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The ROI for AI isn’t one-size-fits-all, says data storage CTO

Rob Lee, Everpure’s chief technology and growth officer, says measuring the return on investment of AI varies by use case.

By John KellMarch 25, 2026
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
Latest Stories
Tesla CEO Elon Musk listens as U.S. President Donald Trump speaks to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
PoliticsThe White House snubs Elon Musk’s offer to cover TSA salaries as airport miseries hit record levels
By Eva RoytburgMarch 25, 2026
lancaster
AITwo private school boys get probation for using AI to create 350 fake nudes of their classmates
By Mark Scolforo and The Associated PressMarch 25, 2026
UN
PoliticsIt’s time for slavery reparations, ‘the gravest crime against humanity,’ UN General Assembly says
By Edith M. Lederer and The Associated PressMarch 25, 2026
melania
PoliticsEnter Melania Trump, escorted by humanoid robot: ‘I’m Figure 03, a humanoid built for the United States of America’
By Darlene Superville and The Associated PressMarch 25, 2026
Personal FinanceHow to sell gold and silver: Tax implications and what you should know
By Joseph HostetlerMarch 25, 2026
iran
Middle East‘We do not plan on any negotiations’: Iran laughs at White House’s claims of cease-fire talks
By Jon Gambrell, Mike Corder, Munir Ahmed, Aamer Madhani and The Associated PressMarch 25, 2026
bernie
AIBernie Sanders and AOC launch bill to ban new data-center construction
By Matthew Daly and The Associated PressMarch 25, 2026
emily
PoliticsMeet the 40-year-old Democrat who owns a fitness company for pregnant and postpartum women and just won in Trump’s district
By Bill Barrow, Mike Schneider and The Associated PressMarch 25, 2026
More NewslettersPage 12 of 100
Nvidia co-founder and CEO Jensen Huang in Las Vegas, Nevada, on January 5, 2026. (Photo: Patrick T. Fallon/AFP/Getty Images)
NewslettersChina reportedly tells tech firms to pause Nvidia H200 orders
By Andrew NuscaJanuary 8, 2026
NewslettersSaks Global’s near bankruptcy is the result of risky dealmaking—and a neglect of business basics
By Phil WahbaJanuary 8, 2026
NewslettersNestlé’s CIO says the value of the food giant’s AI investments goes well beyond efficiency
By John KellJanuary 7, 2026
NewslettersInvestors are pouring money into Elon Musk’s xAI, but its Grok ‘undressing’ controversy is shutting women out
By Emma HinchliffeJanuary 7, 2026
Hands and notebook, numerical indicators and cash dollar bills -Economics chart
NewslettersWhat CFO pay packages reveal about long-term strategy
By Sheryl EstradaJanuary 7, 2026
NewslettersCrystal Ball: Where venture capital and private equity are headed in 2026
By Allie GarfinkleJanuary 7, 2026
NewslettersWhat CEOs need to know about the new ‘Donroe’ doctrine
By Jordan BlumJanuary 7, 2026
Meta CEO Mark Zuckerberg in Menlo Park, California on Sept. 17, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersMeta delays Ray-Ban Display global rollout
By Andrew NuscaJanuary 7, 2026
NewslettersVenezuela gets its first female president—but not in the way anyone expected
By Ellie Austin and Claire ZillmanJanuary 6, 2026
Databricks CEO Ali Ghodsi speaking on stage at a Fortune tech conference.
NewslettersWant AI agents to work better? Improve the way they retrieve information, Databricks says
By Jeremy KahnJanuary 6, 2026
Team of doctors and businessmen communicating while having a meeting at doctor's office in the hospital.
NewslettersWhy health care CFOs are caught between AI pressure and governance risk
By Sheryl EstradaJanuary 6, 2026
NewslettersCrystal Ball: How IPOs and dealmaking will shake out in 2026
By Allie GarfinkleJanuary 6, 2026
NewslettersThe CEO trying to revive some of what made GE so special
By Diane BradyJanuary 6, 2026
Nvidia cofounder and CEO Jensen Huang speaking at CES on January 5, 2026 in Las Vegas, Nevada. (Photo: Patrick T. Fallon/AFP/Getty Images)
NewslettersNvidia rolls out its latest, greatest AI chip platform
By Andrew NuscaJanuary 6, 2026
NewslettersSure, set a 2026 goal. But first reflect on all you achieved in 2025—just like these two former Fortune 500 CEOs
By Emma HinchliffeJanuary 5, 2026
Two women office workers sit and talk at a desk.
NewslettersWhile worker bonuses decrease, pay transparency is on the rise in 2026
By Kristin StollerJanuary 5, 2026
NewslettersEthereum has long talked a big game. Now it’s time for the second biggest blockchain to deliver
By Jeff John RobertsJanuary 5, 2026
NewslettersCrystal Ball: Will the AI bubble burst or balloon in 2026?
By Allie GarfinkleJanuary 5, 2026
Polymarket CEO Shayne Coplan at the New York Stock Exchange on Nov. 13, 2025. (Photo: Michael Nagle/Bloomberg/Getty Images)
NewslettersPrediction markets and the insider trading problem
By Andrew NuscaJanuary 5, 2026
C-SuiteIf entry-level jobs disappear, who becomes a CEO?
By Ruth UmohJanuary 5, 2026
NewslettersBefore Maduro’s ouster, opposition leader Mariá Corina Machado said Venezuelans should run their country: ‘We know what we need to do’
By Diane BradyJanuary 5, 2026
Robinhood Markets logo is seen displayed on a smartphone screen.
NewslettersWhy a CFO’s top skill isn’t capital allocation—it’s influence
By Sheryl EstradaJanuary 5, 2026
NewslettersYour predictions for women, AI, and the workplace in 2026
By Emma HinchliffeDecember 24, 2025
Vanguard CIO Nitin Tandon.
NewslettersHow investment giant Vanguard’s CIO is placing big tech bets today to create the AI digital advisor of tomorrow
By John KellDecember 24, 2025
NewslettersHow AI is redefining finance leadership: ‘There has never been a more exciting time to be a CFO’
By Sheryl EstradaDecember 24, 2025
NewslettersExpedia CEO Ariane Gorin on the fight to ensure AI doesn’t turn her brands into invisible pipes consumers never see
By Diane BradyDecember 24, 2025
NewslettersThe AI startups founders and VCs say could be acquisition targets in 2026
By Allie GarfinkleDecember 24, 2025
Thierry Breton, former European Commissioner for the Internal Market, in Paris on June 13, 2025. (Photo: Thomas Samson/AFP/Getty Images)
NewslettersU.S. denies visas for five Europeans, alleging American censorship
By Andrew NuscaDecember 24, 2025
NewslettersSilicon Valley’s tone-deaf take on the AI backlash will matter in 2026
By Sharon GoldmanDecember 23, 2025
NewslettersWhy women’s rise to the top of business is stalling
By Emma HinchliffeDecember 23, 2025
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Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strongAn image of a popular article
By Fortune EditorsMarch 24, 2026
Commentary
The Treasury just declared the U.S. insolvent. The media missed itAn image of a popular article
By Fortune EditorsMarch 23, 2026
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
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