnthropic plows toward an IPO
By Andrew NuscaDecember 3, 2025
Michael Dell, chairman and chief executive officer of Dell Inc., from left, his wife Susan Dell, and US President Donald Trump during an announcement on "Trump Accounts" for children in the Roosevelt Room of the White House in Washington, DC, US, on Tuesday, Dec. 2, 2025.
NewslettersMichael Dell, who’s donating $6.25 billion to ‘Trump Accounts’ for kids, says a childhood savings account changed his life
By Diane BradyDecember 3, 2025
Anthropic cofounder and CEO Dario Amodei
AIHow Anthropic’s safety first approach won over big business—and how its own engineers are using its Claude AI
By Jeremy KahnDecember 2, 2025
NewslettersWhat to know about Anthropic cofounder Daniela Amodei as the OpenAI competitor races toward profitability
By Emma HinchliffeDecember 2, 2025
NewslettersThe startup betting AI can unlock a new era of ‘found money’ for enterprises
By Allie GarfinkleDecember 2, 2025
Newsletters2026 will be the year of AI monetization, says Wedbush’s Dan Ives
By Sheryl EstradaDecember 2, 2025
NewslettersWhy smart CEOs are looking past the rosy ‘record Black Friday’ headlines
By Phil WahbaDecember 2, 2025
Apple CEO Tim Cook (left), Apple SVP of machine learning and AI strategy John Giannandrea (center), and Apple SVP of software engineering Craig Federighi on June 10, 2024 in Cupertino, California. (Photo: Justin Sullivan/Getty Images)
NewslettersApple AI chief John Giannandrea heads for the exits
By Andrew NuscaDecember 2, 2025
NewslettersExclusive: Female Founders Fund raises a $29 million fourth fund—a milestone for emerging managers
By Emma HinchliffeDecember 1, 2025
A younger worker helps an older employee at her desk.
NewslettersHow to handle ‘nepo babies’ in this economic climate
By Kristin StollerDecember 1, 2025
NewslettersCrypto backers are betting on real-world service like hotspots and drones—even as the business case remains unclear
By Jeff John RobertsDecember 1, 2025
DoorDash's logo
NewslettersHow a data and tech strategy fueled DoorDash’s rise
By Sheryl EstradaDecember 1, 2025
A row of Campbell's soups
NewslettersHow Campbell’s leaked audio turned a pantry staple into a PR crisis
By Ruth UmohDecember 1, 2025
Dario Amodei sits in a white chair in front of a pink background and speaks animatedly.
NewslettersThe AI boom is driving valuations sky-high almost overnight. What could go wrong?
By Allie GarfinkleDecember 1, 2025
NewslettersDoorDash CEO Tony Xu outmaneuvered Uber Eats by obsessing over his customer
By Claire ZillmanDecember 1, 2025
White House AI and crypto czar David Sacks (left) with Meta CEO Mark Zuckerberg in Washington, D.C. on Sept. 4, 2025. (Photo: Will Oliver/EPA/Bloomberg/Getty Images)
NewslettersIt’s good business to be the U.S. AI and crypto czar
By Andrew NuscaDecember 1, 2025
NewslettersFortune Archives: Those daring young con men of equity funding
By Indrani SenNovember 30, 2025
NewslettersAI is reshaping how Americans shop. Here’s how Target’s top tech leader says the retailer is adapting
By John KellNovember 26, 2025
Daughter kisses mom at Thanksgiving table.
NewslettersThanksgiving break starts on Monday, but parents work through Wednesday. Why can’t schools and workplaces get on the same page?
By Claire Zillman and Emma HinchliffeNovember 26, 2025
NewslettersWhat Warner Music’s settlement with Suno says about the AI bubble
By Alexei OreskovicNovember 26, 2025
NewslettersThe future of treasury in 2026: A new tech mandate for finance leaders
By Sheryl EstradaNovember 26, 2025
Xpeng CEO He Xiaopeng launches its Iron humanoid robot during AI Day at its headquarters in Guangzhou, China on Nov. 5, 2025.
NewslettersChina’s robots—from ‘factory brains’ to vacuums that can pick up your socks—are lapping the competition
By Nicholas GordonNovember 26, 2025
Nvidia founder and CEO Jensen Huang in Gyeongju, South Korea on October 31, 2025. (Photo: Woohae Cho/Getty Images)
NewslettersNvidia: We’re ‘a generation ahead’ of Google’s AI chips
By Andrew NuscaNovember 26, 2025
Smartphone displaying the logo of the Qwen app. Qwen is the open source AI model made by Chinese internet giant Alibaba.
AIOutside the U.S. and Europe, the momentum of China’s open source AI models is plain to see
By Jeremy KahnNovember 25, 2025
NewslettersMeet the CEO of a 184-year-old drugstore chain with more stores than CVS or Walgreens
By Nicholas GordonNovember 25, 2025
Citibank building in Canada Square at the heart of Canary Wharf financial district
NewslettersCiti CFO Mark Mason has the CEO qualities for his next chapter, says former American Express chief
By Sheryl EstradaNovember 25, 2025
Werner Vogels, chief technology officer of Amazon.com Inc., during the KL20 Tech Forum in Kuala Lumpur, Malaysia, on Monday, April 22, 2024.
NewslettersAmazon CTO Werner Vogels just released his 2026 tech predictions. He’s most optimistic about ‘personalized learning’ and ‘renaissance developers’
By Diane BradyNovember 25, 2025
NewslettersGlobal e-commerce startup funding hits 2020s low, while 2025 U.S. holiday spending could break records
By Allie GarfinkleNovember 25, 2025
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Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strongAn image of a popular article
By Fortune EditorsMarch 24, 2026
Commentary
The Treasury just declared the U.S. insolvent. The media missed itAn image of a popular article
By Fortune EditorsMarch 23, 2026
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Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
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