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The ROI for AI isn’t one-size-fits-all, says data storage CTO

Rob Lee, Everpure’s chief technology and growth officer, says measuring the return on investment of AI varies by use case.

By John KellMarch 25, 2026
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
Latest Stories
Tesla CEO Elon Musk listens as U.S. President Donald Trump speaks to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
PoliticsThe White House snubs Elon Musk’s offer to cover TSA salaries as airport miseries hit record levels
By Eva RoytburgMarch 25, 2026
lancaster
AITwo private school boys get probation for using AI to create 350 fake nudes of their classmates
By Mark Scolforo and The Associated PressMarch 25, 2026
UN
PoliticsIt’s time for slavery reparations, ‘the gravest crime against humanity,’ UN General Assembly says
By Edith M. Lederer and The Associated PressMarch 25, 2026
melania
PoliticsEnter Melania Trump, escorted by humanoid robot: ‘I’m Figure 03, a humanoid built for the United States of America’
By Darlene Superville and The Associated PressMarch 25, 2026
Personal FinanceHow to sell gold and silver: Tax implications and what you should know
By Joseph HostetlerMarch 25, 2026
iran
Middle East‘We do not plan on any negotiations’: Iran laughs at White House’s claims of cease-fire talks
By Jon Gambrell, Mike Corder, Munir Ahmed, Aamer Madhani and The Associated PressMarch 25, 2026
bernie
AIBernie Sanders and AOC launch bill to ban new data-center construction
By Matthew Daly and The Associated PressMarch 25, 2026
emily
PoliticsMeet the 40-year-old Democrat who owns a fitness company for pregnant and postpartum women and just won in Trump’s district
By Bill Barrow, Mike Schneider and The Associated PressMarch 25, 2026
More NewslettersPage 13 of 100
Merchants use artificial intelligence technology to connect to modern financial technology banking systems.
NewslettersAI is reshaping banking—but not causing a jobs wipeout
By Sheryl EstradaDecember 23, 2025
NewslettersAs AI investors fret over ROI, these startups attracted serious cash from customers in 2025
By Allie GarfinkleDecember 23, 2025
Sheldon Kimber, CEO of Intersect Power, right, at the Oberon Solar plant near Desert Center, California, on Oct. 25, 2023. (Photo: Lauren Justice/Bloomberg/Getty Images)
NewslettersWhy Alphabet will acquire Intersect Power
By Andrew NuscaDecember 23, 2025
NewslettersAptarGroup CEO: China is unfazed by Trump’s tariffs because their ‘grit and sheer willpower is on a different scale’
By Diane BradyDecember 23, 2025
NewslettersWhat are your 2026 predictions about women, business, and the workplace?
By Emma HinchliffeDecember 22, 2025
NewslettersIntuit CFO: Stablecoins are the new ‘digital dollar’ rail
By Sheryl EstradaDecember 22, 2025
NewslettersCrypto in 2025 was defined by two big trends—and only one of them is obvious
By Jeff John RobertsDecember 22, 2025
Two women sit in an office talking over coffee.
NewslettersAs more workers request accommodations, how should workplaces react?
By Kristin StollerDecember 22, 2025
C-SuiteFor CEOs, the path to the top is still internal
By Ruth UmohDecember 22, 2025
NewslettersStartup Stuffers and its pre-teen founders offer lessons in how to make the most of AI
By Allie GarfinkleDecember 22, 2025
A Waymo robotaxi unable to detect traffic lights after a major power outage in San Francisco, California on December 20, 2025. (Photo: Tayfun Coskun/Anadolu/Getty Images)
NewslettersWhat happened when Waymo robotaxis met a San Francisco blackout
By Andrew NuscaDecember 22, 2025
NewslettersHow the OpenAI vs Google battle looks through the lens of Michael Porter’s ‘5 Forces’ analysis
By Geoff ColvinDecember 22, 2025
NewslettersFortune Archives: The Grape Depression
By Indrani SenDecember 21, 2025
AIOpenAI vs. Apple? Sam Altman is setting his sights on winning what could be an even higher-stakes AI battle
By Alyson ShontellDecember 20, 2025
NewslettersWomen exec moves at Unilever, Rothy’s, and more to watch this week
By Emma HinchliffeDecember 19, 2025
NewslettersBP’s C-suite milestone: Women in both the CEO and CFO seats
By Sheryl EstradaDecember 19, 2025
NewslettersInside OpenAI’s ‘code red’
By Allie GarfinkleDecember 19, 2025
TikTok CEO Shou Zi Chew (center) on January 20, 2025 in Washington, D.C. (Photo: Shawn Thew-Pool/Getty Images)
NewslettersTikTok finally, actually, seriously agrees to divest its U.S. unit
By Andrew NuscaDecember 19, 2025
NewslettersBBDO International CEO: The biggest risks are the ones not taken
By Diane BradyDecember 19, 2025
Woodside Energy CEO Meg O'Neill speaks while seated on the sidelines of an energy conference.
NewslettersBig Oil gets its first female CEO as women quietly rise to the top of the energy industry
By Emma HinchliffeDecember 18, 2025
Sam Altman
NewslettersOpenAI is a house still under construction — but no one agrees what it’s made of
By Sharon GoldmanDecember 18, 2025
NewslettersAI governance becomes a board mandate as operational reality lags
By Sheryl EstradaDecember 18, 2025
NewslettersA federal investigation is underway after Nevada’s safety regulator suddenly dropped violations against Boring Company
By Jessica MathewsDecember 18, 2025
Christopher Waller, governor of the US Federal Reserve, speaks during the C. Peter McColough Series on International Economics at the Council on Foreign Relations in New York on Oct. 16, 2025.
NewslettersFed chair contender Christopher Waller says weak jobs data is strengthening the case for more rate cuts: ‘AI is stalling hiring’
By Diane BradyDecember 18, 2025
Rohit Prasad, SVP and head scientist of artificial general intelligence at Amazon, speaking at Fortune Brainstorm AI 2024 in San Francisco. (Photo: Stuart Isett/Fortune)
NewslettersAmazon shakes up its AI leadership
By Andrew NuscaDecember 18, 2025
NewslettersFemale athletes are helping Nike’s $7 billion Jordan brand reach consumers who have never seen Michael Jordan play
By Emma HinchliffeDecember 17, 2025
NewslettersHow Amazon’s CSO defends against efforts by North Korean IT workers to infiltrate his company
By John KellDecember 17, 2025
Team of executives talking in a meeting in the office.
NewslettersCFO confidence rebounds, but delivering AI’s value is the next test in 2026
By Sheryl EstradaDecember 17, 2025
NewslettersDatabricks CEO Ali Ghodsi on where AI is most bubbly, and how the company settled on its $134 billion valuation
By Allie GarfinkleDecember 17, 2025
Databricks co-founder and CEO Ali Ghodsi (left) with Fortune editorial director Andrew Nusca at Fortune Brainstorm AI 2025 in San Francisco. (Photo: Stuart Isett/Fortune)
NewslettersDatabricks is now worth $134 billion
By Andrew NuscaDecember 17, 2025
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Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strongAn image of a popular article
By Fortune EditorsMarch 24, 2026
Commentary
The Treasury just declared the U.S. insolvent. The media missed itAn image of a popular article
By Fortune EditorsMarch 23, 2026
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
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