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The ROI for AI isn’t one-size-fits-all, says data storage CTO

Rob Lee, Everpure’s chief technology and growth officer, says measuring the return on investment of AI varies by use case.

By John KellMarch 25, 2026
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
Latest Stories
Tesla CEO Elon Musk listens as U.S. President Donald Trump speaks to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
PoliticsThe White House snubs Elon Musk’s offer to cover TSA salaries as airport miseries hit record levels
By Eva RoytburgMarch 25, 2026
lancaster
AITwo private school boys get probation for using AI to create 350 fake nudes of their classmates
By Mark Scolforo and The Associated PressMarch 25, 2026
UN
PoliticsIt’s time for slavery reparations, ‘the gravest crime against humanity,’ UN General Assembly says
By Edith M. Lederer and The Associated PressMarch 25, 2026
melania
PoliticsEnter Melania Trump, escorted by humanoid robot: ‘I’m Figure 03, a humanoid built for the United States of America’
By Darlene Superville and The Associated PressMarch 25, 2026
Personal FinanceHow to sell gold and silver: Tax implications and what you should know
By Joseph HostetlerMarch 25, 2026
iran
Middle East‘We do not plan on any negotiations’: Iran laughs at White House’s claims of cease-fire talks
By Jon Gambrell, Mike Corder, Munir Ahmed, Aamer Madhani and The Associated PressMarch 25, 2026
bernie
AIBernie Sanders and AOC launch bill to ban new data-center construction
By Matthew Daly and The Associated PressMarch 25, 2026
emily
PoliticsMeet the 40-year-old Democrat who owns a fitness company for pregnant and postpartum women and just won in Trump’s district
By Bill Barrow, Mike Schneider and The Associated PressMarch 25, 2026
More NewslettersPage 14 of 100
NewslettersWhy more boards are taking a chance on outsider CEOs
By Geoff ColvinDecember 17, 2025
A group of three robots waiving hello to the audience from a stage.
NewslettersGoogle researchers unlock some truths about getting AI agents to actually work
By Jeremy KahnDecember 16, 2025
NewslettersMeet the top female execs who are poised to take over the Fortune 500
By Emma HinchliffeDecember 16, 2025
Executive leading project meeting in office conference room
NewslettersAI megadeals, IPO green shoots, and a middle-market squeeze: The new M&A reality for CFOs
By Sheryl EstradaDecember 16, 2025
C-SuiteWhat the 25 most powerful rising executives reveal about tomorrow’s CEO playbook
By Ruth UmohDecember 16, 2025
NewslettersValerie Health raises $30 million Series A to scale “AI front offices” for physicians
By Allie GarfinkleDecember 16, 2025
NewslettersTechnological shifts are breeding a new type of CEO: Meet 25 rising execs inside the Fortune 500
By Diane BradyDecember 16, 2025
A Ford F-150 Lightning on sale at a Chicago dealership on December 15, 2025. (Photo: Scott Olson/Getty Images)
NewslettersFord takes a $19.5 billion hit as EV demand drops
By Andrew NuscaDecember 16, 2025
NewslettersWhy retailers seeking billion-dollar growth are betting on women
By Emma HinchliffeDecember 15, 2025
A woman sits with a suitcase and a work file on a windowsill.
NewslettersUnlimited vacation policies can work—it just depends on where employees are based
By Kristin StollerDecember 15, 2025
NewslettersCrypto wallets, long a painful experience, now feel a lot more like Venmo
By Jeff John RobertsDecember 15, 2025
Businesswoman discussing AI business efficiency to her colleagues in a meeting room.
NewslettersEarnings calls citing ‘AI’ surge in 2025 as ‘uncertainty’ mentions fade
By Sheryl EstradaDecember 15, 2025
NewslettersThis Thrive-backed startup says it aspires to be the “Amazon of homes”
By Allie GarfinkleDecember 15, 2025
President Donald Trump displays a signed executive order in the Oval Office of the White House on December 11, 2025 in Washington, DC.
NewslettersCEOs usually favor less regulation. But not all are happy with Trump’s executive order to block state AI laws
By Diane BradyDecember 15, 2025
OpenAI CEO Sam Altman in Abilene, Texas, on Sept. 23, 2025. (Photo: Kyle Grillot/Bloomberg/Getty Images)
NewslettersAmid talent war, OpenAI ends new hire vesting restriction
By Andrew NuscaDecember 15, 2025
NewslettersAlexis Ohanian believes in the future of women’s sports: ‘I can market excellence all day long’
By Emma HinchliffeDecember 12, 2025
NewslettersSEC chair moves to boost IPO momentum: ‘Make it cool to be a public company’
By Sheryl EstradaDecember 12, 2025
NewslettersDisney plus OpenAI: What could possibly go wrong?
By Alexei OreskovicDecember 12, 2025
Disney CEO Bob Iger in Los Angeles, California on November 20, 2025.(Photo: Unique Nicole/AFP/Getty Images)
NewslettersDisney and OpenAI do a deal
By Andrew NuscaDecember 12, 2025
NewslettersHonest Company CEO Carla Vernón on being mentored by Walmart’s Doug McMillon
By Diane BradyDecember 12, 2025
Stephanie Zhan, Partner Sequoia Capital speaking on stage at Fortune Brainstorm AI San Francisco 2025.
NewslettersHighlights from Fortune Brainstorm AI San Francisco
By Jeremy KahnDecember 11, 2025
NewslettersLean In says there’s a growing ‘ambition gap.’ But women are still ambitious—just outside of corporate America
By Emma HinchliffeDecember 11, 2025
NewslettersWhen AI takes the tasks, managers take the relationships
By Sheryl EstradaDecember 11, 2025
NewslettersCursor has growing revenue and a $29 billion valuation—but CEO Michael Truell isn’t thinking about an IPO
By Beatrice NolanDecember 11, 2025
OpenAI chief operating officer Brad Lightcap (right) speaking at Fortune Brainstorm AI 2025 in San Francisco, California. (Photo: Stuart Isett/Fortune)
NewslettersWhat OpenAI’s ‘code red’ will accomplish
By Andrew NuscaDecember 11, 2025
Nvidia CEO Jensen Huang arrives for a meeting with Republican members of the Senate Banking Committee in the Dirksen building on Wednesday, December 3, 2025.
NewslettersBusiness leaders make their 2026 predictions for the Magnificent 7: ‘I’d rather be in Jensen’s seat than anywhere else’
By Diane BradyDecember 11, 2025
Curly haired woman in a black dress speaking.
NewslettersNatasha Lyonne says Tilly Norwood is a ‘fear tactic’—not the real future of AI in Hollywood
By Emma HinchliffeDecember 10, 2025
Goldman Sachs' logo seen displayed on a smartphone with an AI chip and symbol in the background.
NewslettersGoldman Sachs CFO on the company’s AI reboot, talent, and growth
By Sheryl EstradaDecember 10, 2025
NewslettersInside tractor maker CNH’s push to bring more artificial intelligence to the farm
By John KellDecember 10, 2025
Newsletters5 VCs sound off on the AI question du jour
By Amanda GerutDecember 10, 2025
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Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strongAn image of a popular article
By Fortune EditorsMarch 24, 2026
Commentary
The Treasury just declared the U.S. insolvent. The media missed itAn image of a popular article
By Fortune EditorsMarch 23, 2026
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
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